Samkeerth Laalam Email & Phone Number

India

Hyderabad, Telangana, India

Bengaluru, Karnataka, India

Delhi, India

● Involved in strategizing & executing the marketing activities to drive growth of LiveMint subscriptions● Leading Customer lifecycle management for LiveMint, Conceptualizing and building relevant flows/Journeys by segmenting the user base appropriately to identify opportunities in user's lifecycle● Planning and execution of marketing campaigns through Web, In-app, Push, Web Push, Email activities through WebEngage and MoEngage.● Promoting the premium content on social media by… Show more ● Involved in strategizing & executing the marketing activities to drive growth of LiveMint subscriptions● Leading Customer lifecycle management for LiveMint, Conceptualizing and building relevant flows/Journeys by segmenting the user base appropriately to identify opportunities in user's lifecycle● Planning and execution of marketing campaigns through Web, In-app, Push, Web Push, Email activities through WebEngage and MoEngage.● Promoting the premium content on social media by executing FB ads and Instagram ads Show less

• Head of Students' council at Indian Institute of Foreign Trade• Represented the student bodies and students of IIFT to the Director of IIFT and carried out the Director’s directives and suggestions.

• Facilitated Certifications and Workshops on Marketing Mix & Brand Building • Organized the annual Marketing Summit at Vivaan, the International Business Summit of IIFT• Conceptualized, organized and executed various activities in the Marketing domain for the batch.

● Responsible for social media marketing of Health Shots. Devised and executed a social media growth strategy to increase the reach of Health Shots on social media platforms such as Twitter, Pinterest, Telegram and increase traffic on website. Achieved 745 new followers on Twitter, 427 followers on Telegram and 23K impressions on Pinterest.● Did an in-depth social media analysis using Twitter Analytics, Facebook Insights, Instagram insights, Pinterest Insights and Google Analytics and made… Show more ● Responsible for social media marketing of Health Shots. Devised and executed a social media growth strategy to increase the reach of Health Shots on social media platforms such as Twitter, Pinterest, Telegram and increase traffic on website. Achieved 745 new followers on Twitter, 427 followers on Telegram and 23K impressions on Pinterest.● Did an in-depth social media analysis using Twitter Analytics, Facebook Insights, Instagram insights, Pinterest Insights and Google Analytics and made weekly reports on user behavior which helped optimize the growth strategy ● Successfully executed the strategy and achieved 1 million page views for the month of June, 2020 for HealthShots website. Also reduced the bounce rate and increased the average session duration of the user Show less

Hyderabad Area, India

● Interacted with onshore client, gathered requirements and developed a web application that provides finance to the clients' customers to purchase products from specific merchants registered under the client● Managed the end to end process for change requests from client, Coordinated with all the stake holders, got approvals and made necessary changes to the client application as per requirements

Master Of Business Administration - Mba, International Business

Activities and Societies: Students' Council, Marketing Club, Basketball Team Major in Marketing, Minor in Strategy and International Trade

Bachelors In Technology, Computer Science And Engineering

Activities and Societies: Member of Students' Council

Intermediate, 91.9%

Maths, Physics and Chemistry

Ssc, 92.17%

Activities and Societies: Cricket Team, Athletic Team