- Led the UX/UI redesign for a Series A enterprise SaaS web application by collaborating with product managers and developers to assist aerospace, automotive, EV, energy, and pharmaceutical innovators and builders in adapting to agile manufacturing methodology.- Managed and contributed to the entire design lifecycle, including user research, wireframes, visual design, prototyping, usability testing, quality assurance testing, and documentation.- Established the new design system, enhancing outdated components to create a consistent UI that meets heuristic evaluation requirements and ensures user accessibility.- Constantly multitasked between projects, proactively aligning design updates with stakeholders to evaluate needs, streamline workflows, shift resources, and boost performance for optimal outcomes.

- Led UX design initiatives across a diverse product portfolio, including digital platforms, web applications, and marketing assets.- Drove user-centric innovation and 24 new product launches.- Spearheaded two major brand transformations, aligning user experiences with evolving brand identities and market positioning.- Successfully grew digital audiences, contributing to a 400% increase in Instagram followers through strategic UX and design enhancements.- Established a robust e-commerce platform, optimizing user journeys and contributing more than 35% of annual revenue.

- Collaborated with clients on projects such as designing and developing iOS/Android apps and enhanced e-commerce websites for optimal user experience and conversions.

- Worked with senior designers on user research, concept ideation, prototyping, and user validation for clients such as Logitech, Ultimate Ears, Adobe, Lightning E-Bike, and Zai.

- Responsible for product usability and compatibility for all North American clients.- Conducted usability tests and market research, delivering insights to Product Management and engineering teams.- Developed a reusable test case framework, streamlining tests by 70%, reducing errors by 80%, and enhancing bug-tracking efficiency.

Supervised and managed Return Merchandise Authorization and Technology Support department for McGlen Micro, a computer parts and peripheral internet retail company. Responsible for planning, training and oversight of customer service support for both direct retail and customer call centers. Helped resolve user challenges and vendor returns for over 20 different suppliers. Helped provide feedback and solutions to internal CIS department to implement company-wide best practices.