Responsible for growing the Switzerland watch brand in the USA online via paid social, retention and performance PR.• Responsible for building and managing Facebook ad campaigns in the USA by creatively ideating creatives and launching• Built and managed email and sms marketing program within Klaviyo by developing flows and campaigns to capture• Produce weekly analysis, insights and visibility on performance and present to the owner on a weekly basis• In addition to marketing efforts, I was responsible for operations related duties like fulfillment monitoring, customer service, and financial reporting.

* Manage day-to-day operation and optimization of direct-response marketing program across paid social, search, retargeting, affiliate, and influencer marketing* Own growth marketing by developing and scaling channels quickly and efficiently to drive acquisition* Guide digital product initiatives by setting a clear roadmap and executing in a customer centric way* Optimize channel growth as customers are acquired and LTVs become clear* Produce analysis, insights and visibility on performance * Build various overarching models that ensure we’re running a tight business (LTV and attribution)

Developed retail products from conception to product launch. * Sourced manufacturing partners* Developed product renderings with industrial designers* Managed supply chain to distribute products to end usersSales/Account Management* Coordinated/facilitated sales 
with B2B retailers* Negotiated friendly terms 
 
* Managed relationshipFinance/Management* Developed KPI's to achieve operational efficiencies. * Managed key unit economics

Service* Provided support for clients by learning about and satisfying their needs.* Made cold calls or reaching out to prospects.* Followed up with prospects several times throughout the sales cycle to ensure needs are being met.* Presented and demonstrating the value of products and services to prospective buyers.Strategy* Compiled and analyzed data to find trends.* Developed sales strategies and setting quotas.* Stayed current on company offerings and industry trends.Relationship* Maintained a database of contact information.* Built long-lasting, mutually beneficial relationships with external contacts and internal departments to create a better customer experience.* Handled complaints and negotiations.