I partner with tech startups to develop data-driven revenue marketing strategies that encompass integrated campaigns, field events, account-based marketing, and community initiatives. My approach focuses on creating scalable, high-impact programs that drive growth and engagement.

Strategically led and executed multi-channel marketing initiatives, including integrated campaigns, brand activations, developer outreach, field events, and industry trade shows to drive business growth. Developed marketing strategies that enhanced brand visibility and customer engagement in competitive markets.

Designed and implemented a comprehensive global marketing strategy for webinars, branded events, and trade shows, aligning with overall business objectives to elevate Mux’s market presence. Achievements:- Spearheaded the company’s inaugural customer conference, setting a benchmark for future events.- Launched Mux's first webinar series, fostering increased engagement and lead generation.- Introduced a new trade show program, enhancing brand positioning and driving qualified leads.

Directed the strategy and execution of global event programs and North America field marketing initiatives, including account-based marketing (ABM) events. Collaborated cross-functionally with executives, sales, product, and finance to align marketing goals with overall business strategy. Achievements:- Established an ABM event framework, driving key account expansion and accelerating revenue growth.- Designed and executed a global roadshow series, exceeding revenue targets by 275%.- Led the successful execution of Contentful’s first customer conference, surpassing registration goals by 185%.

Developed and implemented a global event strategy for developer and field marketing, aligning with Salesforce’s overarching goals. Focused on high-impact trade shows, VIP experiences, and meetups to support business growth and customer acquisition. Achievements:- Introduced a post-event nurture campaign, optimizing lead conversion and engagement.- Launched new field marketing programs to support customer retention.- Established event performance metrics (KPIs) to measure success and refine future initiatives.

Crafted and executed a comprehensive field marketing strategy that enhanced Algolia's brand visibility and drove customer engagement through VIP events, global roadshows, and trade shows. Achievements:- Launched two new event series designed to accelerate deal cycles and deepen customer relationships.- Scaled the webinar program to support key product launches and integrated marketing campaigns.- Cultivated strong relationships with sales and customer success teams, ensuring seamless alignment across global offices.- Established global project management processes to optimize marketing operations across offices in San Francisco, Paris, London, NYC, and Atlanta.

Organized events and community initiatives including the DevGuild conference series, meetups,strategic meetings, and corporate briefings. Oversaw budget, vendor relations, logistics, event design and strategic planning for an average of 12 events per month. Achievements:- Grew annual DevGuild conference into a quarterly event with 200 attendees- Developed relationships with dozens of speakers and leaders from leading SaaS companies- Partnered on events to connect early-stage startups with VCs and other partners- Created metrics and monitoring systems to track event objectives and ROI- Designed attendee persona to better market community programs