Sam Laney Email & Phone Number

Arlington, Virginia, United States

I lead multiplatform content marketing campaigns and oversee discoverability experiences across PBS Digital platforms. I'm responsible for growing digital audiences and driving discovery of PBS content by ensuring PBS-owned multiplatform campaigns follow best practices for organic findability.My role leads the General Audience Multiplatform Content Production team, responsible for content development and website production and the SEO team, responsible for fine-tuning digital experiences to rise to the top of search results, to put audiences first, and to provide unique and compelling experiences that drive streaming and audience engagement.

Arlington, Virginia, United States

Washington D.C. Metro Area

Washington D.C. Metro Area

Reviewed and previewed hundreds of major video game releases in reviews and previews between 400 and 1,300 words. I've also covered industry events such as the E3 Expo and PAX Prime, providing blogs, photos and feature articles.

Washington D.C. Metro Area

Curated and produced content for the Stars and Stripes Tablet Edition. I also planned and tested new content ideas for the app, and dabbled in web production and web layout redesigns for Stripes.com.

Washington D.C. Metro Area

Curated wire services (MCT, AP, Washington Post), scanning for military-centric news and planning editorial production for daily editions. Expanded duties included: • managing page flow for as many as a dozen copy editors and keeping copy desk ahead of rolling deadlines• continually gathered resources for advance projects, coordinating across theaters/ editorial departments for enterprise reporting packages

Washington D.C. Metro Area

Did copy editing and layout for print pages of the Stars and Stripes newspaper. Work included large enterprise/investigative packages, front pages, and a weekly technology section. I also worked in topics such as national/international news pages and occasional feature and opinion sections.Expanded duties/skill included:• editing wire and staff copy for Associated Press style and in-house Stripes' copy styles meeting rolling deadlines• Independently designed and completed multi-page, stand alone tabloid-insert projects for publication.• Earned high praise from management for strong sense of design, technical ability, ability to creatively conceptualize and execute alternative designs for major stories with speed and accuracy• quickly adapted to new Content Management Systems and helped train editorial staff worldwide for both initial roll-out and advanced use of new CMS and design tools.• contributed to much of the official redesign of the Stars and Stripes design style guide