Senior Manager, Brand Content
CurrentIn my role as the Senior Manager of Brand Content at WebMD, I am responsible for discovering and assembling freelance writing and editorial talent relating to the production of branded material.I also manage the production of Brand Content projects starting with initial idea generation and draft creation all the way through final verification and publication. During this process, I assign writers and editors to creative projects based on the asset's skills and abilities and collaborate with other departments and department heads to ensure a smooth, orderly and efficient workflow.In support of this effort, I create and edit internal collateral for numerous branded tactics, including manuscript templates, based on ever-changing product and technical specifications. I also train writers and editors in the use and implementation of internal collateral for Brand Content projects.