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Sam Sayers (Richards) Email & Phone Number

GSI Industry Lead: Comms and Energy EMEA at SAS
Location: Northampton, England, United Kingdom 13 work roles
1 work email found @sas.com LinkedIn matched
✓ Verified August 2026 3 data sources Profile completeness 86%

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Work email s****@sas.com
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Current company
SAS
Role
GSI Industry Lead: Comms and Energy EMEA
Location
Northampton, England, United Kingdom

Who is Sam Sayers (Richards)? Overview

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Quick answer

Sam Sayers (Richards) is listed as GSI Industry Lead: Comms and Energy EMEA at SAS, based in Northampton, England, United Kingdom. AeroLeads shows a work email signal at sas.com and a matched LinkedIn profile for Sam Sayers (Richards).

Sam Sayers (Richards) previously worked as Principal Alliances Manager Northern Europe at Sas and Principal Alliances Manager UK & Ireland at Sas.

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Email format at SAS

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*@sas.com
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Profile bio

About Sam Sayers (Richards)

I am an experienced and successful partner and sales leader with an extensive track record of developing and growing new partner channels, accelerating new partner growth and running successful sales territories. I have worked exclusively in the software industry for companies such as SAP, IBM & SAS for over 25 years, both in partner management and direct sales.My expertise includes building partner channels, partner management, software sales, and working with public sector organisations

Listed skills include Business Intelligence, Business Analytics, Higher Education, Software Sales, and 26 others.

Current workplace

Sam Sayers (Richards)'s current company

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SAS
Sas
GSI Industry Lead: Comms and Energy EMEA
Website
AeroLeads page
13 roles

Sam Sayers (Richards) work experience

A career timeline built from the work history available for this profile.

Gsi Industry Lead: Comms And Energy Emea

Sas

Northampton, Gb

Principal Alliances Manager Northern Europe

Sas

Cary, Nc, Us

Leading GSI partnerships within Financial Services across Northern Europe

Principal Alliances Manager Uk & Ireland

Sas

Cary, Nc, Us

Responsible for all partnerships within UK Financial Services clients

Jan 2023 - May 2024

Partner Manager, Northern Europe

Tysons Corner, Va, Us

Apr 2022 - Jan 2023

Full-Time Parenting

Career Break
Dec 2019 - Mar 2022

S/4 Hana Moves Leader: General Business, Uki

Sap

Walldorf, Bw, De

UK & Ireland program lead for moving all General Business SAP ERP on premise customers to S/4 HANA

Apr 2019 - Nov 2019

Head Of Partner Managed Cloud, Uk & Ireland

Sap

Walldorf, Bw, De

The Partner Managed Cloud programme enables partners and customers to offer value added services to their end clients using SAP software.As the market unit owner for this channel, I built a programme that encompasses a network of partner organisations and sales experts coupled with market leading software and created and grew a sustainable revenue stream for SAP and it's ecosystem.

Nov 2014 - Apr 2019

Partner Business Manager

Sap

Walldorf, Bw, De

Working with new and mature SAP VAR business partners to accelerate their time to success. These partners included major Systems Integrators and smaller niche companies. By capitalising on my direct sales knowledge and experience of running territories, we were able to identify the most appropriate and profitable routes to market, create an eco system to support these routes and offer market tested solutions to companies in need.New business wins via partners included a £2million contract with an NHS trust.Partners included Atos, Edenhouse (now an Accenture company) and Agility Works (now an EY company).

Apr 2012 - Nov 2014

Business Analytics And Technology Account Manager

Sap

Walldorf, Bw, De

As the sector lead for selling Business Analytics and Technology to SME non profit organisations (including Higher Education), I collaborated with SAP's VAR partners to provide our clients with timely, cost effect solutions to their analytics requirements.

Apr 2011 - Apr 2012

Strategic Account Executive

Boca Raton, Florida, Us

Working with 25 strategic clients to enable them to gain more value from their yearly investment whilst taking advantage of new technologies that Blackboard was introducing. This included coaching a well known London University through the decision to make a significant investment which enabled them to move their Virtual Learning Environment and associated applications to a Managed Service solution from Blackboard.

Dec 2010 - Apr 2011

Cross Brand Software Account Manager, Education Sector

Ibm

Armonk, New York, Ny, Us

As the representative for IBM's software portfolio into Higher and Further Education, I led a virtual team of 10 product specialists. Many of these specialists were new to selling software/ to IBM/ to working with HE & FE and part of my role was to coach and mentor them in addition to working with clients to identfy areas where the IBM portfolio could help them with their business.

Jan 2010 - Dec 2010

Account Manager For Cognos Software Into Higher Education & Health

Ibm

Armonk, New York, Ny, Us

Initially working for Cognos and then IBM following the acquisition of Cognos, I worked with Higher Education and Health customers, focusing on how Cognos business intelligence tools could improve their business. In addition, I managed the relationship for Bidetime, a Cognos reseller partner specialisng in the Health sector.

Sep 2006 - Jan 2010

Client Manager

Sas

Cary, Nc, Us

Starting in the inaugural TeleSales team in October 1999, I developed my knowledge and network within the software/statistics/analytics business at SAS working primarily with Public Sector customers. Throughout my 7 year tenure at SAS, I had many responsibilities over and above pure sales targets; In year 5, as Customer Relationship Manager in the Public Sector team I was responsible for working with every Public Sector customer to ensure they got full value out of their annual maintenance investment. I also worked with a specific set of existing clients to help them identify how additional SAS products could help their business and also with new clients. In addition I jointly ran SAS' University programme and provided ongoing account support for the rest of the Public Sector sales team

Oct 1999 - Sep 2006
Team & coworkers

Colleagues at SAS

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FAQ

Frequently asked questions about Sam Sayers (Richards)

Quick answers generated from the profile data available on this page.

What company does Sam Sayers (Richards) work for?

Sam Sayers (Richards) works for SAS.

What is Sam Sayers (Richards)'s role at SAS?

Sam Sayers (Richards) is listed as GSI Industry Lead: Comms and Energy EMEA at SAS.

What is Sam Sayers (Richards)'s email address?

AeroLeads has found 1 work email signal at @sas.com for Sam Sayers (Richards) at SAS.

Where is Sam Sayers (Richards) based?

Sam Sayers (Richards) is based in Northampton, England, United Kingdom while working with SAS.

What companies has Sam Sayers (Richards) worked for?

Sam Sayers (Richards) has worked for Sas, Microstrategy, Career Break, Sap, and Blackboard.

Who are Sam Sayers (Richards)'s colleagues at SAS?

Sam Sayers (Richards)'s colleagues at SAS include Jan Van Gestel, Abu Tamim Alotibi, Elena Fedorova, Ray Xie, and Aloysiusanton Nugroho.

How can I contact Sam Sayers (Richards)?

You can use AeroLeads to view verified contact signals for Sam Sayers (Richards) at SAS, including work email, phone, and LinkedIn data when available.

What skills is Sam Sayers (Richards) known for?

Sam Sayers (Richards) is listed with skills including Business Intelligence, Business Analytics, Higher Education, Software Sales, Information Management, Solution Selling, Enterprise Solutions, and Enterprise Software.

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