City Mill Skate is a research project that uses a shared design process to build a proposal for the construction of permanent skateable objects within the new University College London campus, known as UCL East, scheduled to open in London’s Queen Elizabeth Olympic Park from 2022.

Responsible for the delivery of commercial partnerships, creative solutions development, business strategy, content creation and digital strategy, with a focus on: End to end management of commercial partnerships including: creative development, curation and program management, budget planning, content creation, and activation calendar delivery.Business development: ideation and creative development of commercial pitch proposals in conjunction with the System editorial team, alongside development of business strategy.Digital development: working in conjunction with the System digital team to devise and deliver a mid-term digital strategy, alongside a preliminary program of website optimisation.

Alongside the Head of Content Marketing, responsible for all aspects of the content marketing initiative at TI Media. My role required an agile, entrepreneurial and end-to-end approach - covering business development, project and account management, production, budgetary control, quality control, campaign analysis and augmentation. My role also entailed a focus on driving operational and strategic innovations to structures within both The Foundry and across TI Media - to ensure our services and capabilities evolved to meet the needs and expectations of the market and our client base.

In my role as Campaign Manager I was responsible for the implementation of extended partnership campaigns in conjunction with Procter and Gamble - encompassing print, digital, social media and events across a variety of brands within the Time Inc. UK portfolio as well as within P&G channels. Working within the Time Inc. Creative Media team, my role required an extensive knowledge of both the individual Time Inc. brands and their respective audiences, as well as a thorough knowledge of brand P&G and its subsidiary brands. Alongside overseeing the production logistics, budgetary planning, workflow and approval of creative across the different campaign platforms, my role also required a great deal of creative input – right from the point of initial briefing, through to campaign strategy and content planning – working in conjunction with relevant stakeholders within Time Inc., P&G and third party agencies where necessary, to deliver an engaging content plan to the highest standards possible.

As a Project Manager and founding member of the Creative Media team within IPC media I was responsible for the timely and cost effective delivery of a wide variety of bespoke advertorial, promotional and cross-platform campaigns, for demanding clients in a wide variety of sectors. The role was client facing and required a high level of initiative, autonomy, creative input and management of workflow alongside art and copy teams, to deliver promotional campaigns across 23 brands within the IPC portfolio. See below for examples of campaign creative: I also played an intrinsic role expanding the department as our focus shifted from producing print collateral to creating content for cross-platform campaigns and corporate comms. I have worked to foster numerous key client relationships to both engender repeat business and to optimise the reach and commercial value of the content we produce. I have also played a key role in marketing our creative capabilities to prospective clients via both the in-house sales teams and also to external media agencies.

Artist, writer and researcher with work featured in solo and group exhibitions across the UK, Europe, USA and Australia. Selected for The Jerwood Drawing Prize 2007, the Studio Voltaire members exhibition in 2010, and The Drawing Room Biennial in 2011. Recipient of the Scottish National Gallery of Modern Art John Watson Prize in 2002. Creative Review Creative Futures winner in 2003.Selected press includes: Frieze, Art Review, Modern Painters, The Guardian, Wallpaper, Building Design, Tank, Twin, and Mousse.