I’m an adaptable and dedicated Communications Professional with success developing and overseeing innovative communications/design strategies in print, digital, and earned media to build activism. Spearheading social media coordination, project management, and strategic planning/execution for various organizations such as UFCW Local 555 and Willamette Minis, I am known for drafting and writing earned media communications such as press releases, advisories, public statements, and media talking points.I am incredibly passionate about and committed to social, economic, and racial justice. With a strong focus on continuous improvements, I am highly skilled at managing engaging content on various platforms, including websites and social media. I am also adept at translating organizational visions into written and digital communications projects/campaigns. A few recent accomplishments:+ Commended by executive leadership for creating appropriate language and designing creative graphics to enhance social media posts. + Chosen to write featured articles for the Northwest Labor Press, negotiations updates, press releases, mailers, flyers, and other printed materials in collaboration with the communications team, continually completing all deliverables on time. + Demonstrated track record representing the organization in a professional manner via speaking engagements at state-wide conferences and high-profile radio interviews.+ Recognized for playing a vital role in developing internal and external communications (social media content, ads, press releases, updates, texts, flyers, etc.), leading to an unprecedented contract in 2019 and 2021, including "The Women of 555" campaign.+ Outstanding success contributing to winning a massive bargaining campaign with the largest employers, generating substantial wage and benefit increases for tens of thousands of members.In my free time, I enjoy baking. I am also an active member of my community, formerly volunteering as an Advocate at Abby's House Center for Women & Families.Specialties, Expertise, & Attributes:Paid/Earned Media, Membership/Media Communications, Project Management, Quality Assurance, Print/Digital Communications, Relationship Building, Media Coverage, Staff Training, Best Practices, Strategic Planning/Execution, Content Development, Diversity, Equity & Inclusion, Team Leadership, Internal Communications, Strategic Communications, Media Relations, Newsletters, Journalism, Crisis CommunicationsI look forward to meeting you! You can reach me at samantha.shantal.hughes@gmail.com.
