Samima Khan Email & Phone Number

Canada

Ottawa, Ontario, Canada

Ontario, Canada

• Redesigned the company website of 5 webpages by producing wireframes and visual mockups• Crafted a visual style guide to produce a brand identity strongly aligned with brand values of promoting sustainability via technology in a professional and warm manner

Karāchi, Sindh, Pakistan

• Promoted after 6 months to lead the mobile app vertical due to being detail-oriented with excellent documentation and collaborative abilities• Boosted daily usage of 6 financial reports by revamping visual layout and information architecture • Analysed design impact via Mixpanel by examining click-through rates for daily active users based on user feedback and testing• Synthesized research findings for a new product vertical by conducting a competitive analysis of 9 inventory web applications and ERP desktop applications• Collaborated with a designer in conducting audits to identify key inconsistencies in navigation and motion design within the mobile app to build the foundations for an interaction system• Wrote a research synthesis on a collaborative mobile bookkeeping experiment after leading the squad to make 42+ user feedback calls

Karāchi, Sindh, Pakistan

• Single-handedly designed the entire interaction flow and user experience for the Buy Now Pay Later (BNPL) feature of Bank Alfalah for the Retailer app, comprising 64 hi-fidelity mockup screens• Revamped the dashboard screen of the Seller app in direct collaboration with the product manager and engineering team• Conducted a thorough UI audit on the Retailer app and compiled a report with problems, insights and suggestions to enhance the user experience

• Selected as 1 of 40 fellows out of a pool of 200 applicants for AssemblyF's UX Fellowship program.• Attended weekly teaching and coaching sessions to boost knowledge of UX Design.• Completed a Capstone Project on improving depleted student-teacher interaction in online learning.

• Interned at the Customer Experience division of the IT department at Engro Corp.• Improved the user experience of Engro Corp’s ICT Portal by reducing excessive text and number of IT request types.• Simplified the IT request raising process by adding user-friendly copy to pages.• Researched and drafted a list of new department names for rebranding.• Researched Atlassian apps for call record management and provided recommendations

• Successfully completed 45 challenges related to React library.• Developed 2 React apps: a leaderboard and a quiz app.

• Successfully completed a total of 349 challenges related to HTML, CSS, JavaScript, Bootstrap, jQuery, and PHP.• Single-handedly designed and developed a company website for a design agency on WordPress.• Received Best Project Award out of 63 projects for the above-mentioned WordPress website.

• Link: https://iba-today.com/author/samima-khan• Wrote SEO-optimized articles using the WordPress platform• Content was based on Lifestyle & Entertainment, Climate change

Master Of Digital Transformation And Innovation (Mdti), Concentration User Experience Design

Bachelor Of Science - Bs, Computer Science, Cgpa: 3.87/4.00 (Bronze Medalist)

Activities and Societies: Assistant Director, Creatives Department - IBA HR Club (Oct 2019 - Feb 2020) Management Team Member - IBA Arts &.

Gce Advanced Levels, Physics, Chemistry, Mathematics, As Level General Paper, 2A*S & 2As

Activities and Societies: Core Committee Member - St Patrick's Literary Society, Prefect - Student Council.St. Patrick’s High School is.

Gce Ordinary Level, 4A*S, 5As

St Joseph's Convent School, Karachi is a private Catholic primary and secondary school for girls located in Saddar Town, Karachi, Pakistan.