Sam Kirwan Email & Phone Number

Austin, Texas, US

I develop go-to-market strategies for both mature and emerging markets, focusing primarily on the acquisition of SMBs. I liaise with internal and external stakeholders and vendors to ensure campaigns are developed, executed, and reported upon with a high degree of impact and cost efficiency. I also work with our product, web, and user experience teams to.

Austin, Texas, US

I lead the SMB Growth strategy to acquire, upsell, and retain SMB employers across Germany, France, Netherlands, Belgium, and Italy. I project manage the execution of core programmes across both offline and online media, working to meet core goals for my role – including the acquisition of new spending advertisers, optimisation of the user journey and.

Menlo Park, CA, US

• [12-month full-time contract / FTC] I was a project manager tasked with launching 2 key programmes across EMEA, a go-to-market strategist for regional execution of said programmes, and a content lead responsible for.
• Project Manager for 2 major B2B programmes (Boost with Facebook SMB education, and FB Small Business Grants worth $26 million)
• Go-to-market strategist for regional launch and delivery of programme elements
• Content coordinator tasked with sourcing and scaling customer-facing communications, training material, and multimedia content for SMBsKey Achievements at Facebook:
• Launched 2 major B2B programmes to SMBs across 14+ EMEA markets
• Key POC for programme delivery/market intelligence partners (Deloitte, Accenture)

Ballsbridge, Dublin 4, IE

• I developed and managed product launch campaigns and growth marketing activities across EMEA, APAC, and the US for Ding's Android and iOS mobile apps.Main areas:
• Leading the marketing communications strategy for the launch of 2 key products – the rebranded Ding app, and the addition of Gift Cards to the product lineup
• Developing, executing, and optimising regional go-to-market plans
• Collating and communicating key KPIs to stakeholders and senior management
• Onboarding and upskilling 2 new hiresKey Achievements at Ding:
• Increased monthly app acquisitions by 15% through hyperlocal regional campaigns

Hamburg, DE

• Hired to lead the launch of mytaxi in Ireland to Passengers, followed by subsequent product launches and PR-focused communications.Main areas:
• Responsible for all passenger communications, product launches, and user experience optimisation
• Go-to-market strategist for nationwide expansion to regional sectors
• Performance analysis and reporting to senior management on all key KPIs
• Recruitment and management of 1 new hireKey Achievements at Hailo / mytaxi Ireland:
• Planned and executed the launch of mytaxi in Ireland to Hailo’s 400K user base – achieved a 94% migration rate through targeted communication strategy, and several elements of my strategy were later adopted by the UK.

London, London, GB

[ Hailo merged with mytaxi – please see mytaxi description above for full details ]I managed Passenger App Marketing at Hailo. It's is a really energetic, modern company to work with, and a really fun, vibrant brand. I thoroughly enjoyed the opportunities and challenges that this role presented!

Dublin, IE

• Part of the creative department in Havas Dublin. Crafting compelling copy from creative briefing stage to concept generation and delivery for a range of well-known brands.Main areas:
• Active involvement in campaign ideation/generation, from brief to execution
• Copywriting for radio, print, out-of-home (OOH), and above- and below-the-line brand campaigns
• In-house guardian of Advertising Standards Authority of Ireland (ASAI) advertising standards guide and ensuring campaigns adhered theretoKey Achievements at Havas Dublin:
• I scripted Hyundai Tucson ads for RTÉ Radio 1’s Drivetime, contributing to its positioning as the top selling car of Q1 2016
• I wrote event collateral, OOH, and social media copy Southern Comfort’s Always Comfortable campaign which was awarded 2 APMC awards in 2016I worked with brands including KitKat, Lucozade, Ribena, Jacob's Biscuits.

Self employed, delivering in-house marketing training such as LinkedIn for business, Twitter for business, AdWords campaigns.Key Achievements at Awkward Social:I set up this business myself with help from industry mentors. I began by gathering a client base through networking and word-of-mouth, and ultimately went out on my own. While it ultimately folded.

Implementing, monitoring, and optimising both Content and Social Media Marketing campaigns in order to expand the community and drive website/app traffic for Crowdsight, an exciting new start-up in Dublin.

Blackrock, Dublin, IE

• Wine and Spirit Education Trust (WSET) Level 2 qualified.
• Part Time Staff Member of the Year, 2013/14.

Publishing press releases to both ElectronicsComponentsWorld.com and ElectronicsProductionWorld.com, and managing content published in the monthly magazine Electronics Industry Update, the layout for which I designed.

– Responsible for the sourcing and commissioning of related articles for the science and technology section of the paper.– Pioneered the idea of a science and technology section for DIT News, as the section was not present in the paper before my assignment to the role.

Diploma, Project Management

Postgraduate Diploma, Advertising And Digital Communications

Postgraduate Diploma, Digital Marketing

Bachelor'S Degree, Journalism & French (Dt553)

Bachelor'S Degree, Journalism And French

Leaving Certificate