• Aligned schedules and priorities of creative, advertising, outbound marketing, and product teams to ensure effective collaboration and timely delivery.• Facilitated regular meetings with CEO and CMO to synchronize tasks and align with quarterly and yearly initiatives and goals.• Assigned tasks to team leads based on established priorities derived from reports and marketing requirements.• Optimized and scaled high-performing channels by closely monitoring return on investment and directing spend accordingly.

• Designed diverse marketing materials, including web content, emails, social media posts, and B2B collateral, to enhance brand presence and drive engagement.• Developed and implemented comprehensive ecommerce funnels, integrating lead magnets and A/B testing strategies for effective visitor support and email collection.• Negotiated strategic partnerships with influencers, leveraging their unique content contributions to enhance brand visibility and reach.• Conducted collaborative influencer collaborations, identifying and leveraging relationship opportunities to amplify brand messaging and impact.