Sam Soh Email & Phone Number

Singapore

Singapore, Singapore

As the Director of Marketing, I lead the development and execution of high-impact strategies that drive substantial growth and enhance our brand presence within the financial sector. I oversee cross-functional teams, ensuring our marketing efforts are seamlessly aligned with broader business objectives. By leveraging OKRs, I set clear goals and rigorously track progress to achieve measurable success. I manage the delivery of targeted, audience-focused campaigns, consistently producing data-driven, tangible results. My strong emphasis on data-driven decision-making allows me to proactively identify and capitalise on emerging market trends, continually optimising our strategies to maximise ROI and boost customer lifetime value.In addition to my strategic responsibilities, I am deeply committed to mentoring and developing my team. I take a personalised approach to guiding team members in identifying their unique strengths and areas for improvement. By evaluating character traits such as creativity, problem-solving, and adaptability, I help them align their roles with their natural abilities. For instance, I recognised one team member's strong analytical skills and directed her towards data-driven marketing initiatives, where she could excel and significantly contribute to the team's success. This tailored approach not only enhances individual performance but also drives greater team cohesion and job satisfaction.I firmly believe that understanding an individual's character is key to unlocking their potential in the workplace. When one team member faced challenges in managing high-pressure situations, I helped her identify her strengths in long-term planning, recruitment, and strategic thinking. By refocusing her efforts on these areas, she was able to contribute more effectively and regain confidence in her role. This character-driven coaching not only improves personal performance but also fosters a culture of continuous development and growth within the team.

Singapore

I’m driven by a continuous pursuit to refine and enhance Growth Marketing through innovative and thoughtful strategies that not only boost brand visibility but also foster sustainable, long-term success. My approach is centred on discovering new and more efficient methods to achieve impactful results, blending data-driven insights with a deep understanding of human behaviour.In addition to my professional work, I am dedicated to helping individuals lead easier and happier lives through the principles of characterology and self-improvement. On my blog, I explore topics such as leadership, communication, and personal growth, offering clear and actionable guidance for personal development. I also run a section called The 'Chill' Mindset, where I simulate different thoughts and offer new perspectives on how to approach life's questions. This space encourages readers to navigate challenges with greater clarity and ease, empowering them to find balance and fulfilment in both personal and professional realms.

Singapore

Key achievement was a 31.2% increase in the number of keywords ranked on the Page 1 of Google over the course of 8 months, which is approx +12K Google Page 1 keywords.SingSaver is part of Hyphen Group, a leading fintech company in Greater Southeast Asia and reaching over 10 million consumers per month and working with more than 220 financial institutions across six markets including Hong Kong, Malaysia, the Philippines, Singapore, Taiwan, and Thailand.Founded in 2014 and dual-headquartered in Hong Kong and Singapore, Hyphen Group - formerly known as CompareAsiaGroup - is a portfolio of digital finance companies that empowers and connects people to a better financial future through innovative tools, personalised digital experiences and expert insights, and accelerates the digitisation of the financial industry. We build the future of personal finance through 3 pillars: Comparison and Membership (MoneyHero, CompareHero, MoneyMax, SingSaver, Money101, MoneyGuru and Seedly), as well as SaaS (eKos_connect).

Singapore, Singapore

Spearhead the company to generate online sales leads for the financial sector via SEO, SEM, Facebook and Instagram Ads. Stitching the collected data from Google Search Console, Google Analytics, Hotjar and Ahrefs, I help stakeholders understand how their web properties are doing, and provide a digital strategy for them to reach a larger audience.Core of my focus is to make sure all web properties are well established into it's respective markets, in aspects of branding, marketing and customer engagement.

Hone the skill of Public Speaking, with an average 'A' grade from both school and students' feedback.Lecturer for the subject of Digital Marketing. Covering topics on how to design and create a digital marketing strategy, as well as executing the plan in the right direction. "Prospective clients" such as individual attractions in RWS i.e. S.E.A Aquarium and Adventure Cove, as well as Singapore Zoo, Gardens by the Bay and Wiley & Sons were introduced, which was warmly welcomed by the students as they get a real situation "feel" of the subject.Students' learning outcomes include planning and executing digital marketing strategies in all aspects such as SEM, SEO, Social Media (Facebook, Instagram, Twitter), Affiliate Marketing, liaising with Guest Bloggers, Mobile Engagement and more.

Sam Soh is a SEO with proven rankings for keywords above 1 billion results, mainly targeting at aggressive markets such as the financial industry, high jewellery, retail, publishing and conferences. He firmly believes in Industry Dominance to succeed in whichever sector of business you are in.Formerly, he specialized in the Publishing and Exhibition industries, covering major clients such as Reed Business Information (FR, SG), Reed Exhibitions (SG, CN), Sphere Conferences (subsidiary of Singapore Press Holdings), Ten Alps Communications Asia, MP International (HK), New Media Investments, MPG Publishing (ID).About Right IntentionRight Intention provides professional consulting and execution services to marketers and business owners looking to expand their offerings through potential online opportunities.Unlike other agencies, we believe in a series of introducing and advising business owners about the possibilities of expanding their business through the Internet. By understanding the enormous efforts necessary to achieve this online revenue growth, both Right Intention and it's clients will establish mutual goals of expanding their businesses together as one.

Handling online portal sales target together with the team, and working with the IT team on test cases to improve the system.Search Engine Optimization for the marketing site www.rwsentosa.com. Got the website indexed for market competitive keyword "luxury hotel" in less than 2 months time.

Spearhead new development for our salespersons to explore and present to their client (e.g. develop a new website in a new perspective or industry and offer it to the markets).Accounted for traffic coming into our websites, where KPI is to bring in an additional 100,000 pageviews by the end of 6 months.Manage internal web team on projects, including operations flow, head count dedication, project scoping.Work with and advise sales on client project scoping, and come up with solutions for them to meet their KPI.

Major AccountabilitiesIdentify standards and provide regular reports to the Management of data collected from WebTrends, Google Analytics, In-house tracking systemsPartnering with colleagues from various Business Units on managing and improving quality of online sites (information and inventory) and data collectionMonitoring and reporting progress of existing and new online solutions projectsSupport the team in areas such as troubleshooting, system backup, archiving and disaster recoveryConducting training as and when necessary for better web copywritingLiaising with the publishers on the implementations of the DART Rich Media Motif Ad, such as peel-downs, video and expanding ads.

Search Engine Optimization (SEO) for all Reed Business Information Asia's websites, including keyword researching, landing page optimization, link building.Coordinate and supervise the planning, design and development of all Reed Business Information Asia's websites.Gathering feedback from the Business Units, understanding their needs and contribute to new ideas and functions that would be suitable for each site.Research and lead the launch of new features for the sites, such as RSS feeds advertisements.Support and coordinate with ad coordinators for text sponsorships, microsites, banners with DoubleClick DFP.Project leader, in charge of team and resource management, as well as project scheduling.Google Adsense analyzing & optimizing for keywords to obtain the highest CTR & CPM. (Adsense premium account)

Part of the RBGSS SEO Training Programme in Amsterdam. Responsible for webmastering, web designing with SEO and web publishing of 26 websites across countries worldwide such as Europe, China, Korea and Taiwan. Member of RBI Asia SEO team, working with the SEO / Web Development Manager. Reporting to the Director of Publishing Services.