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• Experienced General ManagerDemonstrated experience leading all aspects of an innovative business: generating/maximizing profit; high level client relationships and revenue generation; creating and communicating a business plan; uniting a team; negotiating contracts; establishing procedures; and improving operational efficiency.• Practiced Content DirectorLeader in content and broadcast strategy; programming; driver of culture; talent management, development and recruitment; revenue generating client solutions.• Seasoned Content Creator for brands driving significant revenueIdea-generation; client integration; building and leading teams; managing budgets; meeting tight schedules; and ultimately delivering outstanding results that turn clients into advocates.• Outstanding People ManagerDriver of genuine relationships internally and externally, with demonstrated ability to build and mentor large and diverse teams. A role model and advocate for excellence, ownership and fairness. Outstanding networks across the Australian media landscape.• Accomplished Commercial Marketer Practiced at developing and implementing a marketing plan from strategy to campaign execution. Experienced in all media channels, working with talent on the creative and agencies on the media plan.• Skilled Project Manager/ProducerAccomplished at creating complex project plans; managing resources and budgets; rallying individuals behind the project; monitoring the implementation; and collaborating with multiple areas, functions and stakeholders to deliver extraordinary results.
Sports Entertainnment Network (Formally Crocmedia)
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Group Radio DirectorSports Entertainnment Network (Formally Crocmedia) Sep 2020 - Present
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Content & Partnerships DirectorCrocmedia Pty Ltd Jan 2018 - Sep 2020Melbourne, Australia -
Content Director, Gold104.3 And Kiis 101.1Australian Radio Network Apr 2015 - Dec 2017Melbourne, AustraliaKEY ACHIEVEMENTS• Built a culture of collaboration, creativity and fun• Created a clear vision/DNA for the stations and shows which consistently delivered a cumulative audience of over 900,000 on both radio stations and ensured GOLD104.3 dominated with Generation X• Simultaneously launched two breakfast shows, ‘Jo & Lehmo’ on GOLD104.3 and ‘Matt & Meshel’ on KIIS 101.1 and ensured a creative and honest environment for all talent, including ‘Hughesy & Kate’• Created a… Show more KEY ACHIEVEMENTS• Built a culture of collaboration, creativity and fun• Created a clear vision/DNA for the stations and shows which consistently delivered a cumulative audience of over 900,000 on both radio stations and ensured GOLD104.3 dominated with Generation X• Simultaneously launched two breakfast shows, ‘Jo & Lehmo’ on GOLD104.3 and ‘Matt & Meshel’ on KIIS 101.1 and ensured a creative and honest environment for all talent, including ‘Hughesy & Kate’• Created a client-friendly environment driving significant revenue growth and continuously innovated - conceived and executed brand funded football radio show ‘The Holy Grail’ for CrownBet; developed high quality ideas which generated revenue and delivered results for clients including Chemist Warehouse, Channel 7, iPrimus, Chapel Street Precinct, Royal Melbourne Hospital Home Lottery and Foxtel• Ensured professional and genuine relationships at all levels internally at ARN and externally with talent managers, clients and agencies, TV/print/film/labels• Part of the Melbourne Leadership Team contributing to the culture, development and results• Recognised in Radio Today’s ‘The Top 20 Most Influential Women in Radio’ on 2015/2016/2017 and The Top 50 Most Influential People in Radio• Community support – Judge in the 2017 Melbourne Awards; contributor to The Royal Women’s Hospital fundraising; supporter of the Radio Training Institute Show less -
Broadcast DirectorAuthentic Entertainment Australia Jun 2014 - Feb 2015Melbourne, AustraliaKEY ACHIEVEMENTS • Negotiated multi-million dollar contracts with key broadcasters, suppliers, labels, talent and publishers• Created and executed new radio shows such as Weekend Breakfast and Radio X Factor and enhanced existing flagship radio shows Take 40 and My Generation• Delivered operational efficiency through the execution of split signal, allowing Authentic Entertainment to deliver different commercial creative in each markets, resulting in over $1M incremental revenue in… Show more KEY ACHIEVEMENTS • Negotiated multi-million dollar contracts with key broadcasters, suppliers, labels, talent and publishers• Created and executed new radio shows such as Weekend Breakfast and Radio X Factor and enhanced existing flagship radio shows Take 40 and My Generation• Delivered operational efficiency through the execution of split signal, allowing Authentic Entertainment to deliver different commercial creative in each markets, resulting in over $1M incremental revenue in six months• Developed and maintained outstanding relationships with broadcast partners, talent and talent managers, publishers, labels, content suppliers, clients and advertising agencies• Delivered revenue generating branded content for clients including Telstra, Ford, Lion Dairy and Golden Circle and led world first delivery of original programming for Vevo Australia• Event production including a Justin Bieber Pop-umentary, Vevo LIFT Showcases, Vevo GoShows and the Children’s Cancer Centre Foundation’s annual fundraiser ‘The Million Dollar Lunch’ Show less -
Group Content DirectorMcm Media Aug 2011 - Jun 2014Melbourne, AustraliaAuthentic Entertainment was a fusion of two businesses – MCM Media and IglooKey achievements outlined under Authentic Entertainment
