Sami El Khatib Email & Phone Number

Halifax Regional Municipality, Ns, Ca

Nova Scotia, Canada

Canada

• Digital Marketing Professional Program: an on-going 7 weeks program covering SEO, Social Media Marketing, e-Commerce – Google Analytics – Website Design & Content.

• Taught Management, Marketing & Digital Marketing Courses for undergraduate & MBA programs.• Prepared Course offerings and assign them to Full-time and Part-time Faculty members and advising Business students in registration and enrollment. • Participated in a peer review program to assess teaching effectiveness. Provided constructive feedback to colleagues on their teaching methods and course materials. Prepared reports for the Dean of Faculty summarizing key findings and recommendations.• Assisted with administrative tasks such as faculty recruitment and AACSB accreditation process, ensuring adherence to quality standards.

• Digital Marketing Training Bootcamps – Code Higher • Unique Value Proposition workshop for startups • Market Validation Workshop from Idea Lab 2.0, followed by mentorship clinics for startups

- EU Technical-Assistance-Facility (TAF) to support Lebanese SMEs & Private sector to increase market share locally and internationally. - Supporting Sustainable Development Goals (SDGs): Decent Work & Economic Growth + Industry, Innovation & Infrastructure.- Conducting Market research for industry to identify opportunities and growth potential.- Assessing current and future needs, challenges, business environment Enablers/disablers and opportunities of productive private sector and reporting to the EU as reference for upcoming projects.- Developing Branding & Marketing Strategy for commercialization.- Introducing international networks, channel partners, technology transfer opportunities, access to supply chains.- Supporting companies, with existing development plans or help develop new ones, to build competitiveness, realize innovation (develop/acquire new products/processes) and win more profitable market share.- Prepared Sectorial Studies for Healthcare/Pharmaceutical & ICT sectors in collaboration with private and public sectors for SMEs to benefit from and gear more sustainable management practices and overcome barriers to Lebanese Products on EU markets.- Sectors include ICT/Creative, Healthcare and Agri-food.

Beirut, Lebanon

Department of Marketing:-Supervising Undergraduate students to complete Final Dissertations•Gave lectures according to course syllabus and submitted daily class attendance on university system •Collaborated with peer instructors to design e-learning courses on the Learning Management System (LMS) and Google Classroom for students of diverse abilities •Encouraged active participation and promoted critical thinking in students by setting up a debate-style classroom.•Assessed students' background information to determine learning deficiencies and strengths, developed lessons tailored to student needs •Provided instruction to students in preparation for standardized tests and helped them achieve a 15% increase in their scores for year 2018 •Provided tutoring lessons to students in need of extra help to understand course material and improve their grades.

Saudi Arabia

-Market Coverage: Saudi Arabia, Bahrain GCC• Analyzed different markets across various sectors and prepared executive interactive business reports on FDI opportunities to investors.• Generated leads via cold calling to identify key decision makers in assigned accounts, achieving growth opportunities and revenue.• Prepared proposals targeted to (CXOs, Public Sector Representatives or Marketing Managers), demonstrating solutions, negotiating contracts and initiating orders.• Delivered Digital Marketing solutions for accounts to grow trade links, create awareness, attract new clients globally and locally, boost reputation and corporate image. • Preformed ongoing keyword research including discovery and expansion of keyword opportunities, implementing content recommendations for organic SEO success.• Established communication channels with Government officials, Companies’ CXOs and International Media Agencies such as theGuardian.com, BBC.com, NYTimes.com.-Sectors: Telecom, Oil & Gas, Conglomerates, Banking, automotive, motorsport circuits (Formula one), Government, Real Estate.

