I’m an adaptable and dedicated Communications Professional with success developing and overseeing innovative communications/design strategies in print, digital, and earned media to build activism. Spearheading social media coordination, project management, and strategic planning/execution for various organizations such as UFCW Local 555 and Willamette Minis, I am known for drafting and writing earned media communications such as press releases, advisories, public statements, and media talking points.I am incredibly passionate about and committed to social, economic, and racial justice. With a strong focus on continuous improvements, I am highly skilled at managing engaging content on various platforms, including websites and social media. I am also adept at translating organizational visions into written and digital communications projects/campaigns. A few recent accomplishments:+ Commended by executive leadership for creating appropriate language and designing creative graphics to enhance social media posts. + Chosen to write featured articles for the Northwest Labor Press, negotiations updates, press releases, mailers, flyers, and other printed materials in collaboration with the communications team, continually completing all deliverables on time. + Demonstrated track record representing the organization in a professional manner via speaking engagements at state-wide conferences and high-profile radio interviews.+ Recognized for playing a vital role in developing internal and external communications (social media content, ads, press releases, updates, texts, flyers, etc.), leading to an unprecedented contract in 2019 and 2021, including "The Women of 555" campaign.+ Outstanding success contributing to winning a massive bargaining campaign with the largest employers, generating substantial wage and benefit increases for tens of thousands of members.In my free time, I enjoy baking. I am also an active member of my community, formerly volunteering as an Advocate at Abby's House Center for Women & Families.Specialties, Expertise, & Attributes:Paid/Earned Media, Membership/Media Communications, Project Management, Quality Assurance, Print/Digital Communications, Relationship Building, Media Coverage, Staff Training, Best Practices, Strategic Planning/Execution, Content Development, Diversity, Equity & Inclusion, Team Leadership, Internal Communications, Strategic Communications, Media Relations, Newsletters, Journalism, Crisis CommunicationsI look forward to meeting you! You can reach me at samantha.shantal.hughes@gmail.com.
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Lead CanvasserOregon Afl-Cio Aug 2024 - Nov 2024Portland, Oregon Metropolitan Area• Personally engaged with over 100 voters every week, effectively presenting candidates' platforms, actively listening to voter concerns, and aligning those concerns with relevant policies to secure voter commitments.• Effectively engaged disinterested voters by focusing conversations on issues they cared about, igniting enthusiasm and fostering increased participation in the electoral process.• Utilized Slack to efficiently coordinate with the canvassing team, facilitating real-time updates, streamlining schedules, and fostering dynamic collaboration to drive effective strategies. -
Marketing And Communications SpecialistPortland State University Dec 2023 - Jul 2024Portland, Oregon, United States• Updated the university website by designing and maintaining user-friendly pages.• Collaborated with leadership on strategic communications materials.• Supported the development and maintenance of the department’s brand assets, imagery, and style guide. -
Marketing And Communications AssociateNonprofit Professionals Now (Npn) Sep 2023 - Jan 2024Working for Oregon Pediatric Society• Assisted in the coordination, development, and dissemination of social media content• Employed Constant Contact to draft and publish newsletters and special membership emails• Maintained membership and communications database, ensuring accurate and updated information -
Social Media CoordinatorUfcw Local 555 Aug 2018 - Nov 2022Tigard, Oregon, United States• Served as a key player in developing internal and external communications for a 28k+ member organization• Instrumental in winning benefit/wage increases and originating participation in an LGBT constituency group• Coordinated meetings with legislators as a union member advocate by crafting a testimony on their behalf• Published a wraparound paper for Northwest Labor Press, negotiations updates, press releases, mailers, flyers, etc
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Founding PartnerWillamette Minis 2017 - 2018Salem, Oregon, United States• Founding partner of a donut truck business responsible for social media strategies, staffing, and other operational needs• Identified target audience to develop and deploy content to drive business and increase exposure
Sam Hughes Education Details
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Sociology -
Sociology
Frequently Asked Questions about Sam Hughes
What is Sam Hughes's role at the current company?
Sam Hughes's current role is Marketing Specialist @ Portland State | Content Creation, Communications Strategy.
What schools did Sam Hughes attend?
Sam Hughes attended Portland State University, Western Oregon University.
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