Sam Fuller

Sam Fuller Email and Phone Number

Design Director @ autone
London, GB
Sam Fuller's Location
London, England, United Kingdom, United Kingdom
About Sam Fuller

Customer focused experience design leader with over 25 years experience. From branding and digital to experiential UX/UI, gaming UI, design systems, digital transformation and building and expanding design teams (part of the leadership team who took Tesco digital design team from 5 to 150 people in 6 years)In recent years my focus was on the loyalty space for Tesco both internationally (Thailand, Malaysia and Central Europe) and in the UK where my team and I took the Clubcard app from 1 to 5 stars on both platforms, with over 8m users.Obsessive about culture, as a creator and carrier, and a constant champion of Diversity and Inclusion.I apply Design Thinking to complex business problems and understand what it takes to build, inspire, motivate and lead teams at scale. I’m able to cut through the noise and identify genuine opportunities to simplify complexity, and deliver tangible results.

Sam Fuller's Current Company Details
autone

Autone

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Design Director
London, GB
Website:
autone.io
Employees:
79
Sam Fuller Work Experience Details
  • Autone
    Design Director
    Autone
    London, Gb
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  • Capital.Com
    Design Director
    Capital.Com Jan 2024 - Present
    London, England, United Kingdom
    Building on the success of re-establishing design as an integral part of the broader product unit, now taking responsibility for all design output at Capital.com. Encompassing Product, Brand, Marketing and Film/Video design, my extended role will now focus on driving the craft forward, with Design Thinking at its core, ensuring we are a fully integrated force for quality of execution across the business.
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  • Capital.Com
    Head Of Design - Product & Marketing
    Capital.Com Aug 2023 - Jan 2024
    London, Uk
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  • Capital.Com
    Head Of Design - Ux / Product
    Capital.Com Oct 2022 - Sep 2023
    London
  • Tesco
    Design Team Lead - Loyalty & Support
    Tesco Feb 2020 - Oct 2022
    London, England, United Kingdom
    My work on Loyalty and support covers a very wide remit, taking in everything from responsibility of all our Clubcard (loyalty scheme) One CEC (Tesco’s customer support call centre system) through Tesco customer account, Post order customer support and the wider Loyalty and Proposition space.In my current role I am leading, building and developing a highly collaborative team of UX/UI design and UX research specialists; communicating and delivering user experience strategy for the multichannel digital experience and being a constant advocate for our wider team discipline across Tesco with the ultimate goal of creating a directorate for design within Tesco.My team and I took the Clubcard app from 1 to 5 stars on both platforms, and 8m users.
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  • Tesco
    Design Team Lead - International (Thailand, Malaysia, Central Europe) + Colleagues Apps
    Tesco Apr 2019 - Feb 2020
    London, England, United Kingdom
    Responsible for creating a team across various countries to work on the loyalty scheme holistically.Leading the team to deliver a project of several apps consolidated in one for Thailand and Malaysia.Responsible for the delivery of the app experience for the faster grocery (scooter) delivery in Thailand (predecessor of Tesco Whoosh)
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  • Tesco
    Ui Team Lead - Acquisition, Loyalty And Content
    Tesco Feb 2018 - Apr 2019
    London, England, United Kingdom
    Responsible in leading a team working on the Clubcard digital touch points and all initiatives on the customer account. Established a collaborative relationship with the brand, content and marketing teams while working with them on various projects to improve the content pages.
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  • Tesco
    Design Team Lead - Customer Apps
    Tesco Sep 2017 - Feb 2018
    London, England, United Kingdom
    Responsible for creating and delivering the digital design system on the Grocery app.
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  • Tesco Plc
    Lead Ui/Visual Designer - Clubcard App&Web
    Tesco Plc Apr 2014 - Sep 2017
    London, United Kingdom
    Tesco Group Digital - Lead design on Clubcard App.Leading the Clubcard app design.Co-ordinating with a 30+ strong overseas dev team, mentoring/leading 4 junior designers. Took Clubcard app from 1-5 stars on both platforms.Working fully agile between UK and Indian teams.Part of the founding team for Tesco's Digital Design Language (leading into current Design System)Worked as digital design language integrator with Wolf Olins on the Tesco company wide rebrand to ensure digital first thinking.Art direction on wider Clubcard/Tesco Group Digital branding across internal and external facing areas of the business.
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  • Think:Is
    Lead Design, Art Director, Ui/Ux & Branding
    Think:Is Feb 2013 - Apr 2014
    London, United Kingdom
    Lead Design, Art Director, UI/UX & Branding on various current projects, including CMS (from conceptual information architecture to finished design) for a their Financial Client Management System & various white label mobile apps for the financial sector.
  • Ideaworks3D
    Lead Design, Ideaworks3D / Ideaworks Game Studio / Marmalade / Activision
    Ideaworks3D May 2011 - Feb 2013
    Bayswater, London
    Contracting for various projects at rapidly expanding Ideaworks3d. Brought on board to AD the re-brand integration for Marmalade SDK. Moved onto UI/UX for various game projects, including Call Of Duty MW3 'Elite' and Wipeout USA for Activision. Additionally worked on new UI for the Marmalade SDK Developer Network and continued brand progression.
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  • Videojug.Com
    Head Of Design
    Videojug.Com Dec 2007 - Nov 2011
    Videojug.com: Worlds largest online how to video library.
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  • Webgang.Co.Uk
    Freelance Design, Web Design And Art Direction
    Webgang.Co.Uk 2002 - 2007
  • Geoff Howe Marketing Communications
    Web Designer
    Geoff Howe Marketing Communications 1999 - 2002
  • The Institution Of Mechanical Engineers
    Web Design And Build - Junior Designer
    The Institution Of Mechanical Engineers Feb 1997 - Aug 1999

Sam Fuller Education Details

  • Manchester Metropolitan University
    Manchester Metropolitan University
    Graphic Design
  • Simon Balle Hertford
    Simon Balle Hertford
  • Simon Balle Hertford
    Simon Balle Hertford

Frequently Asked Questions about Sam Fuller

What company does Sam Fuller work for?

Sam Fuller works for Autone

What is Sam Fuller's role at the current company?

Sam Fuller's current role is Design Director.

What schools did Sam Fuller attend?

Sam Fuller attended Manchester Metropolitan University, Simon Balle Hertford, Simon Balle Hertford.

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