Freelance, Part-time. Created new, and audit existing automated Customer Journeys, including: - Welcome series: Created a cohesive onboarding series to introduce new customers to Fanatical.com, including content creation, segmentation, and testing. - Reactivation series: Developed a targeted series to re-engage dormant customers, including content creation, segmentation, and testing. - Wishlist series: Built upon existing automated journey to notify customers of wishlist updates. - Designed and executed repeatable testing to optimize cross-channel marketing efforts, ensuring seamless integration between email and push notifications for maximum impact.

Acquired From Red Ventures, October 2022• Drove large-scale consolidation of disjointed email platforms across brands, centralizing services and establishing uniform capabilities; migrated over 13 million users, resulting in improved efficiency, user experience, and annual savings of $2M+• Spearheaded integration of AI capabilities to enhance reporting, strategizing, and process efficiency, driving 75% time savings while providing richer insights to boost campaign performance and open new innovative opportunities• Optimized email content and messaging strategies to reengage over 1.5 million subscribers on Fandom, GameSpot, and TV Guide, driving a 12% increase in traffic back to Fandom brands • Architected and drove adoption of multi-channel Welcome, Nurture, and Reactivation campaigns across Fandom's portfolio of brands • Pioneered integrated cross-brand content planning and distribution, increasing content reuse by 30% and reducing duplication of CRM efforts• Standardized marketing success metrics and unified reporting views across Fandom's brand portfolio, enabling proper assessment of performance to optimize growth strategies

Acquired from CBS Interactive (ViacomCBS), October 2022• Launched web push notification channel for GS and TV Guide brands to re-engage dormant users, driving a 15% increase in site traffic, boosting engagement by 20%, and growing programmatic ad revenue• Integrated and managed LiveIntent native advertising within email newsletters, incremental triple-digit revenue growth weekly by tapping into premium demand-side platform and utilizing previously unused inbox inventory

(ViacomCBS)• Developed and executed launch strategy for new Commerce Newsletter, driving 22% above forecasted sign-ups and increasing business revenue by 15% within first 3 months post-launch• Optimized acquisition touchpoints across channels to increase product exposure and drive 22% lift in sign-ups year-over-year, opening revenue growth opportunities• Developed and executed a sales strategy enabling native ad placements within newsletters, tapping into a new revenue channel and exceeding first year projections by 30%. Streamlined processes to efficiently manage custom branded partnerships at scale

• Overhauled email templates, cadences, and segmentation strategies, increasing open rates by 35%. Enabled more personalized content matching subscriber interests

• Established comprehensive quality assurance process for all Banana Republic Factory Outlet email campaigns, reducing errors by 35%, elevating brand consistency across promotions, ensuring regulatory compliance• Developed integrated website and email performance reporting dashboards for the marketing team, providing unprecedented visibility into digital channel metrics to optimize content strategies

• Created and spearheaded rigorous quality assurance processes for Facebook Messenger platform features, enhancing integrity of mission-critical communication channel