Samuel Lien Email & Phone Number

中國 上海市

中国 上海市 徐汇区

• Cultivated and nurtured strong relationships with high-profile luxury clients, immersing myself in their goals, desires, and challenges to deliver bespoke brand experiences.• Engaged proactively with client feedback, addressing concerns with finesse, and leveraging strategic insights to offer unparalleled recommendations that elevate brand experiences to new heights.• Identified lucrative opportunities to upsell agency services, consistently surpassing client expectations and elevating satisfaction levels.• Masterfully overseen multiple client accounts, ensuring seamless and impeccable delivery of high-quality services.• Creation of comprehensive PR/marketing plans in line with clients' visionary objectives.• Monitor campaign performance and carefully analyze data to gain valuable insights.• Orchestrated seamless collaboration with cross-functional teams, to conceive and execute captivating integrated marketing campaigns.• Exercised adept leadership and motivation skills to galvanize teams of account managers, coordinators, and specialists.• Crafting and delivering impactful proposals, pitch presentations, and contract negotiations that resonate deeply with luxury clientele.• Active engagement in prominent industry events, conferences, and networking activities, perpetually generating leads, and keeping abreast of the latest trends and innovations within the luxury brand landscape.

中国 上海市 静安寺

• Strategize clear annual marketing plan that focus on digital, social, and online activations.• Offer creative methods to the clients to develop exciting digital campaigns and encourage brands to explore up-to-date digital approach.• KOL/KOC/Artist/Stylist seeding and gifting management.• Management for RED/Douyin/WeChat/Mini program/Weibo for brands.• Monitor all stages of digital campaigns to guarantee smoothness of each project.• Consistently provide digital marketing proposals to satisfy social media and e-commerce’s needs. • Responsible for status reports throughout the duration of the project to keep associate personals updated.• Coordinate creative Photo shoot/Video shoot concepts and deliver promised quality works.• Quality and Budget control for all projects. • Lead the team and develop the team members.

Shanghai City, China

• Generate Marketing/PR strategies and activations based on head quarter’s product launch plan and T-mall/JD official store promotions.• Increase brand exposure and image by seeking new partners to collaborate with.• Official WeChat and Weibo managements.• Consolidate and create KOL/KOC seeding plans. Monitor MCN closely to reach their proposed goals. • Manage and monitor PR agency.• Responsible for offline media events and in-store mini events.• Assist with Lightbox and VM.

上海市長寧區中山西路800弄57號 紫虹大廈 13A

 PR Retainer for 6IXTY8IGHT, Havaianas, Links of London, Thomas Sabo in China region. Develop and market the company’s PR department and team.  Oversee Department account planning, profitability, work quality, client relations and strategic development. Monitor and control the revenue profitability.  Actively pursues new business opportunities.  Maintains top-level client contact.  Lead new business and agency retention efforts. This includes scouting new business opportunities, analyzing research, writing public relations proposals and plans, and making presentations to potential clients.  Coach and develop the PR team.

台北市大安區光復南路260巷39號之1號2樓

Fashion Marketing

Certificate Of International Makeup Artistry, Makeup Artistry

Certificate, Fashion Merchandising