Sam Freeman Email & Phone Number

Atlanta, GA, US

Rugeley, Staffordshire, GB

Freelance, Part-time. Created new, and audit existing automated Customer Journeys, including: - Welcome series: Created a cohesive onboarding series to introduce new customers to Fanatical.com, including content creation, segmentation, and testing. - Reactivation series: Developed a targeted series to re-engage dormant customers, including content.

New York, New York, US

San Francisco, CA, US

• Acquired From Red Ventures, October 2022
• Drove large-scale consolidation of disjointed email platforms across brands, centralizing services and establishing uniform capabilities; migrated over 13 million users, resulting in improved efficiency, user.
• Spearheaded integration of AI capabilities to enhance reporting, strategizing, and process efficiency, driving 75% time savings while providing richer insights to boost campaign performance and open new innovative.
• Optimized email content and messaging strategies to reengage over 1.5 million subscribers on Fandom, GameSpot, and TV Guide, driving a 12% increase in traffic back to Fandom brands
• Architected and drove adoption of multi-channel Welcome, Nurture, and Reactivation campaigns across Fandom's portfolio of brands
• Pioneered integrated cross-brand content planning and distribution, increasing content reuse by 30% and reducing duplication of CRM efforts

Fort Mill, SC, US

• Acquired from CBS Interactive (ViacomCBS), October 2022
• Launched web push notification channel for GS and TV Guide brands to re-engage dormant users, driving a 15% increase in site traffic, boosting engagement by 20%, and growing programmatic ad revenue
• Integrated and managed LiveIntent native advertising within email newsletters, incremental triple-digit revenue growth weekly by tapping into premium demand-side platform and utilizing previously unused inbox inventory

San Francisco, CA, US

• (ViacomCBS)
• Developed and executed launch strategy for new Commerce Newsletter, driving 22% above forecasted sign-ups and increasing business revenue by 15% within first 3 months post-launch
• Optimized acquisition touchpoints across channels to increase product exposure and drive 22% lift in sign-ups year-over-year, opening revenue growth opportunities
• Developed and executed a sales strategy enabling native ad placements within newsletters, tapping into a new revenue channel and exceeding first year projections by 30%. Streamlined processes to efficiently manage.

San Francisco, CA, US

• Overhauled email templates, cadences, and segmentation strategies, increasing open rates by 35%. Enabled more personalized content matching subscriber interests

San Francisco, California, US

• Established comprehensive quality assurance process for all Banana Republic Factory Outlet email campaigns, reducing errors by 35%, elevating brand consistency across promotions, ensuring regulatory compliance
• Developed integrated website and email performance reporting dashboards for the marketing team, providing unprecedented visibility into digital channel metrics to optimize content strategies

• Created and spearheaded rigorous quality assurance processes for Facebook Messenger platform features, enhancing integrity of mission-critical communication channel

Bachelor Of Science (B.S.), Marketing

Associate Of Science (A.S.), Business Administration And Management, General

Music Theory And Composition