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General Manager, Nova 100 And 91.5Fm, MelbourneDmg Radio Australia May 2005 - Aug 2011KEY ACHIEVEMENTS • Achieved EBITDA for both Nova 100 and 91.5FM (2009/10) with a combined YOY growth of 39%. Nova 100 also achieved the highest operating margin within the business. This was all during a year of change and significant product transformations to both brands• Negotiated contracts with all Nova 100 and 91.5FM talent (on and off the air) and influenced talent to support the business plan• Established high level client relationships driving revenue growth• Developed… Show more KEY ACHIEVEMENTS • Achieved EBITDA for both Nova 100 and 91.5FM (2009/10) with a combined YOY growth of 39%. Nova 100 also achieved the highest operating margin within the business. This was all during a year of change and significant product transformations to both brands• Negotiated contracts with all Nova 100 and 91.5FM talent (on and off the air) and influenced talent to support the business plan• Established high level client relationships driving revenue growth• Developed above and below the line marketing plans for Nova 100 and 91.5FM• Drove the PR strategy for Nova 100 and 91.5FM which has since been replicated in other markets• Cemented strong relationships with all talent (on and off the air), talent managers, clients, advertising agencies and record labels Show less
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Group Promotions And Marketing DirectorDmg Radio Australia Aug 2003 - May 2005KEY ACHIEVEMENTS • United the DMG radio stations developing a national network system for managing marketing and programming• Built the national integration team to produce client integration between clients and agencies• Created DMG’s first National Nova Boy/Breakfast talent integrated marketing• Campaign sourcing animator James Hackett and co-ordinated with Mediacom marketing plans• Mentored and developed the local Promotions and Marketing Directors and helped them build… Show more KEY ACHIEVEMENTS • United the DMG radio stations developing a national network system for managing marketing and programming• Built the national integration team to produce client integration between clients and agencies• Created DMG’s first National Nova Boy/Breakfast talent integrated marketing• Campaign sourcing animator James Hackett and co-ordinated with Mediacom marketing plans• Mentored and developed the local Promotions and Marketing Directors and helped them build high performing teams Show less
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Promotions And Marketing Director, Fox Fm, MelbourneAustereo Sep 1997 - Aug 2003KEY ACHIEVEMENTS • Attained FOX FM’s highest ever cumulative audience through the creation of exclusive benchmark events such as FOX Rooftop Concerts, FOX Fashion, FOX Joke Off, FOX FM’s Beach Concert Series, FOX FM’s First Love Reunion and FOX FM’s 21st Birthday Party• Delivered number one market share consistently for FOX FM through shaping and implementing programming tactics which were then duplicated in other radio markets including 15 Days of Fame, Love on Line and The Great… Show more KEY ACHIEVEMENTS • Attained FOX FM’s highest ever cumulative audience through the creation of exclusive benchmark events such as FOX Rooftop Concerts, FOX Fashion, FOX Joke Off, FOX FM’s Beach Concert Series, FOX FM’s First Love Reunion and FOX FM’s 21st Birthday Party• Delivered number one market share consistently for FOX FM through shaping and implementing programming tactics which were then duplicated in other radio markets including 15 Days of Fame, Love on Line and The Great Race. Show less
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Promotions And Marketing Director, B105, BrisbaneAustereo Mar 1996 - Aug 1997
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Promotions Manager, 2Day Fm, SydneyAustereo Feb 1995 - Mar 1996
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Promotions And Marketing Director, Fm104.7 And 2Ca, CanberraAustereo May 1994 - Feb 1995
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Assistant Promotions And Marketing Director, B105, BrisbaneAustereo Oct 1992 - May 1994
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Programming And Promotions Co-Ordinator, Hot 100, DarwinNorthern Territory Fm May 1991 - Oct 1992
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Radio Market Researcher, Sa Fm, AdelaideAustereo Nov 1988 - May 1991
Sam Thompson Skills
Sam Thompson Education Details
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Australian Institute Of Company DirectorsCompany Directors Course, November 2017 -
University Of South AustraliaBachelor Of Arts (Communications) -
Norwood High School
Frequently Asked Questions about Sam Thompson
What company does Sam Thompson work for?
Sam Thompson works for Sports Entertainnment Network (Formally Crocmedia)
What is Sam Thompson's role at the current company?
Sam Thompson's current role is National Radio Director at Sports Entertainnment Network Pty Ltd (formally Crocmedia).
What is Sam Thompson's email address?
Sam Thompson's email address is sa****@****ail.com
What schools did Sam Thompson attend?
Sam Thompson attended Australian Institute Of Company Directors, University Of South Australia, Norwood High School.
What skills is Sam Thompson known for?
Sam Thompson has skills like Radio, Marketing, Digital Media, Marketing Strategy, Broadcast, New Media, Radio Broadcasting, Leadership, Management, Digital Marketing, Television, Entertainment.
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