Sam Seto Email & Phone Number

Canada

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Alberta, Canada

Calgary, Alberta, Canada

• Fostered a more inclusive founder community, increasing female contestants in our major pitch competition by 400%• Coached 80+ students on Lean Startup methods, increasing their entrepreneurial learning and confidence• Helped develop and execute a new paid work-integrated learning program, resulting in a student satisfaction rating of 94%

Calgary, Canada Area

• Recruited 22% more startups founded by women in cohort 5• Recruited 34% more startups overall for cohort 5• Recruited the 6th cohort with nearly 50% founded or co-founded by women• Recruited 27% more startups for cohort 6• Consistently exceeded recruiting goals QoQ• Managed the day-to-day operations of the not-for-profit• Secured the biggest sponsor at the time, increasing the operating budget• Planned 50+ events with efficient execution and high attendee satisfaction

Calgary, Canada Area

Calgary, Alberta, Canada

• Gained Puma's Madison Avenue store as a client by reviving a steal lead• Was responsible for the top of the business development funnel, landing multiple meetings with large potential clients• Maintained the CRM, keeping the team updated on opportunities• Prepped co-founders for meetings with info packs about each prospect• Developed customized sales support materials showcasing the iMirror's capabilities• Was promoted to work at Nobal's sister company, The Accelerator

Calgary, Canada Area

• Created strategies and managed PPC and social media campaigns• Led UX strategies and advised on website design• Provided in-depth reporting and data analytics• Conducted SEO audits• Achieved truly exceptional and sustainable click-through rates for PPC remarketing campaigns• Wrote diverse types of content for a variety of industries and purposes• Collaborated on the research, writing, and delivery of marketing plans, SOQs, and target audience personas

Calgary, Alberta

• Managed the PPC and SEM portfolio for the Canadian market and US agriculture division• Lowered cost-per-acquisition (CPA) for the largest Canadian PPC client by 43% • Stabilized the same client’s challenging Quebec CPAs, lowering the CPA by 84% • This was all accomplished while simultaneously improving the number of sales• Trained new team members in AdWords, conversion optimization, and copy writing• Provided strategic insight and tailored optimizations to meet each client's needs• Wrote creative, on-brand ad copy for a wide variety of industries• Delivered thorough recommendations, reports, and deep analytics leading to improved results and faster growth• Performed detailed keyword and campaign targeting research• Constantly tested campaigns to bring the best results to clients

Calgary, Alberta

• Efficiently managed the logistics and planning of up to 36 food truck events at a time• Managed a team of 15+ volunteers from recruitment to task coordination• Developed an event tracking system that captured more useable data and streamlined client and truck communication• Assisted with logistics and communication for Food Truck Frenzies, drawing over 9000 visitors• Used excellent product knowledge to deliver amazing customer experiences

Calgary, Alberta

• Managed the CEO's calendar with accuracy and efficiency• Developed customized internal emergency response plans• Maintained health and safety programs• Scheduled travel arrangements, meetings, and logistics for special events• Moved team communication to a forum-based platform, minimizing internal emails• Simplified office filing system

Halifax, Nova Scotia

• Conducted research to determine the feasibility of new research-based Masters programs in the Rowe School of Business

Halifax, Nova Scotia

• Conducted cold calls, leading to more face-to-face meetings with prospective clients• Wrote marketing copy for new client-facing documents• Evaluated regional markets in order to focus marketing efforts• Developed new sales strategies, resulting in more service inquiries• Created new relationships with local businesses and developed a province-wide prospecting list• Researched and qualified hundreds of potential clients• Delivered tailored presentations to prospective clients and participated in trade shows• Created a marketing campaign that increased brand awareness among prospects

Calgary, Alberta

• Researched and wrote about different facilities and employees for procurement needs, large-scale bids, and requests for proposals• Managed special event projects under critical deadlines and under budget• Utilized InDesign to create documents for marketing and communication needs• Wrote and edited marketing copy featuring the department’s unique selling points• Coordinated invitations, marketing, and RSVPs for large events

Halifax, Nova Scotia

• Consulted 10 ACOA districts in Nova Scotia about their websites, advising on graphic design, web content, information, and usability• Researched, created, and delivered a presentation on the economic development of 10 ACOA districts, provided market and gap analysis, and forecasted opportunities• Created and managed multiple databases accurately and efficiently• Managed invoices, stakeholder communication, and financial documents• Demonstrated high-level proficiency in the Microsoft Suite, including: Office Access, Word, PowerPoint, Outlook, and Excel