• Approve and monitor the development and implementation of Companywide marketing, customer experience, sales and distribution strategy.
• Lead the processes of understanding customer expectations, attitudes, behaviours, intentions, and needs and perform customer segmentation.
• Oversee effective branding, customer communication, and customer experience insights research.
• Approve the development and review of pricing policy for newly customised and existing… Show more • Approve and monitor the development and implementation of Companywide marketing, customer experience, sales and distribution strategy.
• Lead the processes of understanding customer expectations, attitudes, behaviours, intentions, and needs and perform customer segmentation.
• Oversee effective branding, customer communication, and customer experience insights research.
• Approve the development and review of pricing policy for newly customised and existing products.
• Oversee the consistent and accurate application of pricing guidelines and policies and the management of the pricing appeals.
• Lead the development of relationship strategy including sales, retention, pricing strategies.
• Oversee the development of sales leads and strategy for entering new geographic areas.
• Lead the design of an overall distribution strategy for the Company.
• Liaison with different stakeholders to ensure networks are built, sales campaigns are prospected and run and new opportunities are developed accordingly.
• Lead the development of collaborative working relationships within the organization in pursuit of the company’s overall business goals.
• Oversee the proper management of alliances and partners within integrated logistics channel.
• Manage function dedicated capabilities on marketing, sales, logistics and customer relationship for enterprise-wide practice standardization and knowledge sharing.
• Monitor strategic performance of the function. Show less

Duties & responsibilities-Develop,implement & share the management & the team about the sales strategies,policies & procedures for the growth & sustainability of the business.-Develop RTM for an effective distribution & excellent customer services-Design & establish distribution territories,delivery schedules & resource allocations with budgets-Set KPIs including sales targets by territory & monitoring & evaluation periodically-Manage the overall airtime business aligning… Show more Duties & responsibilities-Develop,implement & share the management & the team about the sales strategies,policies & procedures for the growth & sustainability of the business.-Develop RTM for an effective distribution & excellent customer services-Design & establish distribution territories,delivery schedules & resource allocations with budgets-Set KPIs including sales targets by territory & monitoring & evaluation periodically-Manage the overall airtime business aligning with Ethio-telecom on a regular basis-Establish & maintain relationships with key accounts & various institutions for bulk purchases & electronic transactions-Manage sales activities on major accounts & institutions to negotiate sales price & discounts in consultations with the General manager & the marketing department.-Propose various strategies for market share & revenue growth to the management team & follow up its execution.Achievements-Designed & implemented a road map for the company-Established & implemented a distribution & manpower structure -Placed an airtime distribution centers & manpower at various regional towns including Addis Ababa.-Revenue growth has been recorded from ETB 20m in April 2019 to the current ETB 150m. Show less

• Develop & implement effective sales & distribution strategies of the sales & distribution unit• Lead Addis & Regional sales team members to achieve sales targets• Perform research and identify new potential customers and new market opportunities• Introduces other source of revenue enhancement mechanisms to achieve planned revenue targets.• Develops and implements commercial strategies according to company goals and objectives aiming to accelerate growth.• Monitor and… Show more • Develop & implement effective sales & distribution strategies of the sales & distribution unit• Lead Addis & Regional sales team members to achieve sales targets• Perform research and identify new potential customers and new market opportunities• Introduces other source of revenue enhancement mechanisms to achieve planned revenue targets.• Develops and implements commercial strategies according to company goals and objectives aiming to accelerate growth.• Monitor and analyze performance metrics and suggest improvements• For direct reports, recognize exceptional performance, provide rewards and incentives; also, address under-performance and deliver consequences or penalties.• Prepare & present periodic performance reports & action plans to immediate supervisor.Achievements• Recruited & placed more than 100 sales & admin team with the establishment of 12 regional distribution centres across Ethiopia. • Managed to recruit & activate 4500 outlets for Direct Sales delivery & 120 Sub-distributors & whole sellers in 3 month time.• Managed to generate a monthly revenue growth from Airtime sales of 30million birr at the start in August 2017 to Birr 260million in Jan 2019. • Managed to train & develop 1000 youths & deployed 400 youths in distribution of Voucher cards organized under Medium & Small Enterprise of Addis Ababa administrative region.• Developed & implemented Policies, Standard Operating procedures/SOPs/ regarding purchases, Sales to customers, Purchases from suppliers & inventory controlling, credit facilities, etc…for the Unit. Show less

Key Responsibilities -Manage sales operations & overseeing the sales staff in the assigned territories-Prepare Annual sales plan of the division & develop strategies based on company’s overall goals.-Set & share annual/quarterly/monthly/weekly/daily sales plan of the territory by area sales mangers & get full commitment.-Full engagement with Mega Distributors starting from business plan development to implementation in the assigned territory-Such as periodical shipment plan… Show more Key Responsibilities -Manage sales operations & overseeing the sales staff in the assigned territories-Prepare Annual sales plan of the division & develop strategies based on company’s overall goals.-Set & share annual/quarterly/monthly/weekly/daily sales plan of the territory by area sales mangers & get full commitment.-Full engagement with Mega Distributors starting from business plan development to implementation in the assigned territory-Such as periodical shipment plan, depletion & marketing plans. -Analysis of pricing/discount & financial impact both to the company & the mega distributors.- Take the lead in finding & appointing sub distributors/fat dealers & create partnership agreement between Mega distributors & sub distributors.-develop existing customers & consumers through various promotional activities (both ATL & BTL) & create new ones both on-trade & off trade channels.-Monitoring & evaluation of the logistics, warehousing & distribution(LWD) of mega distributors & sub distributors & take corrective actions on regular basis i.e distribution trucks availability/condition, stock availability & condition, product availability & customer service.-Motivate the sales team of both the distributors & company sales force through various incentive schemes, training & coaching.• Achievements-During the period Average sales Vs target grew by 10% & 25% versus last year.-Market share growth from 12% to 21% & contributes for country’s overall growth of 19% from 5% it used to be.-New outlet penetrations in Upcountry & Addis (On trade & Off trade)-Success on new product introduction & penetration in short period of time.(Malta Guinness)to both traditional & non-traditional outlets. Show less

