Market Alignment & Collaboration:Streamlined product development by integrating educational trends, resulting in a 30-40% reduction in time-to-market and a 20% increase in customer acquisitionEngaged with agencies and freelancers bringing 30% reduction in design costs, and then maintained the same for four years consecutive without compromising on any values for both the vendor and the businessStrategic Communications & Reporting:Took initiative of quarterly progress reporting framework, reducing bottlenecks by 40%Revamped internal communication protocols weekly progress reports and team huddles, reducing information gaps by 90% and improving project coordination by 50%Operational Planning & Restructuring:Planned a strategic departmental restructuring, aligning job descriptions of 16 team members with current business demands, 25% improvement in overall task efficiencyLed the successful implementation of a design verification protocol for pre-printing procedures, achieving an impressive decrease in design errors by 90%, optimising production efficiency, and minimising costly reprintsExecuted a full conversion from InPage to a locally customised Urdu font for all Urdu books, achieving an impressive 80% boost in productivity for Urdu projectsCoordinated pre-press proofing, harmonising ink consistency and executing checks with 60% efficiencyCost & Data Management:Standardised costs based on business requirement, resulting in efficient financial planning and improving first cost management and gross marginsImproved data management, reducing time spent categorising and segmenting by 40%, ensuring swift access to pertinent information

As a Creative Head, my mission is to bring the best possible outcome for our partner brands and clients, both visually and fundamentally, to meet their objectives and drive sustainable growth for both.Leadership in Creative Immersion:Led high-performing creative team of 6, delivering immersive AR, VR, and Digital Out Of Home experiences, resulting in a substantial 30% increase in brand awareness and interactionRemarkable growth starting with 15% - 50% growth in customer acquisition and approx 40% - 60% in brand engagement, showcasing a blend of creativity and strategiceffectiveness with 2 large-scale brand activations

Associate Head of Ideation, The Content Company (Blitz Sister Concern) - HBLPSL Season 1:Key role in ideation for the inaugural HBLPSL season.Content curation for #askRamiz segment and match summaries.Developed session mood for ON THE CREASE WITH RAMIZ.Created Predict&Win questions, managed winner selection.Proactively reviewed and evaluated campaign opportunities for HBL products during PSL.Brand Management Portfolio:Oversight of several brands, including HBL, Cricket Junooni's, Faysal Bank, Hamdard, Giggly, Youngs, Engro Polymers, Shield, PCB (Pakistan Cricket Board), Kenwood, GSK, Kolson, and Engro Polymers.

Headed a digital design team overseeing a Design Lead for Digital and six Graphic Designers.Maintained strict creative standards for all onboard brands, ensuring adherence to agency standards of creativity, timeliness, and profitability.Managed creative operations for multiple accounts, achieving clients' goals and resolving functional conflicts.Consulted regularly with regional function heads to ensure seamless workflows and efficiency.Expanded product solutions and offerings, engaging with marketing departments to discuss client strategies.Analyzed market trends, recommended changes to clients, and developed strategies based on data miner feedback.Oversaw costing for services provided and any outsourced work to ensure financial efficiency.Directed the creation and delivery of press releases, advertisements, and marketing materials.Ensured consistent brand messaging across all conventional and digital mediums.Utilized social media insights to enrich external perceptions, engaging bloggers and reviewers, resulting in a 20% increase in online traffic share and a 10-25% boost in client engagement.

In my role as a Creative Team Lead, I led a team of 5+ Designers, Post Production Artists, Photographers, and Content Writers to produce high-quality marketing graphics, photo treatments, e-newsletters, and other content in line with brand guidelines. My team and I worked closely with category buyers and the marketing manager to prioritize marketing shoots and planned and prepared photoshoots to fulfill marketing requirements, including images for website and Google display banners.I conducted weekly analyses of website traffic, making improvements to the user interface and user experience to enhance customer satisfaction. Additionally, I ensured that the product colors presented online were true to life. My team and I planned and developed ideas and designs for calendar events and promotions.I managed all digital assets, ensuring that files were correctly backed up by the IT administrator. I defined weekly plans for photographers, ensuring that their equipment was well-maintained and functioning optimally to avoid any interruptions in productivity.Thanks to my efforts, we achieved a significant improvement in our productivity, with weekly progress reports showing a 25% increase in content production and a 20% reduction in turnaround time. Moreover, by ensuring the best possible presentation of our products, we saw an increase in website traffic by 15%. I regularly reported to the CEO on our progress and shared insights on future ideas and techniques that could be implemented to further improve our productivity.

In the capacity of Senior Design Manager for Rocket's Venture (Daraz.pk) in Pakistan, my role involved managing a broad range of responsibilities. These include developing a product pose book in coordination with the PM team, color matching of RAW photoshoots, quality checking of all photoshoots, and product QC before the photography process. Additionally, I was responsible for model poses and styling QC, as well as providing initial support in developing an in-house photography studio. Through my contributions, the venture was able to achieve higher levels of product quality, efficiency, and customer satisfaction.

I have had the privilege of working as a freelance designer, primarily collaborating with the marketing team to create promotional designs for the calendar events and local marketing campaigns, such as Dosti Kitabon Sey and the Karachi Literature Festival. In this capacity, I have been entrusted with a number of significant projects, a few of which are outlined below.- Marketing Catalogues- Marketing Campaigns- Curriculum Guides- Event Invitations and supporting materials- Book Launches- Illustrations for Kids books

Creative Workshop was a small yet very productive design house, where i started my career, website design, video production and event management were my main responsibilities etc.My role as a Creative Executive on projects basis were as follows:- Project management from client brief to final file development- Over looking all aspects of design and content for proposals - Event Set design and ambiance- Collabration with Storyboard artist for video production