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Sam Fuller Email & Phone Number
Design Director
at
autone
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Design Director
Location
London, England, United Kingdom
Company size
Who is Sam Fuller? Overview
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Quick answer
Sam Fuller is listed as Design Director at autone, a with 79 employees, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Sam Fuller.
Sam Fuller previously worked as Design Director at Capital.Com and Head of Design - Product & Marketing at Capital.Com. Sam Fuller holds Hnc Communication Media Graphic Design, Graphic Design from Manchester Metropolitan University.
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autone
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Profile bio
About Sam Fuller
Customer focused experience design leader with over 25 years experience. From branding and digital to experiential UX/UI, gaming UI, design systems, digital transformation and building and expanding design teams (part of the leadership team who took Tesco digital design team from 5 to 150 people in 6 years)In recent years my focus was on the loyalty space for Tesco both internationally (Thailand, Malaysia and Central Europe) and in the UK where my team and I took the Clubcard app from 1 to 5 stars on both platforms, with over 8m users.Obsessive about culture, as a creator and carrier, and a constant champion of Diversity and Inclusion.I apply Design Thinking to complex business problems and understand what it takes to build, inspire, motivate and lead teams at scale. I’m able to cut through the noise and identify genuine opportunities to simplify complexity, and deliver tangible results.
Current workplace
Sam Fuller's current company
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Autone
15 roles · 28 years
Sam Fuller work experience
A career timeline built from the work history available for this profile.
Design Director
CurrentBuilding on the success of re-establishing design as an integral part of the broader product unit, now taking responsibility for all design output at Capital.com. Encompassing Product, Brand, Marketing and Film/Video design, my extended role will now focus on driving the craft forward, with Design Thinking at its core, ensuring we are a fully integrated force for quality of execution across the business.
Jan 2024 - Present
Head Of Design - Product & Marketing
Aug 2023 - Jan 2024
Head Of Design - Ux / Product
Capital.Com
Oct 2022 - Sep 2023
Design Team Lead - Loyalty & Support
My work on Loyalty and support covers a very wide remit, taking in everything from responsibility of all our Clubcard (loyalty scheme) One CEC (Tesco’s customer support call centre system) through Tesco customer account, Post order customer support and the wider Loyalty and Proposition space.In my current role I am leading, building and developing a highly collaborative team of UX/UI design and UX research specialists; communicating and delivering user experience strategy for the multichannel digital experience and being a constant advocate for our wider team discipline across Tesco with the ultimate goal of creating a directorate for design within Tesco.My team and I took the Clubcard app from 1 to 5 stars on both platforms, and 8m users.
Feb 2020 - Oct 2022
Design Team Lead - International (Thailand, Malaysia, Central Europe) + Colleagues Apps
Responsible for creating a team across various countries to work on the loyalty scheme holistically.Leading the team to deliver a project of several apps consolidated in one for Thailand and Malaysia.Responsible for the delivery of the app experience for the faster grocery (scooter) delivery in Thailand (predecessor of Tesco Whoosh)
Apr 2019 - Feb 2020
Ui Team Lead - Acquisition, Loyalty And Content
Responsible in leading a team working on the Clubcard digital touch points and all initiatives on the customer account. Established a collaborative relationship with the brand, content and marketing teams while working with them on various projects to improve the content pages.
Feb 2018 - Apr 2019
Design Team Lead - Customer Apps
Responsible for creating and delivering the digital design system on the Grocery app.
Sep 2017 - Feb 2018
Lead Ui/Visual Designer - Clubcard App&Web
Tesco Group Digital - Lead design on Clubcard App.Leading the Clubcard app design.Co-ordinating with a 30+ strong overseas dev team, mentoring/leading 4 junior designers. Took Clubcard app from 1-5 stars on both platforms.Working fully agile between UK and Indian teams.Part of the founding team for Tesco's Digital Design Language (leading into current Design System)Worked as digital design language integrator with Wolf Olins on the Tesco company wide rebrand to ensure digital first thinking.Art direction on wider Clubcard/Tesco Group Digital branding across internal and external facing areas of the business.
Apr 2014 - Sep 2017
Lead Design, Art Director, Ui/Ux & Branding
Think:Is
Lead Design, Art Director, UI/UX & Branding on various current projects, including CMS (from conceptual information architecture to finished design) for a their Financial Client Management System & various white label mobile apps for the financial sector.
Feb 2013 - Apr 2014
Lead Design, Ideaworks3D / Ideaworks Game Studio / Marmalade / Activision
Contracting for various projects at rapidly expanding Ideaworks3d. Brought on board to AD the re-brand integration for Marmalade SDK. Moved onto UI/UX for various game projects, including Call Of Duty MW3 'Elite' and Wipeout USA for Activision. Additionally worked on new UI for the Marmalade SDK Developer Network and continued brand progression.
May 2011 - Feb 2013
Dec 2007 - Nov 2011
Freelance Design, Web Design And Art Direction
Webgang.Co.Uk
2002 - 2007
~5 yrs
Web Designer
Geoff Howe Marketing Communications
1999 - 2002
~3 yrs
Web Design And Build - Junior Designer
The Institution Of Mechanical Engineers
Feb 1997 - Aug 1999
3 education records
Sam Fuller education
Hnc Communication Media Graphic Design, Graphic Design
Manchester Metropolitan University
Education record
Simon Balle Hertford
Education record
Simon Balle Hertford
FAQ
Frequently asked questions about Sam Fuller
Quick answers generated from the profile data available on this page.
What company does Sam Fuller work for?
Sam Fuller works for autone.
What is Sam Fuller's role at autone?
Sam Fuller is listed as Design Director at autone.
Where is Sam Fuller based?
Sam Fuller is based in London, England, United Kingdom while working with autone.
What companies has Sam Fuller worked for?
Sam Fuller has worked for Autone, Capital.Com, Tesco, Tesco Plc, and Think:Is.
How can I contact Sam Fuller?
You can use AeroLeads to view verified contact signals for Sam Fuller at autone, including work email, phone, and LinkedIn data when available.
What schools did Sam Fuller attend?
Sam Fuller holds Hnc Communication Media Graphic Design, Graphic Design from Manchester Metropolitan University.
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