Tom Glover Email & Phone Number

Toronto, Ontario, Ca

Vancouver , British Columbia, Ca

- Lead team of 25+ across business analytics, BI, data engineering & ML- Responsible for Pricing strategy & optimization across multiple channels & 500k+ SKUs- Launched structured experimentation program across Pricing, Marketing, Merchandising & Operations- Lead GenAI pilot to accelerate insight delivery across multiple teams- Member of Senior Leadership Team (SLT)

Vancouver , British Columbia, Ca

- Scaled the Business Analytics team to support Marketing, Operations, Pricing, Merchandising & Digital- Developed & scaled promotional effectiveness measurement product across 500k+ SKUs- Automated SKU profitability process driving >$2M incremental bottom-line impact- Delivered 2x productivity gain by overhauling team's workflow management- Launched new vendor & customer segmentation models to drive efficiency for Cymax & Freight Club- Migrated UA to GA4 for 2 ecommerce websites

Toronto, Ontario, Ca

- Lead analytics strategy for AIR MILES coalition program (10M members)- Responsible for internal BI, analytics consulting, Rewards analytics, customer segmentation, marketing measurement & customer lifecycle management- Developed & scaled the corporate knowledge office utilizing 20+ years of loyalty insights- Responsible for AIR MILES external analytics GTM strategy, leading 25+ associates supporting top-tier Canadian clients across payment, grocery, fuel, hardware, Rx & liquor verticals + additional BD efforts- Co-lead data strategy to deepen AIR MILES 1st party data advantage - Spearheaded COVID-19 pandemic response through strategic program measurement and identifying shifts in customer behaviour.- Successfully implemented OKRs across team of 100+- Member of Senior Leadership Team (SLT)- Active mentor in the Women’s Leadership Initiative program

Toronto, Ontario, Ca

- Led team of 40+ client-facing analytics professionals in 3 offices across Canada- Responsible for analytics strategy and delivery for all external retail clients nationwide- Successfully implemented 30+ analytical playbooks company-wide, spanning segmentation, measurement & methodology- Developed corporate methodology for quantifying loyalty program ROI for participating Partners- Co-led transformation of AIR MILES analytics from on-premise to 100% cloud based platform- Implemented Kanban workflow management system (Leankit) with 100% team adoption in <3 months

Toronto, Ontario, Ca

- Regional head of analytics for Western Canada (15+ reports)- Lead analytics strategy for several top Canadian retail clients, including KPI setting, BI / reporting, customer segmentation, predictive modeling, marketing analysis & lifecycle management - Designed and implemented the ‘Analytics Service Menu’ for AIR MILES, standardizing 50+ analytical services for scalable delivery- Developed company best practice methodologies in marketing measurement, experimental design and evaluating customer loyalty / retention- Developed scalable promotional effectiveness methodology to quantify sales lift from on-shelf promotions- Lead the data & analytics harmonization of Sobeys National across AIR MILES (Safeway purchase)

Toronto, Ontario, Ca

- Analytics team lead for Shell / AIR MILES partnership- Implemented a best-in-class predictive customer lifecycle marketing program that generated >2% top-line revenue growth at a positive in-year ROI- Developed new customer share-of-wallet modeling methodology that was scaled company-wide- Implemented process improvements for quarterly revenue forecasting, customer loyalty measurement, dashboard reporting, data visualization and 1:1 targeted marketing- SME in regional office for measurement methodology and AIR MILES Reward Program data warehouse- President’s Circle Award recipient for project identifying & segmenting shopping missions across retail network of over 1,400 locations at the store, customer and transactional levels

Toronto, Ontario, Ca

- Focal data analyst supporting Shell and Boston Pizza AIR MILES relationships, monitoring customer loyalty trends, loyalty marketing performance and uncovering customer growth opportunities.- Led the definition and implementation of a revamped methodology for calculating program impact for AIR MILES Partners- Designed AIR MILES' measurement methodology for evaluating sustained, long-term impact of loyalty marketing initiatives to better capture true program ROI, driving a 2x investment in personalized marketing from a top Canadian retailer- Played a pivotal role in modelling, launching and measuring the AIR MILES Cash program- Nominated as SME to create custom training materials for national Analytics department in the areas of revenue forecasting, customer segmentation, market basket analysis and advanced measurement methodologies.

Commerce, Operations Management

Strategic Agility & Innovation

Data Analyst In Tableau (Career Track)