Associate Design Director
Current- Directed the creation of a digital customization platform for Samsung's luxury appliances, optimizinguser interaction and driving sales by leveraging a user-focused design strategy.
- Pioneered the development of design system components for CVS’s e-commerce overhaul,enhancing the online shopping experience and ensuring cohesive brand representation across digitalchannels.
- Led the design and art direction for a collaborative pitch between Best Buy and Samsung… Show more
- Led the design and art direction for a collaborative pitch between Best Buy and Samsung, crafting a3D virtual shopping experience that elevated customer engagement and deepened productcomprehension.
- Developed and introduced a comprehensive design system for Frontier’s app, ensuring seamlessvisual consistency and enhancing user experience through development and organization of adesign library including typography.
- Crafted a new CRM email template for Samsung, elevating message consistency and boosting userengagement through iterative design based on A/B testing and adherence to brand guidelines.