Sam Horn Email & Phone Number

Sisters, Oregon, United States

Sisters, Or (Remote)

Senior Program Manager on the REI Co-op Mastercard business

Sisters, Or (Remote)

Supporting the strategic partnerships program team in new product development.

Sisters, Or (Remote)

Advised on marketing, communications, brand strategy and business development projects for a range of businesses and products from small privately owned start-ups to large fortune 500 multi-national organizations

Bend, Oregon, United States

Director of the Middle School and High School Athletics programming.Physical Education teacher for pre-kindergarten through grade 12.

Sisters, Or

Construction worker for a company specializing in fences, decks and landscaping

Seattle, Wa

Leading marketing strategy, planning, budgeting and staff to execute key strategic growth initiatives:- Customer acquisition and brand positioning campaigns.- Membership program enhancements.- Impact initiatives on stewardship, sustainability, advocacy and philanthropy.- New business development initiatives in used gear and rentals.- New store openings inclusive of market expansions, relocations and new experimental formats.

Spearheaded the integration of enterprise strategic initiatives, leading collaborative efforts with cross-divisional leaders and teams in marketing, supply chain, retail operations, merchandising and digital.- Lead the pilot of a new, evolved, cross-divisional go-to-market strategy centered on a category marketing approach. I created the pilot for our climbing business and we scaled this approach to all other activity and program categories.- Directed REI’s first consolidated marketing strategy and program for Impact initiatives that addressed topics in sustainability, advocacy, public policy and stewardship.- Developed the marketing strategy and on-going management and execution of multiple new strategic initiatives in 2018 including the launch of three new programs; Buy Online and Pick-up In-Store, Used Gear and Personalized Outfitting.- Executed the rebrand of REI Garage to REI Outlet, managing the seamless transition with no dip in demand and revenue.- Oversaw budgeting and managed staff to execute key strategic initiatives.

- Responsible for the strategic execution of seasonal marketing campaigns into all customer touchpoints; inclusive of paid media, social media, content, email marketing, digital, earned media, in-store visual merchandising, external partnerships and employee communications.- Spearheaded the 2016 Holiday and OptOutside campaign, an initiative encouraging shoppers to get outdoors on Black Friday instead of shopping:> Increased individual participation from 1.4M to 6M and grew adoption with corporate partners from 205 to 700.> Delivered collaborative and integrated partnerships with Subaru of America, National and State Parks, MeetUp, Upworthy and hundreds of outdoor industry brands.> Winner of PR Week’s Best Integrated Campaign- Integrated REI’s Every Trail Connects campaigns> Spring 2016: An interactive stewardship campaign where the public voted allocate $500,000 funding to ten trails across the country.> Spring 2017: REI’s first content-lead campaign where we told the stories of trail stewards. The project significantly outpaced our traditional channel performance benchmarks and exceeded revenue goals for this time period- Oversaw the positioning of Outdoor Cross Training product categories through marketing and owner of strategic marketing partnerships with vendors.> Managed vendor collaboration partnerships, delivering incremental year over year growth in sales for those vendors.> Created the brand and marketing strategy and lead execution and partnership activation of the launch of REI's exclusive collection of Brooks trail running apparel and footwear and was awarded REI's Vendor Partnership of the Year, 2016.

Bellevue, Wa

I moved client-side after being offered an opportunity by my partners at T-Mobile to step into a role managing visual merchandising for T-Mobile owned stores, dealers, multi-carriers and national retailers through marketing collateral, in-store digital, and packaging in a fast-paced and ultra-competitive industry.I enjoyed the opportunity to work alongside senior management to ensure all creative executions are on-brand, within T-Mobile positioning, customer insights, product strategies and marketing initiatives to launch new devices from Apple, Samsung, Microsoft, HTC and Nokia in addition to new service and program offerings in rate plans and upgrade programs.

Seattle, Wa

Oversaw the creative strategy and development process for national campaign initiatives implemented into more than 2,000 T-Mobile owned and dealer locations throughout North America.

Njabini, Kenya

Spending extended time volunteering with Flying Kites, where a friend of mine of working as country director at the time. In my time there I assisted with education and general day-to-day operations.

Panauti, Nepal

I stepped away from my marketing and communications career to travel and work internationally. At Joining Hands Nepal I assisted with the home care of orphaned children at taught English at the local school.

Seattle, Wa

Oversaw the creative strategy and development process for national campaign initiatives implemented into more than 2,000 T-Mobile owned and dealer locations throughout North America.

Seattle, Wa

A time of incredible learning and growth in every aspect of marketing and communications. I had direct oversight of every facet of all marketing and communications for this small but mighty local events non-profit that produces more than 75 different events in the Seattle-metro area. Within our marketing and PR team of two I was responsible for the strategy and execution of marketing and advertising campaigns ranging from paid media, email, partnerships, direct mail. I launched and oversaw the organization's social media program that exploded to 12,000 followers in the early days of businesses on social media. I was also responsible for the entire seafair.com experience and all merchandising and apparel. Under the guidance of a seasoned public relations director I got direct, hands-on education and experience in writing press releases, developing media relationships, pitching, managing press and scenario planning.

Pullman, Wa

Assisted in leading the multi-faceted logistics and production of PAC-12 and NCAA sanctioned athletic events of many different sports from arenas to outdoor events and drew crowds up to 30,000 people.

Seattle, Wa

A full-time summer internship during my college years where I contributed to the management and execution of every component of endurance sports events - marketing, sponsorships, registration, customer service, event experience and logistics.

Pullman, Wa

A volunteer position with the varsity women's program as an assistant coach where I contributed to recruiting, training and competition events.