Leading Product strategy and development for Flipp's data platform, AI capabilities, and product analytics.

General Manager for Flipp's Brand Platform, owning the P&L and leading teams across Product Management & External Partnerships.Our platform connects North America's leading consumer brands (Coca-Cola, Johnson & Johnson, McDonald's, Kraft-Heinz, Dyson, and more) with millions of shoppers as they are deciding what to buy. Our access to local product & price offers from every major retailer, combined with billions of pre-purchase signals from shoppers in shopping mode, give brands a unique opportunity to win shopper consideration every week.

- Led Brand Management across 5 brands comprising P&G Canada's largest category (>$500M annual retail sales). Overdelivered vs. targets for three consecutive years, creating >$60M value- Designed unique-to-Canada product & commercial innovation- Direct manager of three Sr. BMs & BMs; awarded Coach of the Year (2018), Dream Manager (2020) awards- Led Culture Team for P&G Canada Brand function- Designed and led creative commenting development sessions for junior brand builders

- Business leader of Fabric Care brands with >$250M annual sales- Budget manager for total Fabric Care category- Lead a team of multi-functionals to develop strategies and tactics to optimize key business drivers & drive product trial: distribution, pricing, shelving, merchandising, and communications- Led plans that delivered fiscal year sales +4 pts vs. target and household penetration growing for the first time in 5 years- Secured $4M in incremental media funding & unique-to-Canada production to stem share loss on liquid detergent portfolio- Organizational activities include co-leading P&G New Hire Network, leading Conference Sponsorship & Information Session portfolios for P&G Queen's Recruiting Team- Managed MBA summer intern who exceeded expectations and was made an offer of employment

- Business leader for Fabric Care brands with >$100M annual sales- Led a team of multi-functionals to develop strategies and tactics to optimize key business drivers and drive product trial: distribution, pricing, shelving, merchandising, and communications- Developed local launch plans for upstream innovation & commercial work- Actively managed multi-million dollar marketing activities budget- Led social pillar of P&G Incoming Network for new hires

- As an undergraduate honours thesis student, I conceptualized, designed, carried out, and defended an experimental human research project in the Department of Psychology- Compared Chinese and Caucasian Canadian participants on how members of the two cultures differ in inferring reality from appearance in the context of impression formation- Found significant differences between populations with my research design & received top marks from a panel of faculty