As a Marketing professional with +4 years of experience in business development and strategic marketing, I have helped companies overcome challenges related to lagging sales growth and team inefficiencies. My expertise lies in driving business optimizations and crafting effective marketing strategies to address these issues.1. As Chief of Staff at PROtalento, I enhanced the sales process by implementing Pipedrive CRM, giving the sales team clear visibility of their leads and key metrics to improve follow-up actions and boost B2B sales efficiency. Moreover, I conducted the first negotiation skills training for the B2C sales representatives team.2. As Commercial Manager at Tvgan, I led the commercial team's transformation through improved data management for more accurate business decisions. Implemented a new CRM and updated the commercial process to enhance the client experience and team follow-up systems, resulting in a +30% sales growth for two consecutive years. Additionally, I spearheaded the company's rebranding initiative, revitalizing the brand image to attract a new generation of customers. 3. As a Marketing Analyst at AstraZeneca, I played a key role in developing the Patient Program Support platform for the Andean Cluster. My responsibilities included leading content creation efforts in collaboration with brand managers and approvers to nurture the platform's educational offerings from scratch. I acted as the central point for coordinating the demands of brand managers, educational needs of patients, adjustments from approvers, and the marketing agency's input to deliver the final content.I get excited about leveraging company challenges into growth opportunities, where I have the opportunity to turn these into impactful marketing campaigns and internal management optimizations.I love connecting with new people, you can reach me at storrente2@gmail.com