Written by Sam Gilbert and Ankur Shah, Generative AI: An Executive Guide is the definitive introduction to applying large language models (LLMs) in the real world.The e-book is a smart, concise, 30-minute read providing the key insights time-poor executives need to make good decisions.The e-book includes:- Primer on the key concepts- Market overview- Real use-cases- Cheat-sheets- Industry case studies- Action planHere's what LinkedIn users are saying:"You need to get a copy of this report. Well researched and extremely well written, it gives both clear background and actionable insights for organisations of all types" -- Nik Haidar"Really helpful guide...well written, concise and information dense" -- Guy Farley"This is easily the best AI guide I have read (and I have given up on a few). Provides really useful structures to organise and understand the various aspects of AI and LLMs. The case studies made me realise specific ways we could use the technology" -- Nick Brittain

Currently researching the economic and policy implications of generative AI. Other research interests include: the political legitimacy of big tech companies (particularly Meta); data ethics; methods innovation using big search data; the policy implications of crypto, web3, and the metaverse.Key publications:- "Policy brief: Generative AI" with Dr Ann Kristin Glenster (Minderoo Centre for Technology & Democracy / Bennett Institute/ ai@cam, 2023)- "Policy brief: The Online Safety Bill" with Professor Ross Anderson (Bennett Institute, 2022)- "The Political Economy of the Metaverse" (IFRI, 2022)- "Policy brief: Crypto, web3 and the Metaverse" (Bennett Institute, 2022)- "Subjective well-being during the 2020–21 global coronavirus pandemic: Evidence from high frequency time series data" with Dr Roberto Foa and Dr Mark Fabian (PloS One, 2022)- Good Data: An Optimist's Guide to Our Digital Future (Welbeck Publishing, 2021)- "Data Ethics and Multinational Technology Companies" with Professor Peter Williamson (UK-China Global Issues Dialogue Centre, 2020)

DATA for GOOD Foundation is a Danish not-for-profit organisation with a mission to make more data available for common good purposes, while upholding individual data rights and equipping citizens with digital tools that allow them to exercise data portability.

StateUp is an expert and multi-disciplinary insights and advisory firm focused on digital innovation with public purpose. We work at the intersection of policy and digital technologies, providing policy advice and reports, programme design, data-driven insights, training and evaluations to help organisations improve citizens' lives. Our client range includes governments, start-ups and SMEs, and international organisations. We work across regions, including the UK, rest of Europe, Latin America, and the Middle East.For further information: www.stateup.co

Special projects

ManyPets (formerly Bought By Many) is a multi award-winning insurtech unicorn.By analysing anonymised internet search data, we identify unmet consumer needs for insurance. We use Facebook and other social platforms to connect people who share these needs in groups, and use the groups’ collective buying power to negotiate offers on insurance that wouldn't be available to individuals. Our groups can consist of people who share a pet, a profession, a passion - or anything else. The members-only offers we negotiate are exclusive discounts, improved terms on existing insurance products, or brand new policies.boughtbymany.com was launched in September 2012 and named Insurance Website of the Year in 2013. The following year we were identified by Boston Consulting Group & Morgan Stanley as the global exemplar of innovation in insurance distribution, and awarded Best Use of Mobile Technology at the Digital Insurance Awards. In 2015, we partnered with Ping An Insurance in China, became directly regulated by the FCA, and acquired Brooks Braithwaite (Sussex) Ltd – the UK’s leading provider of insurance for exotic pets and pet businesses. The same year we were named Fintech Innovation of the Year & Insurance Start Up of the Year. In 2016, we won the Innovation in Insurance Award at the Fintech Innovation Awards, were named in the FinTech 50, and completed further international projects in Canada and Mexico. In 2017, we announced we had signed a long-term insurance agreement with Munich Re, and launched a unique range of pet insurance products under the Bought By Many brand. Drawing on over 40,000 Facebook comments, as well as our search demand database, these products set a new standard for customer-focused and data-driven insurance product development.

The Coronavirus Tech Handbook is a crowdsourced resource for technologists, nurses, doctors, scientists, community organizers and other civic and public sector organisations developing effective responses to the coronavirus pandemic. Developed by the London College of Political Technologists at Newspeak House, it aims to ensure that knowledge about responses to the pandemic is disseminated among specialists as efficiently as possible.

Responsible for driving long-term organic & inorganic growth through leadership of strategic development. Marketing Services portfolio included Hitwise (now a division of Connexity), Cheetahmail, Digital Advertising Services, Techlightenment (now Alchemy Social), Mosaic, & QAS.

Leadership of strategy, insight, innovation, & new product development for Experian's B2C business. Product portfolio included CreditExpert, LowerMyBills (now CreditMatcher), ProtectMyID, PropertyCheck, & AutoCheck.

General management & leadership of Experian's financial price-comparison business through UK start-up and launch. Full P&L accountability (Revenue, Costs, EBIT).

Leadership of strategy, analysis, planning, and business development for the Consumer Finance business (encompassing Abbey & cahoot unsecured personal loans, secured personal loans, further advances, and overdrafts; 2007 revenue >£200m). Led the Consumer Finance business on an acting basis during 2008.

Strategic & operational planning for Abbey's digital channels. Internal and market analysis to identify opportunities for online banking & eCommerce to grow revenue & reduce cost.

Development of multi-channel marketing strategy and management of online product developments for HBOS's life & pensions and retail investments websites.