Sam Seto
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Sam Seto Email & Phone Number

Business Development Manager, Digital Marketing Skills Canada at Canadian Marketing Association
Location: Calgary, Alberta, Canada 16 work roles 1 school
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Role
Business Development Manager, Digital Marketing Skills Canada
Location
Calgary, Alberta, Canada
Company size

Who is Sam Seto? Overview

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Sam Seto is listed as Business Development Manager, Digital Marketing Skills Canada at Canadian Marketing Association, a company with 141 employees, based in Calgary, Alberta, Canada. AeroLeads shows a matched LinkedIn profile for Sam Seto.

Sam Seto previously worked as Sales at The Sarjesa Group and Account Manager at Alberta Ballet Canada. Sam Seto holds Bachelor Of Commerce Co-Op from Dalhousie University.

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Canadian Marketing Association

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About Sam Seto

Sam Seto is a Business Development Manager, Digital Marketing Skills Canada at Canadian Marketing Association. Colleagues describe them as "Samantha acted as a mentor for the JDCC Debate team in 2012. Being the only team member with prior experience, she took a leadership role and coached and mentored us throughout the process. Having gotten to know Samantha over the past year, her passion, drive, and attention to detail is what sets her apart from others in the commerce program. Sam has been a great influence on my debate abilities and an overall pleasure to work with so far within the Dalhousie Commerce Society. She is… Show more"

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Canadian Marketing Association
Canadian Marketing Association
Business Development Manager, Digital Marketing Skills Canada
Canada
Website
Employees
141
AeroLeads page
16 roles

Sam Seto work experience

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Entrepreneur Development Officer

Calgary, Alberta, Canada

  • Fostered a more inclusive founder community, increasing female contestants in our major pitch competition by 400%
  • Coached 80+ students on Lean Startup methods, increasing their entrepreneurial learning and confidence
  • Helped develop and execute a new paid work-integrated learning program, resulting in a student satisfaction rating of 94%
Sep 2020 - Jul 2022

Director Of New Ventures

Calgary, Canada Area

  • Recruited 22% more startups founded by women in cohort 5
  • Recruited 34% more startups overall for cohort 5
  • Recruited the 6th cohort with nearly 50% founded or co-founded by women
  • Recruited 27% more startups for cohort 6
  • Consistently exceeded recruiting goals QoQ
  • Managed the day-to-day operations of the not-for-profit
Jan 2019 - Apr 2020

Business Development & Marketing

Calgary, Alberta, Canada

  • Gained Puma's Madison Avenue store as a client by reviving a steal lead
  • Was responsible for the top of the business development funnel, landing multiple meetings with large potential clients
  • Maintained the CRM, keeping the team updated on opportunities
  • Prepped co-founders for meetings with info packs about each prospect
  • Developed customized sales support materials showcasing the iMirror's capabilities
  • Was promoted to work at Nobal's sister company, The Accelerator
Jan 2018 - Jan 2019

Marketing Specialist

Calgary, Canada Area

  • Created strategies and managed PPC and social media campaigns
  • Led UX strategies and advised on website design
  • Provided in-depth reporting and data analytics
  • Conducted SEO audits
  • Achieved truly exceptional and sustainable click-through rates for PPC remarketing campaigns
  • Wrote diverse types of content for a variety of industries and purposes
Jul 2017 - Dec 2017

Search Specialist

Calgary, Alberta

  • Managed the PPC and SEM portfolio for the Canadian market and US agriculture division
  • Lowered cost-per-acquisition (CPA) for the largest Canadian PPC client by 43%
  • Stabilized the same client’s challenging Quebec CPAs, lowering the CPA by 84%
  • This was all accomplished while simultaneously improving the number of sales
  • Trained new team members in AdWords, conversion optimization, and copy writing
  • Provided strategic insight and tailored optimizations to meet each client's needs
May 2016 - Jul 2017