Major Duties & Responsibilities-Formulating & managing budgets such as sales,revenue, COEs.-Analyzing accounting & financial data periodically-Hiring employees at various levels of positions-Engaging with various vendors of electronics products both domestically & abroad- Research & identify growth opportunities.-Engaged in in whole sale distribution of electronics products for retailers in Addis Ababa.Achievements-Sales value grew from ETB 18m in… Show more Major Duties & Responsibilities-Formulating & managing budgets such as sales,revenue, COEs.-Analyzing accounting & financial data periodically-Hiring employees at various levels of positions-Engaging with various vendors of electronics products both domestically & abroad- Research & identify growth opportunities.-Engaged in in whole sale distribution of electronics products for retailers in Addis Ababa.Achievements-Sales value grew from ETB 18m in 2010 to ETB 45m per year in 2012. Show less

Key Responsibilities-Overseeing the sales & marketing operations of the region.-Set KPI’s for performance growth & execution excellence to ensure Region’s position to lead in market share & bring profitable volume growth.-Take the lead in the preparation of annual sales & marketing budget, revenue budget of the region, annual expenditures & expected profitability of the same.-Maintain & expand the outlet/customer base of the region through new outlet creation & penetration… Show more Key Responsibilities-Overseeing the sales & marketing operations of the region.-Set KPI’s for performance growth & execution excellence to ensure Region’s position to lead in market share & bring profitable volume growth.-Take the lead in the preparation of annual sales & marketing budget, revenue budget of the region, annual expenditures & expected profitability of the same.-Maintain & expand the outlet/customer base of the region through new outlet creation & penetration to new territories.-Propose & implement RTM structure for effective & efficient distribution. -Open & close depots; appoint agents in different parts of the region as per the RTM proposal.-Tracking the competitors’ activity to review our positions in the competitive edge.>Achievements-During the period Sales target on average beaten by 15% from budget & 31% vs prior year-Market share of coke grew from 47% to 55%. >Awards-Touring Dubai in 2007 G.C -Invited at China Olympic in year 2008 G.C Show less

Major Duties & Responsibilities-Manage overall sales operations of the assigned territories to achieve sales & revenue target-Coach & motivate sales team on a regular basis & provide directions-Conduct employee performance evaluation based on the KPI set & provide feedback on a regular basis for strong & improvement areas.-Contact potential customers & identify new business opportunities for growth.-Follow up competitors activities & reactions in the market -Build… Show more Major Duties & Responsibilities-Manage overall sales operations of the assigned territories to achieve sales & revenue target-Coach & motivate sales team on a regular basis & provide directions-Conduct employee performance evaluation based on the KPI set & provide feedback on a regular basis for strong & improvement areas.-Contact potential customers & identify new business opportunities for growth.-Follow up competitors activities & reactions in the market -Build strong relationships with retail & whole sale customers for mutual business growth-Propose & execute marketing activities to increase sales & penetrate in the market-Regular discussions with horizontal & vertical team members to implement new techniques to increase market share & profit-Identify skill gaps & conduct trainings & coaching to sales team in collaboration with Human resources of the company-Assist in employee promotion,recruitment,retention & any corrective action activities Achievements Show less

Major Duties & responsibilities-Set Kpis for each depot staff & follow up accordingly -Monitor & evaluate three depots performance in terms of sales volume,profitability & people management-Train,coach & motivate the sales force regularly to meet business goals-Conduct Every dealer surveys & rerouting on a regular basis mobilizing team for an effective & efficient distribution of coca cola products-Manage the the logistics,warehousing & distribution effectiveness &… Show more Major Duties & responsibilities-Set Kpis for each depot staff & follow up accordingly -Monitor & evaluate three depots performance in terms of sales volume,profitability & people management-Train,coach & motivate the sales force regularly to meet business goals-Conduct Every dealer surveys & rerouting on a regular basis mobilizing team for an effective & efficient distribution of coca cola products-Manage the the logistics,warehousing & distribution effectiveness & efficiency of each depot.-Handle customer complaints regarding services,quality,pricing & visibility issues.-take the lead in the execution of marketing plans in the region.Achievements & rewards-Established one new depot.-Ensured 80% penetration & more than 90% availability of Coca Cola products in the region-Appointment of 10 new 3rd party agents to distribute Coca Cola productsRewards & recognition-Trophy awarded for being best sales performer of the year 2001 Show less

Key Responsibilities-Conduct Every Dealer Survey/Outlet Census-Establish Route to Market -Conduct regular surveys on In -trade market opportunities & report for decisions.-Route ride with Sales drivers & coached on plan calls.-Execute marketing activities such as POS placements, merchandising coolers & warm displays.• Achievements-All active & potential outlets to sell Coca Cola products have been registered with necessary data.-Resources allocations… Show more Key Responsibilities-Conduct Every Dealer Survey/Outlet Census-Establish Route to Market -Conduct regular surveys on In -trade market opportunities & report for decisions.-Route ride with Sales drivers & coached on plan calls.-Execute marketing activities such as POS placements, merchandising coolers & warm displays.• Achievements-All active & potential outlets to sell Coca Cola products have been registered with necessary data.-Resources allocations conducted as per the route to market structure.-Penetration & availability secured & volume growth recorded.-More product demand created through impulse purchase due to regular warm display & merchandising. Show less