Samantha Troup Email & Phone Number

Meet Samantha, a skilled product marketing manager with over 10 years of experience in go-to-market planning and execution, content creation, lead generation, and user retention. She has spent the past 2 years at Amazon as a non-technical product manager, developing a new SaaS tool to automate large-scale advertising campaigns at the enterprise level with increased customization capabilities, as well as automating budget allocation across multiple campaigns, and providing fast-look measurement analysis across for the United States, Canada, and Mexico. Before that Samantha has spent her time in digital marketing with a focus on tech-based product marketing. Samantha has a track record of successfully creating and deploying integrated marketing campaigns for B2B & B2C non-tangibles - including SaaS products, investment management, and employment opportunities - in FinTech, MarTech, and Enterprise Businesses. She has stood up, integrated, and optimized marketing automation tools to scale bottom-line impact. She has also spearheaded customer journey orchestration projects, including critical customer retention campaigns, new lead generation pipelines, and user training to increase adoption/acceptance. She has also led large-scale event marketing and coordination. Samantha is a confident, high-energy, and fast-thinking problem solver with an impressive track record of delivering creative, high-impact initiatives that drive sustainable revenue and brand growth.ENTJ | 7w8 | Strategic, Activator, Input, Individualization, Woo