• Launched a luxury condo cleaning subscription service in Griffintown, focusing on a tech-friendly demographic in downtown areas. Achieved a 20% MoM growth rate, establishingBriance as a leading premium cleaning provider.• Developed a fully autonomous business model, ensuring seamless operations and high-quality service delivery with minimal oversight. This model allows employees to operateindependently, maintaining consistent service standards.• Implemented advanced… Show more • Launched a luxury condo cleaning subscription service in Griffintown, focusing on a tech-friendly demographic in downtown areas. Achieved a 20% MoM growth rate, establishingBriance as a leading premium cleaning provider.• Developed a fully autonomous business model, ensuring seamless operations and high-quality service delivery with minimal oversight. This model allows employees to operateindependently, maintaining consistent service standards.• Implemented advanced geofencing advertising strategies, targeting residents in specificcondos using hyperlocal marketing techniques. Successfully increased client acquisition andretention through precise targeting and engagement.• Led high-profile collaborations with major real estate players, including Devimco for Maestria,Sotheby's real estate agents, and prestigious events like Les Printemps du MAC, significantlyenhancing Briance's brand visibility and reputation.• Built a strong, dedicated team of nearly 10 employees and counting, fostering a positive workenvironment that ensures high job satisfaction and exceptional service. Each employee iscarefully selected for their reliability and personable nature.• Achieved over 500 high-end clients through successful hyperlocal marketing strategies,including street marketing, stunt marketing, virtual guerrilla marketing, direct mail, and GoogleAds. Maintained a perfect 5-star rating on Google by delivering impeccable service. Show less

• Led the highly successful appearance on Dans L’Oeil du Dragon (Quebec’s Shark Tank),creating pitch, setup, props, decor, website revamp, new product bundles, visuals, andthemed promotions.• Product development, conducting extensive research including markettrend analysis, competitor and retailer research, purchase driver analysis, concept scoring,positioning surveys, key messaging testing, and packaging development.• Led new product launches, executing PR campaigns… Show more • Led the highly successful appearance on Dans L’Oeil du Dragon (Quebec’s Shark Tank),creating pitch, setup, props, decor, website revamp, new product bundles, visuals, andthemed promotions.• Product development, conducting extensive research including markettrend analysis, competitor and retailer research, purchase driver analysis, concept scoring,positioning surveys, key messaging testing, and packaging development.• Led new product launches, executing PR campaigns targeting 100 influencers, productphotography, and a complete website overhaul, significantly enhancing brand visibility.• Coordinated major events including marathons, tennis tournaments, CHFA Vancouver 2023,and Le Grand défi Pierre Lavoie, boosting brand exposure and sales.• Built and managed a social media team, creating a detailed content calendar, hiring andoverseeing a product photographer, and ensuring high-quality visuals and creative direction.• Hired, trained, and managed an in-store demo team, developing documentation andprocedures for effective product demonstrations and increased sales. Show less

• Led extensive R&D efforts to develop a plant-based protein breakfast cereal in collaborationwith Cintech research labs in Saint-Hyacinthe, utilizing advanced FMCG Stage Gate marketresearch techniques such as concept testing, consumer surveys, and competitive analysis.• Managed a diverse team of over 35 in product development, consumer research, and finance.

• Actively engaged in a specialized startup incubator for plant-based protein ventures,acquiring critical industry insights and advanced knowledge.• Collaborated closely with top mentors and industry experts to refine product development,optimize operational execution, and strategize cost management for Soy Crispies.

• Propelled my vegan food blog to over 5 million views within three months, garneringsignificant media coverage from the Huffington Post and MTL Blog.• Mastered the creation of highly engaging short-form video content, driving successful branddeals and implementing advanced social media marketing strategies.• Established influential relationships with top-tier food industry influencers, entrepreneurs,and major brands, vastly expanding collaboration and partnership… Show more • Propelled my vegan food blog to over 5 million views within three months, garneringsignificant media coverage from the Huffington Post and MTL Blog.• Mastered the creation of highly engaging short-form video content, driving successful branddeals and implementing advanced social media marketing strategies.• Established influential relationships with top-tier food industry influencers, entrepreneurs,and major brands, vastly expanding collaboration and partnership opportunities Show less

• Led product placement and planogram development, significantly enhancing categoryrevenue and in-store marketing effectiveness.• Acquired deep insights into consumer buying behaviour and advanced retail marketingstrategies, driving improved product positioning and sales performance.

* Delivered high-level customer support and solutions, enhancing customer satisfaction and loyalty.

* Excelled in customer engagement and sales strategies, contributing significantly to team targets and customer retention.

* Specialized in online sales and customer service, improving web-based customer interactions and sales outcomes.