Samson Roy Email & Phone Number

Toronto, On, Ca

Directed a vertical for Hindustan Unilever Limited (HUL), orchestrating overall strategy, planning, client servicing, and execution for high-value accounts with monthly spends exceeding $5 million USD. Specialized in App, Display, Search, Video, and Social campaigns, particularly for businesses driven by app and online-first products. Demonstrated a consistent track record in delivering impactful results through comprehensive digital marketing strategies.

Dubai, United Arab Emirates

Dubai, United Arab Emirates

I started off working as a digital marketing manager for Emeritus, but because of my hard work and consistently good performance, I was able to work my way up to the position of product manager. As the product manager, it is my responsibility to oversee the company's annual budget, which ranges between $23mn to $25mn, and to supervise marketing operations for the APAC and India Region. I am responsible for catapulting the account management for multiple universities and institutions, including NUS University, SMU University, IIM Calcutta, IIM Jammu, IIM Kozhikode, IIT Delhi, IIT Bombay, and SPJIMR. Throughout I manage the process of planning, carrying out, and improving a variety of advertising campaigns and initiatives. I am responsible for supervising the performance of all paid search campaigns across a variety of search and display marketing engines, including Google, Yahoo, and Bing. I supervise the marketing budgets for search engines, social media, email, and other digital channels while steering the implementation of monthly and quarterly goals to increase user base. I am responsible for formulating the strategy for the execution of the campaign, ensuring that it aligned with the aims and objectives of the business. Additionally, I oversee the optimization of channels and campaigns through the management of cost and performance. I was in charge of managing the cost of traffic and acquisition, which included landing page and funnel optimization, whilst collaborating with the revenue and product teams in order to boost relevance and conversion rates.I am in charge of facilitating the product design conversation by providing pertinent market research reports and conducting keyword research.

I was in charge of leading the planning and implementation of various digital strategies through multiple sources, including search engine marketing (SEM), social media (Social), affiliate marketing (Affiliate Marketing), influencer marketing (Influencer Marketing), and programmatic advertising in order to meet required KPIs. I was also in charge of the planning, execution, optimization, and reporting processes for a variety of clients, such as Zee5, Licious, Oyo Life, Disney Hotstar, Rainbow Hospital, and Singapore Tourism. I developed an awareness of the trends in internet advertising as well as retail and competitive markets.As a manager, one of my responsibilities was to oversee the process of locating, evaluating, putting into action, and developing new prospects, vendors, and technology. I served as a liaison between the organisation and its external and internal partners to increase value. I gathered the data and performed an analysis on it so that I could identify trends and share insights for maintaining a strong ROI. I devised and continued to execute a testing strategy in order to achieve the highest possible return on investment and volume of traffic.

At Mirum Agency (WPP Group Company), As a Senior Executive - Media Planner I was responsible for supervising the end-to-end planning of the media plan and strategy by understanding the requirements of the client. In order to communicate with the target demographic, I crafted a comprehensive strategy that made use of a variety of different channels and sources.I was in charge of multiple accounts, including those for the Times of India, ITM, Yamaha, Ford, Tata Housing, Sterlite Power, MKU, and SOS Children's Villages of India, among others. I was responsible for the administration of the design and implementation of paid campaigns across a variety of advertising platforms, including Google Ads, Facebook, Instagram, LinkedIn, Twitter, Taboola, and Times Columbia. Took responsibility for the planning and execution of campaigns involving a variety of influencers. I built relationships with customers in order to manage briefings and reports, as well as vendors such as publishers, emailers, and influencers in order to obtain pricing and ideas.

During my time working at Netbiz as an AD Operation Executive (Google, Facebook), I was responsible for facilitating campaign adjustments, coordinating these changes with other members of the team, and regularly conducting keyword research. Account management was something I took care of for Marathon Realty, Kanakia Group, and Wadhwa Group. I was in charge of supervising projects and putting together reports to be handed in to management. During the process of developing strategies to maintain stable conversion rates, I conducted tests to determine which landing sites and Google AdWords would yield the greatest quality scores. I was also in charge of designing, developing, and executing pay-per-click (PPC) ads across many networks, in addition to directing search, display, and video advertising campaigns.

Master Of Business Administration - Mba

Bachelor'S Of Management Studies