Sam Watson Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

As a Senior Research Manager on Maru/Matchbox's technology practice I work closely with clients to identify to grow their businesses, leveraging the most advanced research methodologies to do so. Maru/Matchbox is a global research agency specializing in the design, development and deployment of agile, community-based insight solutions and technology-accelerated research approaches that deliver fast and strategic business insights. Formerly the Research & Consulting division of Vision Critical, Matchbox consultants have a deep heritage in both strategic insights consulting, and disruptive insights technology. As a Vision Critical value-added partner, Matchbox brings a unique level of expertise in delivering Insight Communities, community management, and advanced research consulting services to its global client base across industries.

San Francisco Bay Area

Helped grow TNS's Innovation and Product Development practice area by designing and executing Innovation and New Product Development research allowing clients to better identify successful ideas, and optimize their growth potential. While managing large multi-national research projects across industries I was able to help clients grow their businesses and better design and deliver multiple research solutions. Helped team exceed revenue and profit targets on a consistent basis. Tasked with the following functions as Research Manager: • Pre-sale activities: Proposal writing, budget development, identifying complex business objectives and selecting the most appropriate research methodology and techniques. • Designing research plans for products in all stages of the Product Life Cycle.• Research execution; from data collection all the way through creation and delivery of the results to the end client.

As an analyst for Ipsos-Vantis I worked on various market research studies for industry leading companies. Our consulting produced actionable recommendations to help our clients grow their businesses. Experience gained managing the following research solutions: Modeling and Forecasting - Designing customized forecasting models show simulated "in-market" effects for new product development, or changes to existing products. Segmentation - Helping our clients to determine where to best focus their marketing. Concept Screeners- To assist our clients select "market ready" vs "non-market ready concepts" from a group of potential concepts. Our advanced research methodology along with our database of over 11,000 concepts helps ensure accurate recommendations. http://www.ipsos-nv.com/

• Team member on an international market-entry development program for Nokia’s mobile internet services brand (Ovi). Served on the multi-cultural, multi-lingual team that provided Nokia with recommendations for market-entry strategy for the Latin American market. • Country selection analysis. Provided marketing research tools for future phases of market development.• Marketing Plan Development. Extensive market and consumer research in the Latin American region was performed in order to develop country specific marketing and promotional strategies for Ovi.

• Marketing Research: The creation and deployment of various consumer surveys with the objective of getting an in-depth look into consumer behavior of specific target segments. • Product Management/Business Development: Met with various technology providers in the wireless music field in order to find suitable partners/suppliers for Kensington’s emerging Wireless Music line. In conjunction with the Business Development team was able to road map 3 new products for the Spring 07 product line.

Mba, Specialization: Product Marketing

Activities and Societies: American Marketing Association- member 2008, Project Management Institute - associate Product Manager Certificate

Bachelor'S Degree, Business Administration And Management, Spanish