Sam Thuo Email & Phone Number

Nairobi, Kenya

African Collective is a subscribers-only global news publication and network focused on Africans and people of African descent worldwide.- Craft and implement multi-channel online marketing strategies to engage and convert a subscriber base comprising of global SMEs, professionals, influencers, and content creators.- Create a suite of marketing collateral, encompassing a range of digital assets for brand promotion and conversion optimization.- Manage a dedicated marketing team, ensuring the delivery of high-quality promotional campaigns and consistent brand messaging.

Nairobi, Kenya

MDF is a training and consultancy firm with over 40 years' experience providing world-class management training, management advisory, monitoring & evaluation, and project implementation services globally.- Increased global management courses enrollments by 20% in the African market through targeted marketing strategies.- Contributed to the company's digital transformation by overseeing the request for proposal (RFP) process and implementation of the global website redesign.- Enhanced brand consistency by updating customer touchpoints and established a robust online presence through the creation and management of social media platforms.- Launched and managed social media channels, growing the follower base exponentially and strengthening the brand's digital footprint.

Nairobi, Kenya

Lintons Beauty World is Kenya's leading retailer and distributor of beauty products in skincare, colour cosmetics, and fragrances, marketing top-end beauty brands through a retail chain of high-end stores.- Established a robust marketing infrastructure, successfully recruiting a team to drive business initiatives, and crafted innovative strategies encompassing partnerships, sponsorships, and consumer engagement.- Enhanced the brand's digital presence and increased website traffic by 30%.- Surpassed sales objectives by 15%, demonstrating resilience and strategic marketing acumen in a challenging economic climate.

Nairobi

Smart Media Creations is an advertising and marketing agency whose goal is to bring into the Kenyan market hand-sanitizing billboards. These are highly engaging, place-based media kiosks tactically placed in high traffic venues such as malls, supermarkets, and other thoughtfully selected channels.- Established the company's brand identity, enhancing market presence and recognition.- Drove brand awareness initiatives that resulted in a substantial sales pipeline.- Formed strategic alliances with retail entities, advertising agencies, and influential media figures on both local and global scales.

Nairobi, Kenya

JCDecaux South Africa is the Pan-African leader in Out-of-Home advertising with a footprint in over 15 countries across Sub-Saharan Africa.- Formulated and executed outdoor advertising strategies for leading global brands (P&G, Unilever, Nestle, and Visa), ensuring cohesive campaign deployment across Sub-Saharan markets.- Analyzed campaign performance metrics, delivering insights that informed optimizations for future advertising initiatives.

Nairobi

Spearheaded marketing strategies for diverse clients, managed public relations, and led brand messaging initiatives to enhance brand visibility and drive business growth. Key highlights:- Developed and executed multi-channel media campaign for Stanbic Bank that resulted in a surge in brand awareness and recognition, and a multi-million financing deal. - Developed the media plan and handled media placement for the Stanbic Bank ad campaign.- Handled rebranding of DHL in Kenya, including organizing customer events to launch the new brand identity, as well as the revamping of all customer touchpoints.- Developed website content for NAS Airport Services and Heritage Insurance Company that significantly improved brand visibility and lead-generation activities. - Produced 10-day roadshow in East Africa for global educational services firm Navitas, organizing roadshow logistics including budgeting and admin oversight. The event resulted in a multi-million ROI in new student enrollments.- Led a team of 20 professionals in organizing the 2010 Festival of African Fashion & Arts (FAFA). The international catwalk event and gala dinner, held at the Nairobi National Park, attracted 30 top African fashion designers, 1000+ high-profile guests, and raised funds for a local charity.

Nairobi

Ogilvy is a global advertising and marketing agency renowned for its 360-degree brand stewardship philosophy.- Managed client, vendor and team relationships in a demanding agency environment. Planned campaigns, and successfully developed business accounts creatively and financially while playing a positive role in the agency's new business programme.- Led cross-functional team driving brand management and communications for top-name brands including Emirates Airline, Unilever, UDV Kenya, Haco Tiger Brands, and Kimberley Clarke.- Delivered exceptional leadership and cross-functional coordination, completing a repackaging initiative for Unilever’s leading food additive Royco on an accelerated launch schedule.

Nairobi

DHL is the global leader in logistics with a presence in more than 220 countries worldwide. With its HQ in Germany today, the company is recognised as the pioneer of the global air express industry.- Developed and executed annual marketing and communications strategies and plans, overseeing a multi-million marketing budget.- Drove annual revenue growth that consistently outperformed the industry benchmark.- Planned and executed integrated, multi-channel print, radio, TV, outdoor, and direct marketing campaigns that accelerated sales growth and profitability.- Conducted four key annual market research studies, using the quantitative findings to drive company-wide service innovations that contributed to the bottom-line.- Planned and handled all logistics for 15+ annual company and client events, including vendor coordination, menu and venue planning, and signage.- Hired and directed activities of advertising agencies and other essential external vendors. - Provided marketing services support to business units in six East African countries.