• In charge of Franchise Development in multi-states including West Coast, mid-western, and East Coast territories. Recently the UK market was added to currently assigned territories. • Manage and oversee the Franchise development teams to drive the team to achieve the given goals such as the number of leads and the number of the franchise agreement. • Lead the qualification and franchise awarding process including the final interview and granting communication. • Lead franchise sales marketing plan and execution – Lead Generation through direct and indirect marketing including regeneration of the leads.• Created and managed unit space identity guidelines and suite selecting criteria for the franchise system • Build a relationship with the local realtors for the aggressive development of the sites. • Expert-level knowledge and experience in the renewal and transfer of franchised units.• Developed training programs for new and existing franchisees: initial and ongoing programs.• Created the online qualification process for the away states such as online seminars, online interviews, and the combination of the online and offline qualification process. • Trained franchise sales/development force of overseas offices – Malaysia, Indonesia, India, Vietnam, and Korea.• Established National branding and sales marketing programs. Including SEO, SNS, and other online and offline.• In charge of educating franchise development and support teams (domestic and international) for effective market development and franchisee recruitment.• Managed franchised units in multi-states, over 100 franchisees: Sales and compliance.• Annual operation plan, budgeting, and evaluation of development and operational support teams.

• In Charge of Franchise Recruitment (Sales): New York, New Jersey, Virginia, Boston Metro, and Connecticut.• In Charge of franchise operation in multi-states including New York, New Jersey, Virginia, Maryland, Massachusetts, and Ontario, Canada.• Managing more than 80 franchisees including financial and operational analysis and training.

• Franchise sales in Northeastern territory. Lead generation, qualifying leads, Territory approval, location approval, and closing. Closed 40% of total company sales.• In charge of national and regional marketing and strategy planning.• Financial analysis and plan of Franchisor and each branch offices. • Created and executed short term and long-term promotion programs. • Oversee various corporate projects. • Oversee the business plan of each division and local supporting offices.

• In charge of Franchise Development Marketing Plan and Execution.• In charge of operations of franchise units in the State of NY, MA, CT, and ON Canada.• Franchise Training and Ongoing training.

EZ Franchise Service is a franchise broker and franchise development firm that was established by myself associating with other firms to serve entrepreneurs to find right franchise business for them, and also served prospective franchisors to develop the franchise concept and system. • Represented 14 business concepts and helped prospective franchisees and franchisor to find the right business partner.• Assisted and consulted several local businesses to franchise the business. From feasibility check to FDD contents.

Developed New franchised units and oversee operations of Franchisees. Also in charge of operating Franchising team.