Beirut District, Lebanon

Beirut District, Lebanon

• Teaching 6 courses (Undergraduate and MBA) in Marketing / Digital Marketing & Management per semester.• Coached and trained over 200 students/entrepreneurs from ideation planning, budgeting, marketing to startup launching and pitching (Business Development – Ideation – Business Model Canvas). • Managed a Team of instructors and developed sales and marketing educational plans for 35 students per class of diverse backgrounds.• Supervised and monitored other instructors’ performance and reported to Chairperson of the Marketing Department.• Advised more than 700 Business students annually to register in marketing (Enrolment rate increased 10%).• Acted as replacement Instructor for Sales Management instructor and handled all duties, such as giving lectures, special projects, administered tests, grading of quizzes and tests, and wrote effective progress reports for each student.• Used various instruction and hands-on activities to promote and encourage student participation and understanding of subject matter.• Provided orientations for potential students, and organized sales and digital marketing seminars, company visits to ensure students understanding of the concept.• Implemented E-learning (Digital Transformation) into classroom lessons using Google Classroom and Hangouts Meet which resulted in raising 180 students' grade point averages by [15]%.• Effectively used Marketing Role Playing methods to encourage student participation and succeeded in 80% increase in student involvement.• Created a Marketing page on social media to encourage students’ engagement and keep up with marketing trends.• Incorporated progressive teaching methods to instruct a class of 35 students, which resulted in an improvement in standardized test scores by 10% over the course of 4 months.• Attended educational workshops that provided instruction for new techniques to be used in the classroom to increase student participation.

Lebanon

Beirut, Bekaa, Rayak & Mount Lebanon campuses• Business Instructor, Marketing & Management:Courses Taught:- Marketing Research Methods- Human Resources Management- Marketing Theory & Principles- International Marketing Management- Sales Management- Introduction to World of Business- Retailing & Merchandising Management- Customer Service Management- Marketing Policies & Strategies- Trends of business- Digital Marketing- Integrated Marketing Communications• Responsible for giving lectures according to course syllabus and submitting daily class attendance on university system• Responsible for preparing test proposals for each course and sending it before deadlines

Zahle, Beqaa, Lebanon

• Teaching 2 Marketing & Management courses per semester.• gave lectures according to course syllabus and submitted daily class attendance on university system• Prepared test proposals for each course and sent it before deadlines.• Assigned essays and set exams to assess students' comprehension of subject matter.• Recorded students' achievements and performance on tests,documented the adjustments made to programs in order to increase student comprehension.• Encouraged active participation and promoted critical thinking in students by setting up a debate-style classroom.• Assessed students' background information to determine learning deficiencies and strengths,developed lessons tailored to student needs.• Provided instruction to students in preparation for standardized tests and helped them achieve a 15% increase in their scores for year 2018.• Provided tutoring lessons to students in need of extra help to understand course material and improve their grades.• Collaborated with peer teachers to develop educational plans for students of diverse abilities.

Sunderland, United Kingdom

- Addressed customer’s inquiries quickly and accurately, communicated and answered their questions and complaints - Resolved customers’ complaints while identifying problems and taking appropriate corrective action, increasing client retention ratio significantly- Resolved an average of 100 inquiries per event

Sunderland, England, United Kingdom

• Enhance positive first impressions to every student by willing to provide guidance.• Greeted customers at entrance and provided professional and friendly assistance.• Participated in organizing University Job fair of 2014.

Lebanon

- Recorded daily clients’ invoices and data, coordinated taxation and benefits slips with the Ministry of Finance- Authored consolidated reports and issued corporate tax returns for firms utilizing accounting software- Analyzed present expenditures and revenues in order to make predictions for future business operations, resulted in reducing business costs by 10%

Lebanon

• Customer service and relationship management: collect, manage, and analyze customer data: facilitated customer compensations.• Accountant: recorded daily journal entries.• Effectively communicated with management, staff, suppliers and students courteously to ensure a pleasant work environment.• Develop and facilitate administrative processes such as the claims collection process and the issuing of licenses.• Assist the manager with realignment of office roles in order to improve efficiency.• Maintain all office systems in accordance to the prescribed standards in order to ensure smooth functioning at all times. • Conducted audits to ensure integrity, and compliance with government standards.

Lebanon

- Conducted market research and analyzed consumer rating reports/questionnaires- Prepared brochures to augment the company’s presence in the market- Established customer relationships to facilitate sales, achieved sales targets via maximization of sales opportunities.- Managed company’s social media account, resulted in increasing number of followers, page traffic and telephone orders.

Doctor Of Philosophy - Phd, Business, Management, Marketing, And Related Support Services

Postgraduate, Masters In Business Administration

Activities and Societies: -University of Sunderland Business Society member -Union council member: discussing and voting for rules raised.

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Marketing & Management Dissertation titled ''Customer Perception & Attitude towards Coffee Chains'' Case Study: Starbucks Internship.

Sociology & Economics