Currently steering the helm as Head of Performance & Product at Mindshare India (Part of GroupM, which is a U.S. based media investment group of the multinational Holding company WPP plc.), the world's foremost media agency, I am credited with managing the performance mandate for our clients and collaborating with teams in industry-defining products such as DCO, CDP, Creative Analytics in building D2C brands. My role sees me seamlessly transitioning from the drawing board of ideation to defining products, securing stakeholder buy-in, and orchestrating successful market launches. My efforts have metamorphosed initial concepts into multi-crore revenue-generating assets, a testament to my acumen in melding technology and business strategies to foster unprecedented growth.In my current position, I excel at orchestrating collaborations with a diverse range of stakeholders to deliver business outcomes for our clients. Notably, my expertise in MarTech and AdTech consulting has been instrumental in crafting products, creative content analysis and optimization.

Sam Thomas is instrumental in the digital success of OMD in India across four offices (Delhi, Mumbai, Bangalore & Chennai). OMD is part of the Omnicom Media Group that specializes in Behavioural Marketing, Media Planning & Buying, Search Marketing, Social Media Marketing, Content Marketing and Digital Analytics.

Heading Resolution Media India (Mumbai, Delhi, Bangalore & Chennai) offices. Resolution Media is part of Annalect at Omnicom Media Group and is the global digital performance marketing brand that helps clients capitalise on market opportunities to drive more revenue. Resolution Media specialises in Behavioural Marketing, Search Marketing, Social Media Marketing, Mobile Marketing and Digital Analytics.

Working on brand accounts to ensure MoM online traffic growth, increase brand awareness, tap opportunities to increase ROI for brands. Strategic & product planning for brands to constantly increase reach, time‐on‐site and page views; metrics that reflect Penetration, Engagement & RelevancyUsing Search Engine Optimization (SEO) and Affiliate programs to create referral traffic for brandsActivating Partnerships, Promotional initiatives to ensure freshness in Content and to deliver greater end‐user value & build recurrent involvementManage departmental P&L.

A search & social media marketing firm pursuing in delivering continuous growth for its customers through the proprietary ‘Surround & Intent Marketing’ methodology.

Key Responsibilities  Prepare SEO Proposals Initiate & Strategize SEO, SMM Project Plan Laying SEO Process Train SEO team members Setting up KPI’s for the team Establishing effort estimation for team Interacting with clients Participate in employee engagement programs Participate in employee grievanceCross Functional Activities Part of the core management team. Part of the ideating team to plan and execute marketing activities. Training Indian in-house cross-functional teams on SEO process. Been to UK to deliver SEO Training to the Sales & Comm’s team. Visited ad:tech London 2009 as part of an exhibitor team for Logicserve Supporting the web development team. Recruitment

A production and consulting company that specializes in creating memorable content for the healthy living and community service markets.

Strategize & implement digital marketing campaigns for brands using Search Engine Optimization, Pay Per Click, Social Media Marketing and Online Reputation Management services to a wide strata of clients across the globe.

Worked as a Tech Support Executive for a US based technical process. Job involves catering to client requirements in establishing DSL services for the End User.