Sam Stringer-Hye Email & Phone Number

New York, United States

• Directed the creation of a digital customization platform for Samsung's luxury appliances, optimizinguser interaction and driving sales by leveraging a user-focused design strategy.• Pioneered the development of design system components for CVS’s e-commerce overhaul,enhancing the online shopping experience and ensuring cohesive brand representation across digitalchannels.• Led the design and art direction for a collaborative pitch between Best Buy and Samsung… Show more • Directed the creation of a digital customization platform for Samsung's luxury appliances, optimizinguser interaction and driving sales by leveraging a user-focused design strategy.• Pioneered the development of design system components for CVS’s e-commerce overhaul,enhancing the online shopping experience and ensuring cohesive brand representation across digitalchannels.• Led the design and art direction for a collaborative pitch between Best Buy and Samsung, crafting a3D virtual shopping experience that elevated customer engagement and deepened productcomprehension.• Developed and introduced a comprehensive design system for Frontier’s app, ensuring seamlessvisual consistency and enhancing user experience through development and organization of adesign library including typography, iconography, color schemes, and components.• Crafted a new CRM email template for Samsung, elevating message consistency and boosting userengagement through iterative design based on A/B testing and adherence to brand guidelines.• Established and guided a designer craft group within the organization, mentoring junior designersand improving team communication and professional growth through regular workshops.• Contributed strategic design direction for the cross-category launch of new Samsung applianceproducts, including CRM, page layouts, online ads, and POP designs, significantly boosting sales andvisibility. Show less

Greater New York City Area

• Developed prototypes for a product comparison quiz, enhancing the user experience pre-launchthrough iterative design and extensive user testing.• Redesigned Samsung’s website, modernizing the user experience through updated layouts,components, and typography, while ensuring alignment with brand standards.• Developed motion design systems for Samsung's smart home marketing, boosting user engagementand understanding through targeted motion design strategies.•… Show more • Developed prototypes for a product comparison quiz, enhancing the user experience pre-launchthrough iterative design and extensive user testing.• Redesigned Samsung’s website, modernizing the user experience through updated layouts,components, and typography, while ensuring alignment with brand standards.• Developed motion design systems for Samsung's smart home marketing, boosting user engagementand understanding through targeted motion design strategies.• Created and animated an interaction system for Barclays' app redesign, simplifying the userexperience and securing client approval through effective prototyping. Show less

New York, United States

• Innovated motion interactions for a voice-activated e-commerce platform, enhancing userengagement through responsive and dynamic design elements.• Engineered motion systems for a fast-food drive-through, streamlining the ordering process andimproving user experience by optimizing clarity and speed.• Art Directed and designed a motion graphics intro for a high-profile TV show, establishing itsdistinctive visual identity.• Developed a motion system prototype… Show more • Innovated motion interactions for a voice-activated e-commerce platform, enhancing userengagement through responsive and dynamic design elements.• Engineered motion systems for a fast-food drive-through, streamlining the ordering process andimproving user experience by optimizing clarity and speed.• Art Directed and designed a motion graphics intro for a high-profile TV show, establishing itsdistinctive visual identity.• Developed a motion system prototype for a Google editorial, enhancing user interaction throughiterative design and user feedback integration.• Led the creation of motion design assets and branding for social-first video content, strengtheningdigital brand presence for major media companies. Show less

New York, Ny

• Spearheaded the design and launch of Mashable’s first Snapchat Discover platform, expandingbrand reach and engaging new social media audiences.• Implemented cross-platform design systems, reinforcing Mashable’s brand identity and boostingaudience engagement.• Led a creative team in developing innovative design solutions, fostering collaboration and upholdinghigh standards of creativity and quality.• Created brand identities for video and social media… Show more • Spearheaded the design and launch of Mashable’s first Snapchat Discover platform, expandingbrand reach and engaging new social media audiences.• Implemented cross-platform design systems, reinforcing Mashable’s brand identity and boostingaudience engagement.• Led a creative team in developing innovative design solutions, fostering collaboration and upholdinghigh standards of creativity and quality.• Created brand identities for video and social media, solidifying Mashable’s digital presence andmarket position. Show less

New York, Ny

• Established a cohesive design system for NowThis News, enhancing brand consistency and visualappeal across social platforms.• Introduced motion graphics templates, streamlining production and maintaining high content quality.• Redesigned motion graphics, modernizing the brand’s visual aesthetic and aligning with evolvingstandards.