Dave Sampson

Dave Sampson Email and Phone Number

Marketing Strategy | Growth Marketing | Product Marketing for B2C and B2B SaaS @ iVisa
Dave Sampson's Location
Seattle, Washington, United States, United States
About Dave Sampson

I'm an enthusiastic marketer with an extraordinary focus on why customers buy or, more importantly, why they don't buy. I lead teams to embrace the hardest, most intractable growth marketing challenges, dig deep to find critical customer adoption levers, and unlock revenue growth for fast-moving technology companies.I've spent my career helping companies overcome obstacles to customer adoption, wherever those obstacles may lie. I build brilliant marketing teams -- teams with the entrepreneurial instincts and drive to pinpoint the biggest obstacles, design and implement effective solutions to address them, and do whatever it takes to accelerate revenue and gross profit.Things I love: building high-performance teams | engineering growth | data-driven budgeting | qualitative & quantitative market research | opportunity analysis | formulating effective value propositions | product planning | market segmentation | pricing & monetization strategy | messaging & positioning | brand management | SEO | SEM / PPC | affiliate marketing | conversion rate optimization (CRO) | landing page optimization (LPO) | A/B & multivariate testing | product-led growth (PLG) | lead generation | customer retention.

Dave Sampson's Current Company Details
iVisa

Ivisa

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Marketing Strategy | Growth Marketing | Product Marketing for B2C and B2B SaaS
Dave Sampson Work Experience Details
  • Ivisa
    Chief Marketing Officer
    Ivisa 2023 - Present
    Remote First, Us
  • Birdeye
    Chief Marketing Officer
    Birdeye 2022 - 2023
    Palo Alto, California, Us
  • Hootsuite
    Vp, Growth
    Hootsuite 2019 - 2022
    Vancouver, Bc, Ca
  • Realnetworks
    Vp And Head Of Marketing
    Realnetworks 2016 - 2018
    Seattle, Wa, Us
    Drive marketing strategy and product marketing for company's B2B and consumer divisions, corporate communications, and go-to-market planning for key growth initiatives including RealMedia streaming media codecs, RealCV computer vision technology, RealTimes carrier applications, Kontxt mobile messaging platform, RealPlayer media software, and others.
  • Perion
    Vice President Of Marketing
    Perion 2014 - 2016
    New York, New York, Us
    Led marketing for Perion's consumer applications group in the U.S., including Smilebox and Violet brands. Ran strategy, brand, customer acquisition, conversion optimization, ecommerce, retention, partnerships.
  • All Star Directories
    Vp Product Management & Marketing
    All Star Directories 2010 - 2014
    Seattle, Wa, Us
    Hired and managed team of 20+ product and marketing professionals. Direct reports include managers for organic traffic acquisition, paid traffic acquisition, product management, product marketing, creative and content services.
  • Gmi
    Vice President Of Marketing
    Gmi 2009 - 2010
    Bellevue, Wa, Us
    Led a marketing organization of 10+ in North America, Europe and Asia, including customer acquisition (CPA / affiliate marketing, email marketing, SEM / PPC, display advertising, landing page optimization) and customer experience management (segmentation, engagement, retention & loyalty, CRM), for millions of market research respondents in over 30 countries.
  • Sampa
    Vp Marketing
    Sampa 2008 - 2009
    Us
    Responsible for go-to-market strategy, customer acquisition, SEO / SEM, branding, messaging and media relations for Sampa Corporation, a venture-backed social networking service connecting people with their closest friends & family. Drove increases in conversion, retention, and viral acquisition,
  • Mixmeister Technology, Llc
    Director, Marketing & Business Development
    Mixmeister Technology, Llc 2003 - 2007
    Led product management, product marketing, and business development for MixMeister Technology, a digital media software firm in Seattle. Drove the company to focus on the "first 5 minutes" user experience, resulting in substantially higher customer satisfaction and a 400% increase in sales. Expanded distribution by forging partnerships with leading publishers in Europe and North America. Negotiated and executed licensing agreements with technology/IP and digital content partners.
  • Netmanage
    Services Marketing Manager
    Netmanage 2000 - 2002
    Us
    Responsible for worldwide services revenue, including over $40M in consulting, implementation and support services for Fortune 1000 customers. Oversaw the reorganization of the company's technical services and supervised the re-launch of all service offerings under a single brand.

Dave Sampson Skills

Product Marketing Product Management Cross Functional Team Leadership Saas Go To Market Strategy Competitive Analysis Analytics Management Marketing Strategy Customer Research Conversion Optimization Monetization Agile Methodologies Start Ups Leadership Email Marketing Digital Marketing Seo

Dave Sampson Education Details

  • Uw Foster School Of Business
    Uw Foster School Of Business
    Technology Management
  • Marquette University
    Marquette University
    Social Philosophy

Frequently Asked Questions about Dave Sampson

What company does Dave Sampson work for?

Dave Sampson works for Ivisa

What is Dave Sampson's role at the current company?

Dave Sampson's current role is Marketing Strategy | Growth Marketing | Product Marketing for B2C and B2B SaaS.

What is Dave Sampson's email address?

Dave Sampson's email address is da****@****ail.com

What is Dave Sampson's direct phone number?

Dave Sampson's direct phone number is +142588*****

What schools did Dave Sampson attend?

Dave Sampson attended Uw Foster School Of Business, Marquette University.

What skills is Dave Sampson known for?

Dave Sampson has skills like Product Marketing, Product Management, Cross Functional Team Leadership, Saas, Go To Market Strategy, Competitive Analysis, Analytics, Management, Marketing Strategy, Customer Research, Conversion Optimization, Monetization.

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