Product Manager
Ags Labs
B2B• Analyze existing products are positioned in the market and crystallize targeted consumer• Identify insights, create opportunities and deliver solutions that drive profitable sales growth• Develop long term category plans, strategies, tactics, and tools that support national initiatives• Increase relevant click-through and conversion rates by 24% through promotions• Assist with product marketing, including catalog and packaging production as needed (including, but not limited to layout, mechanical, photography, and copywriting). Interface with all applicable departments/personnel/consultants as required. Advocate and educate teams regarding new product/features• Analyze existing products are positioned in the market and crystallize targeted consumer• Perform competitive analysis. Analyze the strategy of competition, customer needs and desires, and key market trends• Identify insights, create opportunities and deliver solutions that drive profitable sales growth• Develop long term category plans, strategies, tactics, and tools that support national initiatives• Direct and perform analysis across a wide variety of retail business development issues• Identify product KPIs and track product metrics• Document, track, and prioritize business requirements• Create and implement a proactive change plan to drive adoption and minimize barriers to transformation