Strategise and plan for sales and resource allocation like incentives , manpower for enhancing bottom line of the organisation

I. Pricing:• Developing pricing strategies - both for Trade & Institutional business.• Identifying benchmark brand for product positioning at premium level in markets by geography• Strategic insights & Market intelligence on competitor price trends, Pricing level – retailer, wholesaler and consumer prices• NODT, NCR & contribution analysis, cost optimizationII. Channel Incentives:• Accountable for developing channel related schemes, incentives & payout• Playing the role of a catalyst between marketing and sales function in administering channel related schemes .• Discount optimization, • Percentage utilization of Schemes by Channel and necessary modification to suit the current market requirements. Reach & Extraction analysis• Introducing spurt / growth schemes as per market condition.• Channel network growth and development through New Dealer Addition schemes III. Arrivals and demand estimation• Demand estimation, demand-supply trends, arrival analysis, market wise projected growth & drivers• Brand wise market share movement in each geography, market mix, mode mix, product mix• Competition analysis and competition benchmarking for strengthening top & bottom line contributions• New capacity addition (planned and on-going) and capacity utilization• Benchmark for operational levers – warehouse network, incentives, schemes etc.• Assist the senior leadership team in strategic decision making and driving strategies based on micro level data analytics• Market segmentation, product strategy, market analysis for new projects and feasibility• Preparation of monthly highlights for top management encompassing sales, dispatch, player wise arrival, Pricing, NCR, contribution etc.• Preparation of various strategy related documents & presentationo Significant Accomplishments • Establishing brand wise discount structure. Dispatch incentivization• Revision of internal pricing methodology and differential pricing according to pattern of supply

A proactive and a strategist Professional Possessing over 8 years of proven Success in Marketing Institutional Sales, Business Development & Team Management.Ability in Implementing Strategies & Plans to develop new markets of product for Business Excellence.Maintaining Strong Relations with Dealers & Builders.; Product : Manufacturers of Cement.; Looking after all BTL activitiesResponsible for Retail Branding.Organising and planning of promotional activities in predefined focused areas.Planning and organizing Dealers' and Retailers' meet.Designing and rolling out of incentive schemesIdentifying prospective customers and planning activities around them.Planning and organizing Rural Activities like Rural Van Campaign.Planning & developing the rural networkDeveloping the retail network.Analysing the BEI trends and suggesting & implementing steps to have cutting edge over competitor.Monitoring of Retail & Wholesale price and taking corrective actions if any anomalies.Channel Restructuring through appointment of distributors and setting up dealer network.

• Fore casting Monthly/Annual Sales & Collection Targets and Monitoring on Weekly Basis.• Analyzing Latest Marketing Trends of Competitors and Providing Valuable inputs for fine tuning of sales & Mktg. Strategies.• Identifying Prospective Clients by Extensive Study of market trends, demand & supply analysis and mapping requirements adding to business growth.• Channel Restructuring through appointment of distributors and setting up dealer network.• Acting as a mentor for all the warehouses in West Bengal• Responsible for analyzing the market trends and projection of sales & collection figures.• Acted as nodal point between Sales & Logistics for uninterrupted flow of material.• Formulate and implement trade schemes and other promotional activities.• Motivating and guiding team members, ensuring business growth and achieving targeted figures.

Product : Manufacturers of Cement.

Product : Manufacturers of Cement.; Responsible for analyzing the market trends and projection of sales & collection figures.Preparation of Budget.Analyzing and studying the industrial arrivals.Maintaining all the MIS.Formulate and implement trade schemes and other promotional activities.Current Projects:-Working on Sub Dealer Linkage to Dealers and formulation of Schemes.

• Responsible for analyzing the market trends and projection of sales & collection figures.• Preparation of Budget.• Analyzing and studying the industrial arrivals.• Maintaining all the MIS.• Formulate and implement trade schemes and other promotional activities.