- Launched and operated a successful e-commerce store on Shopify- Aggressively deployed ad campaign leading to over 200 products sold and over $2000 in revenue in 3 months- Assembled all essential graphics and website design- Directed product sourcing, inventory management, and customer service- Documented financial metrics to keep track of profits and losses

- Constructed a dataset in a self-crafted Qualtrics survey to extract Gen Z purchasing insights into how specific influencer qualities impact the purchasing decisions of Gen Z.- Established secondary data set to showcase Gen Z purchase intention- Performed paired t-tests, ANOVA, and regression analysis using Analysis ToolPak to assess and establish significant statistical correlations between various characteristics and consumer purchase intentions.- Developed a marketing portfolio in Canva to clearly communicate results and findings

- Created and managed all social media platforms resulting in increased engagement and brand awareness (TikTok, Instagram, Facebook, Linkedin)- Essential team member in the rebranding process, dedicated to improving user experience and brand image- Spearheaded media production for advertisements by capturing high-quality videos and photos- Conducted annual competitive analysis on competitor pricing, engagement, and offerings

- Guided student procurement to advance technical learning for current and future students- Repaired and maintained technology stack- Kicked off seminar series to educate students on drone technology and simulators