Samson Birhanu
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Samson Birhanu Email & Phone Number

Sales & Distribution Manager at FMCGs at Ahadu PLC
Location: Ethiopia, Ethiopia, Ethiopia 8 work roles 7 schools
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Current company
Ahadu PLC
Role
Sales & Distribution Manager at FMCGs
Location
Ethiopia, Ethiopia, Ethiopia

Who is Samson Birhanu? Overview

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Quick answer

Samson Birhanu is listed as Sales & Distribution Manager at FMCGs at Ahadu PLC, based in Ethiopia, Ethiopia, Ethiopia. AeroLeads shows a matched LinkedIn profile for Samson Birhanu.

Samson Birhanu previously worked as Corporate Sales Manager at Ahadu Plc and Sales & Distribution Manager at Kifiya Financial Technology. Samson Birhanu holds Operationalizing Mobile Money from Digital Frontiers Institute.

Profile bio

About Samson Birhanu

A total of 14 years experience in an FMCG companies especially in beverage products manufacturing companies such as Coca Cola & Meta Abo brewery/Diageo from market developer to a senior regional sales Manager position at Sales,distribution & marketing functions.Apart from beverage companies,I have about 6 years work experience in the sales & distribution of airtime & telecom products using various traditional & non traditional channels & digital payments systems.I have a good track record in securing a profitable volume growth.ensuring an effective & efficient distribution system,planning & executing trade & marketing activities,developing & motivating manpower for better results & retention,formulating budgets & managing cost of operating expenses,playing key roles in the establishment of policies,procedures & processes of sales & distribution unit,introducing an innovative way of workings through technology & design an effective & efficient organizational structures.Trained & coached both domestically & abroad with international market exposure with respect to RTM & customer service.

Listed skills include Microsoft Office, Leadership, Powerpoint, Public Speaking, and 2 others.

Current workplace

Samson Birhanu's current company

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Ahadu PLC
Ahadu Plc
Sales & Distribution Manager at FMCGs
8 roles

Samson Birhanu work experience

A career timeline built from the work history available for this profile.

Corporate Sales Manager

Current
Ahadu Plc

Addis Ababa, Ethiopia

-Develop & implement sales strategies,policies & procedures for the growth & sustainability of the business-Develop RTM to acquire & retain customers for our product-Design territories,schedules, & allocate responsibilities among the sales team-Set KPIs including sales targets by territory & evaluate periodically-Manage the overall airtime aligning with.

Apr 2019 - Present

Sales & Distribution Manager

Kifiya Financial Technology

Addis Ababa, Ethiopia

  • Develop & implement effective sales & distribution strategies of the sales & distribution unit
  • Lead Addis Ababa & regional sales team to achieve KPIs including sales targets
  • Conduct periodical researches & identify new potential customers & new market opportunities
  • Introduce other sources of revenue generation activities in collaboration with other units in the company
  • Manage the retention of Sub distributors & agents by designing and implementing diversified strategies and mechanisms
  • Ensure that the service levels being delivered by third parties are properly monitored and managed.
Jan 2017 - Feb 2019

Division Sales Manager

Meta Abo Brewery Share Company Sc/Diageo

North, South East & Addis Ababa, Ethiopia

  • KEY DUTIES AND ACHIEVEMENTS-Manage sales operations & overseeing the sales staff in the assigned territories-Prepare Annual sales plan of the division & develop strategies based on company’s overall goals.-Set & share.
  • Achievements & contributions at Meta/Diageo-During the period Average sales Vs target grew by 10% & 25% versus last year.-Market share growth from 12% to 21% & contributes for country’s overall growth of 19% from 5% it.
Mar 2012 - Dec 2014

General Manager

Lafto Electronics

Addis Ababa, Ethiopia

Nov 2010 - Feb 2012

Regional Sales And Marketing Manager

East Africa Bottling S.C/Coca Cola

South & Central Region, Ethiopia

-Overseeing the sales & marketing operations of the region under my charge i.e setting regular sales target by District sales managers, follow up on daily basis, take corrective actions, coach & motivate the sales force for the overall performance growth.-Set KPI’s for performance growth & execution excellence to ensure Region’s position to lead in market.

Apr 2007 - Oct 2010

District Sales Manager

East Africa Bottling S.C Coca Cola

South & North Regions Of Ethiopia

-Manage overall sales operations in my district to achieve sales & revenue Targets.Supervise sales team members on daily basis and provide guidance whenever needed.Identify skill gaps and conduct training & coaching to sales team in collaboration with HRWork with team to implement new sales techniques to increase market share & profits.Assist in employee.

Apr 2003 - Mar 2007

Area Sales Manager For Depots & Agents

East Africa Bottling S.C/Coca Cola

Eastern Ethiopia-Dire Dawa

Set KPIs for each depot staff & follow accordingly. Also set sales targets for each agent in the territory; Credit collection management.-Overseeing each depot performance in terms of Sales Volume, profitability & people management.-Motivate the sales force through rewarding & recognition. -& develop people through training & Coaching-Conduct regular every.

Apr 2000 - Mar 2003

Market Developer

East Africa Bottling S.C/Coca Cola

East Region, Dire Dawa, Ethipia

-Conduct Every Dealer Survey/Outlet Census-Establish Route to Market -Conduct regular surveys on In -trade market opportunities & report for decisions.-Route ride with Sales drivers & coached on plan calls.-Execute marketing activities such as POS placements, merchandising coolers & warm displays. Achievements & Contributions-All active & potential.

Aug 1999 - Mar 2000
7 education records

Samson Birhanu education

Operationalizing Mobile Money

Modules include Getting to go /no go decision for Mobile Money(MM);What are the organisations infrastructure elements for MM i need to put.

Education record

South Africa,Johansberg

Training Modules Include Market Development Strategy,RTM Strategy,D&Op planning,Equipment Strategy,Customer & consumer service.

Visioning & Team Building Work Shop

Management Institute,Debrezeit,Ethiopia

Training On Finance For Non Finance Managers

Management Institute,Debrezeit,Ethiopia

Impart Team Training

Nairobi Kenya

Courses/Modules Includes:-Basics Of Coca Cola System,A First Look at Selling Coca-Cola,Making The Order,Profit Story,Route Sales.

Bachelor Of Arts - Ba, Economics

Activities and Societies: 1. Teaching Services on Vacations

FAQ

Frequently asked questions about Samson Birhanu

Quick answers generated from the profile data available on this page.

What company does Samson Birhanu work for?

Samson Birhanu works for Ahadu PLC.

What is Samson Birhanu's role at Ahadu PLC?

Samson Birhanu is listed as Sales & Distribution Manager at FMCGs at Ahadu PLC.

Where is Samson Birhanu based?

Samson Birhanu is based in Ethiopia, Ethiopia, Ethiopia while working with Ahadu PLC.

What companies has Samson Birhanu worked for?

Samson Birhanu has worked for Ahadu Plc, Kifiya Financial Technology, Meta Abo Brewery Share Company Sc/Diageo, Lafto Electronics, and East Africa Bottling S.C/Coca Cola.

How can I contact Samson Birhanu?

You can use AeroLeads to view verified contact signals for Samson Birhanu at Ahadu PLC, including work email, phone, and LinkedIn data when available.

What schools did Samson Birhanu attend?

Samson Birhanu holds Operationalizing Mobile Money from Digital Frontiers Institute.

What skills is Samson Birhanu known for?

Samson Birhanu is listed with skills including Microsoft Office, Leadership, Powerpoint, Public Speaking, Marketing, and Microsoft Excel.

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