With a robust history of leading creative teams at Indobytes LLC and Thoughtrains Design, my role as the Copy & Strategy Head at 361 Degrees blends strategic thinking with creative execution. My competencies in multitasking and crafting compelling brand narratives are informed by direct client engagement and mentoring junior creatives. At the core, I am dedicated to elevating brand presence through innovative strategies and effective communication. Our mission at 361 Degrees aligns with my expertise in advertising and commitment to creative excellence, ensuring that every project not only meets but exceeds expectations.
361 Degrees
View- Website:
- 361degreesdesign.com
- Employees:
- 14
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Copy & Strategy Head361 Degrees Aug 2024 - PresentKolkata, West Bengal, India
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Copy HeadThoughtrains Design Pvt Ltd Sep 2023 - May 2024Navi Mumbai, Maharashtra, India -
Creative Head CopyIndobytes Llc May 2021 - Jun 2023Hyderabad, Telangana, IndiaKey Responsibilities:• Directing the overall creative process from concept to completion in a client-facing environment, creating and presenting work while mentoring junior creative teams• Leading cross-functional creative teams consisting of designers and visualizers to develop concepts and execute creative projects across social, digital, and traditional media• Developing effective strategies for assigned projects within the creative department, which improved productivity and creative output.• Creating brand strategies and initial pitch offerings -
Creative Director CopyHelios Advisory Aug 2022 - Nov 2022Navi Mumbai, Maharashtra, IndiaKey Responsibilities:• Produced original, creative content for promotional advertisements and marketing materials.• Provided direction during the overall creative process from concept to completion in a client-facing environment, creating and presenting work.• Mentoring junior creative team members towards brainstorming creative ideas and strategies• Created high-impact strategies for assigned projects within the creative department, which enhanced productivity and creative output. -
Freelance Creative WriterEmpower Creative Consulting Feb 2022 - Apr 2022 -
Senior CopywriterJanrise Feb 2020 - Apr 2021Hyderabad, Telangana, IndiaKey Responsibilities:• Created original, creative content for promotional advertisements and marketing materials.• Collaborated with creative director and creative team in completing client projects from planning to on-time completion of quality deliverables.• Played instrumental role in creative planning and review sessions, working with a resourceful team to elevate the quality of content and designs• Proofread, edited, and evaluated final copy to verify content aligned with established guidelines -
Senior CopywriterBrandex Jul 2018 - Sep 2019Hyderabad, Telangana, IndiaKey Responsibilities:• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.• Collaborated with creative director and copywriting team in completing client projects from planning to on-time completion of quality deliverables.• Played instrumental role in creative planning and review sessions, working with a resourceful team to elevate the quality of content and designs.• Wrote social media outreach posts on both informational and promotional topics. -
Senior CopywriterGreen Fmc Advertising Dec 2016 - Apr 2018Hyderabad, Telangana, IndiaKey Responsibilities:• Created high-impact messaging for marketing media, contributing to increases in revenues and market share.• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.• Collaborated with creative director and copywriting team in completing client projects from planning to on-time completion of quality deliverables.• Produced original, creative content for promotional advertisements and marketing materials. -
Content Management SpecialistEbsco Information Services Jul 2014 - Nov 2015Hyderabad, Telangana, IndiaKey Responsibilities:• Strengthened content through proofreading and editing.• Conducted extensive research to provide factual statistics for articles, blogs, and landing pages.• Proofread, edited, and evaluated final copy to verify content aligned with established guidelines. -
Senior WriterVensoft Jan 2013 - Jul 2014Hyderabad, Telangana, IndiaKey Responsibilities:• Strategized content based on Google Analytics data, geographical targeting, and keyword planning.• Collaborated with a team of writers and content marketing strategists to create copy promoting clients' SEO, sales, and thought-leadership goals.• Wrote and edited high-quality content and visually impactful programs under deadline pressure with an exciting, captivating, and authentic approach.• Wrote advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services. -
Freelance WriterFreelance Apr 2009 - Dec 2013Worked as a Freelance Creative Writer/ Coordinator, from April 2009-Dec 2013 with Travel Trendz TV, Daira Centre of Art and Cultural, Hyderabad.Key Responsibilities:• Carried out day-day-day creative writing assignments accurately and efficiently.• Offered friendly and efficient service to customers, and handled challenging situations with ease.• Wrote effective advertisement copy for print and digital campaigns in coordination with the art director and designing team.• Coordinated for the nano series art show organised by Daira Centre of Arts & Culture
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CopywriterThe Madras Advertising Co Pvt Ltd Jan 2012 - May 2012Chennai, Tamil Nadu, India -
CopywriterVarna Advertising Mar 2009 - Aug 2010Hyderabad, Telangana, India
Samrat B. Education Details
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Screenplay Writing For Films & Webseries -
Film Direction
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Alliance Francaise HyderabadFrench Language And Literature -
English Language And Literature/Letters -
Screenwriting -
Screenwriting
Frequently Asked Questions about Samrat B.
What company does Samrat B. work for?
Samrat B. works for 361 Degrees
What is Samrat B.'s role at the current company?
Samrat B.'s current role is Copy & Strategy Head.
What schools did Samrat B. attend?
Samrat B. attended Film And Television Institute Of India, Pune, Film And Television Institute Of India, Pune, Coursera, Alliance Francaise Hyderabad, Coursera, Singhania University, Whistling Woods International, Whistling Woods International.
Who are Samrat B.'s colleagues?
Samrat B.'s colleagues are S Saria, Himadri Mazumdar, Bill Swensson, Meli Naseri, Sayantani Saha, Menna Khalil, Pritam Sarkar.
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