#2 in Customer Satisfaction and #16 in new member acquisition raw number amongst 180 stores while being the smallest store in the region, and bottom 5 smallest stores nationally.Developed and implemented multi-department training log to track progress of new and current employees against shifting industry norms and assortments. Most recent example is the reduction of PFAS in waterproofing and the necessary language to convey with different consumer demographics.Developed and taught in REI Footwear Academy which reduced training time and increased retention amongst employees. Resulted in 30% increase in footwear sales and has also enabled greater membership yield; increasing and anchoring storewide conversion efforts.Local Buyer: Managed 5 accounts maintaining a consistent 45%margin across 4 turbulent years. We leveraged our business success and brought awareness, profit, and consistency to truly local artists. Outlining a pathway for further impact across the REI network. Of my 5 accounts 3 have gone on to be further represented in regional and national stores.Built customized KPI monitoring system to inform pricing and purchasing habits. Took an antiquated hand count system with irregular purchase cadences and digitized the process through excel. My final product is able to track all sizes sold at register, predict order up to quantities, and record individual brand profit.Led the visual team on in-store placement and presentation of the product. Featured in multiple REI publications and brand advertisements.Member of REI Culture Committee which encourages and holds the company accountable for diversity, safety, and maintenance of core values.

Winner of the south east regions Arcteryx sales contest, top 5 regional salesperson for Oboz, and slashed new hire training in half through development of specific streamlined courses. I drove sales, trained new hires, conducted quarterly refreshers for current staff, and monitored KPI’s while making real time adjustments.Oversaw the implementation of a membership program. I monitored, reported, and improved employee verbiage based on weekly sales and consumer reporting.

Learned from industry professionals such as PJ Pereira and Andrew O'dell while working with a client list that included: 1-800 Contacts, Golden State Warriors, and Rover.To help clients be efficient and effective in their requests from POD I delivered weekly tailored reports with updates on: competitors ad buys, changes in industry standards, and updates on our current ads interactions and the pathway to acquisition.