Sam Gomez Email & Phone Number

Bradenton, Fl, Us

Palmetto, Fl, Us

• Direct and deploy global digital strategy for world’s largest producer of live family entertainment (Disney On Ice, Monster Jam, Marvel Universe Live, Jurassic World Live Tour, Monster Energy Supercross, Ringling Bros. and Barnum & Bailey, etc.)• Build and lead a high-performing digital team, providing strategic direction, coaching, and mentorship to subject matter experts in relationship marketing (email/sms) digital advertising (programmatic, search, paid social, CTV) digital marketing (organic social, global websites, content marketing) media monetization (owned and operated OTT, AVOD, and SVOD services, ad network) data and business intelligence.• Ensure domestic and international digital strategies align with overall corporate goals and strategies in collaboration with the executive leadership team.• Analyze digital trends, emerging technologies, and industry developments for innovative opportunities and to guide digital investments.• Implement relevant digital technologies, tools, and platforms to enhance operations, increase revenue, and improve customer engagement. (e.g. AI, AR, VR, and live streaming technologies.)• Maintain relationships with key technology partners to implement digital tools that improve customer satisfaction and increase internal efficiency.• Track and evaluate the performance of digital initiatives on the organization's goals.• Promote data-driven decision-making to better understand customer behavior and guide business decisions.• Manage budgeting, staffing, and project management for all digital initiatives.• Develop new revenue streams through digital media channels (e.g. OTT, YouTube, FAST channels, etc.)• Create digital/interactive experiences that enhance our live event experience.• Foster a culture of innovation, collaboration, creativity, and continuous learning within the organization.• Ensure all digital properties and platforms are secure, compliant, and adhering to best practices in data privacy.

New York, Ny, Us

• Directed online marketing, ecommerce and digital media strategy by leveraging Sony Music Entertainment’s catalog and deep archive of master recordings via current and emerging digital media platforms• Conceived and implemented fully-integrated, interactive marketing plans for all label priorities• Managed innovative team responsible for digital marketing (third-party, social networking and grassroots); mobile marketing; search engine marketing (SEM); internal content, community and commerce; customer relationship management (CRM); and direct to consumer (D2C) sales• Developed new business models to support digital evolution in custom marketing, strategic marketing and sync licensing• Designed and executed Strategic Marketing’s digital toolkit, a suite of tools intended to broaden brand reach and engage consumers through music offerings• Cultivated new music related content/products to be used in partnerships with brands, advertising agencies, and other corporate partners• Created case studies/best practices to share with internal staff both domestically and internationally• Evaluated existing business processes, recommended enhanced procedures and implemented changes to market, sell and operate more efficiently• Built trusted relationships with artist managers/estates and internal stakeholders• Educated and empowered staff to make informed decisions relating to digital

New York, Ny, Us

• Monetized company’s catalog of digital assets and created additional non-traditional revenue streams• Increased overall awareness for Commercial Music Group (Legacy Recordings, Sony Masterworks, Burgundy Records and Victor) artists and their releases• Evaluated new vendors/platforms and determine how they align with label strategy• Developed and executed campaigns to meet Sony Music’s domestic digital catalog revenue forecast of $200 million • Maintained primary relationship with all major Digital Music Service Providers (iTunes, Rhapsody, Napster, etc.)• Analyzed digital sales reports and mined catalog for additional revenue opportunities• Represented US domestic catalog repertoire in all Sony Music digital sales and/or marketing strategy/planning discussions both inside and outside the US• Established metrics for artist communities and track weekly goals across site traffic, social networks, email databases, and mobile lists

New York, Ny, Us

• Showcased Sony Music’s unmatched roster of artists and strengthened the "Legacy Recordings" brand name through digital media outlets• Increased Sony Music digital catalog availability by 30%, leading to largest digital catalog market share growth in the industry • Managed consumer intelligence/decision support/data mining activities • Led customer relationship management initiatives and direct to consumer campaigns• Project managed and merchandised all Legacy-controlled web properties/online projects• Supervised search engine optimization efforts• Cultivated relationships with major online music portals (AOL Music, Yahoo Music, MTV, MySpace, etc.) • Administered grassroots marketing efforts thru network of indie marketers• Identified, cleared, and scheduled digital releases (music download and mobile)

New York, New York, Us

• Devised and executed a broad range of official artist.com's• Developed online business strategy• Managed all direct to consumer sales efforts, including digital and physical goods• Researched and implemented non-traditional revenue campaigns• Formed strategic relationships with major online marketers• Analyzed online marketing trends and evaluated technology partners• Executive produced disc-based multimedia projects including enhanced CD projects• Balanced artists' creative expression within the corporate environment, while understanding practical and budgetary constraints

New York, New York, Us

• Articulated business objectives for development of web-based tools• Implemented use of these tools into work environment• Directed IT support team; managed a budget of 400k

New York, New York, Us

• Oversaw production staff of three and day-to-day maintenance of highly trafficked major record label website

New York, New York, Us

• Gathered and prepared digital assets for online use; assisted in development of concepts for online promotions

Master Of Business Administration, Marketing, Information Systems

Bachelor Of Music, Music Business