Spearheading the brand and marketing communication initiatives for two transformative projects of Walmart International, designed and implemented by Swasti, a part of the Catalyst Group, Bangalore. Walmart Vriddhi Program (https://walmartvriddhi.org/)MSME Centre powered by Walmart & Flipkart at Bengaluru - 2022-23The program has impacted over 55,000 MSMEs across India, with more than 10,000 of them being women entrepreneurs who received training and mentoring. Walmart Vriddhi Program strategically focused on equipping MSMEs to become e-commerce enabled and integrating them into the supply chains of Flipkart and other domestic e-retail companies.

Led marketing and communication for a diverse hospitality portfolio. This included two high-end luxury resorts, The Tamara Coorg and The Tamara Kodai, known for their theme-based experiences, premium business hotel O by Tamara in Trivandrum, and mid-segment Lilac Hotels located in Bangalore. My responsibilities also extended to leading the pre-launch marketing communication for the Ayurvedic wellness resort, Amal Tamara, located in Kerala.Successfully managed the brand strategy, planning, and execution of annual marketing plans across various channels by utilizing a mix of ATL, BTL, Digital, OOH, and VM strategies.https://www.thetamara.com/https://amaltamara.com/

Managed a set of Britannia biscuit brands, including Britannia Tiger, Milk Bikis, 50-50, NutriChoice, Marie Gold, and Britannia Corporate, Worked closely with the brand, creative, and strategic planning teams. Delved into the briefs, category and competition, gathered valuable consumer insights, and crafted compelling brand communications.

Led brand and communications for a diverse range of development projects, encompassing residential, commercial, and mixed-use ventures. Collaborated closely with the Managing Director, Head of Marketing and Communications, and Business Heads to develop and execute comprehensive marketing strategies and plans.As the designated SPOC for ATL/BTL agencies, managed all aspects of creative content, design, and printing of communication materials, which included branding units, press ads, internal newsletters, brochures, presentations, AVs, posters, POSM, outdoor displays, exhibition stalls, and digital collateral.

Managed the marketing and communication projects for Q-Shop, an FMCG cum Retail start-up, with over 800 retail stores across India.As a core member of Ranchi Rays franchise management in the Hockey India League, co-owned by MS Dhoni/ Rhiti Sports and Sahara India, I handled all facets of franchise operations including brand management, digital marketing, social media engagement, statutory contracts, team logistics, and team kitting throughout the 2015, 2016, and 2017 seasons.

Managed brand and markting communications for the FMCG cum Retail venture, Q Shop, NPD and Sports initiatives.

Brand lead on Nestle MAGGI (Noodles & Pasta), Beam Global (Teacher’s, Jim Beam, Laproaig & Sauza) and Eagle Boys Pizza.Managed the brand launch campaigns and packaging designs of MAGGI Hungrooo, Magical Masala, MAGGI Oats, and re-launch of MAGGI Veg Atta. Worked on one of MAGGI’s largest consumer promotion Har 2-Minute Mein Khushiyaan.Planned and executed brand, on and off premise communication of Teacher’s scotch whisky (Origin, Highland Cream, 50, Single Malt and 25YO), Jim Beam Bourbon, Sauza Tequila and Laphroaig. Managed the marketing campaigns of Teacher’s Achievement Awards, and brand launch campaigns of Teacher’s 25YO and Teacher's Single Malt.Planned and managed Eagle Boys Pizza's new store launch campaigns and local store marketing plans across Delhi NCR.

Managed brand and marketing communication of India’s largest jewellery brand Tanishq & Zoya by Titan.

Managed the marcom campaigns and visual merchandising requirements of over 130 retail showrooms, gold and studded categories of Titan's jewellery brand Tanishq.Between 2007 till 2010, managed over 30 new store launch campaigns across India, executed national and regional retail activations, festive and wedding campaigns, and LSM activities. Worked on 15+ new collection launch campaigns. Some of the popular ones includes Jodha Akbar, Saptama, Dwaita, Glam Gold I & II, Queen of Diamonds and the award winning Wedding campaign of 2010.

As a part of the Education vertical within Response, worked on the brand launch of NBT Education in 2006 and spearheaded the business development of the NBT Education and Education Times. Seconded to Response Integrated Initiatives vertical, and worked on The Times of India's digital replica - epaper.timesofindia.com in Delhi NCR. Managed client's Digital Marketing campaigns from planning to execution.