Account Director
Current- Strategize and implement annual marketing plans and product launch campaigns using traditional media relations and social media initiatives.- Pitch newsworthy events/stories and secure local and national print, online and broadcast media coverage for client accounts.- Research and generate media lists customized to amplify key messages and activities for each client.- Build and maintain relationships with journalists, bloggers and influencers.- Pursue and coordinate media and influencer visits on-site at client properties and educate influencers with the proper messaging to best promote the client.- Curate press releases, media alerts and blogs.- Manage client social media accounts, create content and key messaging, and engage with followers for multiple client accounts.- Assist in planning, staffing and managing client events and activations, as well as invite media and TV to attend the local events.- Develop key messaging to maintain a positive reputation for clients and respond to crisis situations calmly and effectively.- Track and analyze results by creating monthly reports to communicate the marketing activity that took place over the course of the month.