Event & Community Coordinator

Calgary, Alberta

  • Efficiently managed the logistics and planning of up to 36 food truck events at a time
  • Managed a team of 15+ volunteers from recruitment to task coordination
  • Developed an event tracking system that captured more useable data and streamlined client and truck communication
  • Assisted with logistics and communication for Food Truck Frenzies, drawing over 9000 visitors
  • Used excellent product knowledge to deliver amazing customer experiences
Feb 2015 - Aug 2015

Executive Coordinator (Contract)

Calgary, Alberta

  • Managed the CEO's calendar with accuracy and efficiency
  • Developed customized internal emergency response plans
  • Maintained health and safety programs
  • Scheduled travel arrangements, meetings, and logistics for special events
  • Moved team communication to a forum-based platform, minimizing internal emails
  • Simplified office filing system
Jun 2014 - Jan 2015

Research Assistant

Halifax, Nova Scotia

  • Conducted research to determine the feasibility of new research-based Masters programs in the Rowe School of Business
Aug 2013 - Dec 2013

Sales & Marketing Manager (Co-Op)

Halifax, Nova Scotia

  • Conducted cold calls, leading to more face-to-face meetings with prospective clients
  • Wrote marketing copy for new client-facing documents
  • Evaluated regional markets in order to focus marketing efforts
  • Developed new sales strategies, resulting in more service inquiries
  • Created new relationships with local businesses and developed a province-wide prospecting list
  • Researched and qualified hundreds of potential clients
May 2013 - Sep 2013

Business Development Student Intern (Co-Op)

Calgary, Alberta

  • Researched and wrote about different facilities and employees for procurement needs, large-scale bids, and requests for proposals
  • Managed special event projects under critical deadlines and under budget
  • Utilized InDesign to create documents for marketing and communication needs
  • Wrote and edited marketing copy featuring the department’s unique selling points
  • Coordinated invitations, marketing, and RSVPs for large events
Jun 2012 - Aug 2012

Junior Economic Development Officer (Co-Op)

Government Of Canada- Atlantic Canada Opportunities Agency

Halifax, Nova Scotia

  • Consulted 10 ACOA districts in Nova Scotia about their websites, advising on graphic design, web content, information, and usability
  • Researched, created, and delivered a presentation on the economic development of 10 ACOA districts, provided market and gap analysis, and forecasted opportunities
  • Created and managed multiple databases accurately and efficiently
  • Managed invoices, stakeholder communication, and financial documents
  • Demonstrated high-level proficiency in the Microsoft Suite, including: Office Access, Word, PowerPoint, Outlook, and Excel
Jan 2011 - Apr 2011
Team & coworkers

Colleagues at Canadian Marketing Association

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1 education record

Sam Seto education

FAQ

Frequently asked questions about Sam Seto

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What company does Sam Seto work for?

Sam Seto works for Canadian Marketing Association.

What is Sam Seto's role at Canadian Marketing Association?

Sam Seto is listed as Business Development Manager, Digital Marketing Skills Canada at Canadian Marketing Association.

Where is Sam Seto based?

Sam Seto is based in Calgary, Alberta, Canada while working with Canadian Marketing Association.

What companies has Sam Seto worked for?

Sam Seto has worked for Canadian Marketing Association, The Sarjesa Group, Alberta Ballet Canada, The Institute For Innovation And Entrepreneurship At Mount Royal University, and The Accelerator_.

Who are Sam Seto's colleagues at Canadian Marketing Association?

Sam Seto's colleagues at Canadian Marketing Association include Gursimran Kaur, Aiswarya Bindu Murali, Sara Clodman, Tim Bishop, and Sasha Zaprudska.

How can I contact Sam Seto?

You can use AeroLeads to view verified contact signals for Sam Seto at Canadian Marketing Association, including work email, phone, and LinkedIn data when available.

What schools did Sam Seto attend?

Sam Seto holds Bachelor Of Commerce Co-Op from Dalhousie University.

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