As a Board Member for Climbing QTs, my key responsibilities include social media management and content marketing, with an aim to raise awareness of Climbing QTs in Australia and recruit new members.In 2023, our Instagram (our primary social media platform) has grown rapidly, and through mostly organic content marketing with a focus on saveable and shareable educational content, reducing pain points experienced by our existing members, and leveraging key partnerships to execute new accessibility initiatives. We've seen a 28.1% increase in reach and 14.1% increase in engagement - breaking the 5,000 followers mark (soon to be 6,000 in 2024) and surpassing 1,000 paid members.

As brand manager for Australia's No.1 Probiotic Brand, my key responsibilities include brand strategy, campaign and portfolio management, in addition to acting as brand lead for our omni-channel, and digital and social media teams:- In 2021, I supported 4 new product launches (inclusive of campaign management), contributing to an increase in our household penetration YOY. I also led our cross-functional content teams in establishing new ways of working and key deliverables that drove a 27% increase in average monthly website sessions and an increase of average engagement on Instagram from 2 - 5.3% within the first three months.- In 2022-23, I led the content optimization of our B2B omni-channel, resulting in a 52% increase in LMS module completions and 28% increase in sales generated from our B2B eDM channel

My key responsibilities included supporting brand strategies, coordinating integrated marketing campaigns and evaluating brand activations.2019-2020: Coordinated digital Masterbrand campaign with OMD AU Ltd in collaboration with Real Estate Australia (Lifestyle) and Mouth of Mums (MoM). Created written content and briefed brand creative to support social and digital activity. Over-delivered 5.2m in impressions across native, social and display content up to +179% against benchmarks. Drove penetration of brand via MoM review platform with 66% of reviewers indicating conversion to the brand post-campaign.2020: Coordinated nationalization of key distribution partnership via delivery of staff training and supporting materials, including creation of marketing collateral suite and customer service guidelines

My key responsibilities included planning, executing and evaluating brand events, supporting agency management and coordinating localised social media content.2018: Within a year, I decreased the overall events budget by 6%, outperformed the event sales budget by 13% and increased our brand database by 3,000 engaged leads.

Customer Service, Stock Taking, Risk Management