Samima Khan Email & Phone Number

Ottawa, Ontario, Canada

Ontario, Canada

• Redesigned the company website of 5 webpages by producing wireframes and visual mockups
• Crafted a visual style guide to produce a brand identity strongly aligned with brand values of promoting sustainability via technology in a professional and warm manner

Karāchi, Sindh, Pakistan

• Promoted after 6 months to lead the mobile app vertical due to being detail-oriented with excellent documentation and collaborative abilities
• Boosted daily usage of 6 financial reports by revamping visual layout and information architecture
• Analysed design impact via Mixpanel by examining click-through rates for daily active users based on user feedback and testing
• Synthesized research findings for a new product vertical by conducting a competitive analysis of 9 inventory web applications and ERP desktop applications
• Collaborated with a designer in conducting audits to identify key inconsistencies in navigation and motion design within the mobile app to build the foundations for an interaction system
• Wrote a research synthesis on a collaborative mobile bookkeeping experiment after leading the squad to make 42+ user feedback calls

Karāchi, Sindh, Pakistan

• Single-handedly designed the entire interaction flow and user experience for the Buy Now Pay Later (BNPL) feature of Bank Alfalah for the Retailer app, comprising 64 hi-fidelity mockup screens
• Revamped the dashboard screen of the Seller app in direct collaboration with the product manager and engineering team
• Conducted a thorough UI audit on the Retailer app and compiled a report with problems, insights and suggestions to enhance the user experience

• Selected as 1 of 40 fellows out of a pool of 200 applicants for AssemblyF's UX Fellowship program.
• Attended weekly teaching and coaching sessions to boost knowledge of UX Design.
• Completed a Capstone Project on improving depleted student-teacher interaction in online learning.

• Interned at the Customer Experience division of the IT department at Engro Corp.
• Improved the user experience of Engro Corp’s ICT Portal by reducing excessive text and number of IT request types.
• Simplified the IT request raising process by adding user-friendly copy to pages.
• Researched and drafted a list of new department names for rebranding.
• Researched Atlassian apps for call record management and provided recommendations

• Successfully completed 45 challenges related to React library.
• Developed 2 React apps: a leaderboard and a quiz app.

• Successfully completed a total of 349 challenges related to HTML, CSS, JavaScript, Bootstrap, jQuery, and PHP.
• Single-handedly designed and developed a company website for a design agency on WordPress.
• Received Best Project Award out of 63 projects for the above-mentioned WordPress website.

• Link: https://iba-today.com/author/samima-khan
• Wrote SEO-optimized articles using the WordPress platform
• Content was based on Lifestyle & Entertainment, Climate change

Master Of Digital Transformation And Innovation (Mdti), Concentration User Experience Design

Bachelor Of Science - Bs, Computer Science, Cgpa: 3.87/4.00 (Bronze Medalist)

Activities and Societies: Assistant Director, Creatives Department - IBA HR Club (Oct 2019 - Feb 2020) Management Team Member - IBA Arts &.

Gce Advanced Levels, Physics, Chemistry, Mathematics, As Level General Paper, 2A*S & 2As

Activities and Societies: Core Committee Member - St Patrick's Literary Society, Prefect - Student Council.St. Patrick’s High School is.

Gce Ordinary Level, 4A*S, 5As

St Joseph's Convent School, Karachi is a private Catholic primary and secondary school for girls located in Saddar Town, Karachi, Pakistan.