-Responsible for new product launch, integrated marketing, strategy formulation and execution, accountable for global market promotion progress, quality, and ROI-Led the SuperBase V project launch, raising $5.39 million on Kickstarter, ranking 3rd on Kickstarter platform in 2022-Led the new product 'SolarFlow balcony/plug-in solar energy storage system' launch on German official website, achieving €5 million in sales in the first month-Responsible for user research, including… Show more -Responsible for new product launch, integrated marketing, strategy formulation and execution, accountable for global market promotion progress, quality, and ROI-Led the SuperBase V project launch, raising $5.39 million on Kickstarter, ranking 3rd on Kickstarter platform in 2022-Led the new product 'SolarFlow balcony/plug-in solar energy storage system' launch on German official website, achieving €5 million in sales in the first month-Responsible for user research, including potential user research, product experience research, and overseas user home visits-Responsible for planning and executing 23 large and medium-sized exhibitions in Europe, America, Middle East, and South Africa in 2023 Show less

-Led a team of 15 to build overseas crowdfunding (Indiegogo, Kickstarter, Makuake, ZecZec), Amazon, and Shopify official websites business from scratch-Managed projects with a total crowdfunding amount of $4 million, successfully opening up global sales for the CIGA Design brand-Increased Amazon sales from 0 to $1 million within 6 months-Responsible for team management, business process setup, and cross-department coordination

-Responsible for brand cooperation, content planning, event planning, event venue sales, and website upgrades-Planned and executed multiple large-scale events, including anniversaries (1000+ participants), Wujie School (550+ paid participants), financing press conferences, and creative-themed events-Undertook 300 third-party events, expanding brand influence in the industry

-Responsible for entrepreneurship course KrLass planning, new media operations, and offline event planning for equity crowdfunding department-Planned and executed 3 seasons of KrLass offline entrepreneurship courses (48 hours total)Planned and executed 7 online KrLass micro-lectures-Independently operated the KrLass WeChat account, responsible for writing original articles on products, operations, team, and financing-Planned and executed 2 large-scale offline "Investment… Show more -Responsible for entrepreneurship course KrLass planning, new media operations, and offline event planning for equity crowdfunding department-Planned and executed 3 seasons of KrLass offline entrepreneurship courses (48 hours total)Planned and executed 7 online KrLass micro-lectures-Independently operated the KrLass WeChat account, responsible for writing original articles on products, operations, team, and financing-Planned and executed 2 large-scale offline "Investment Journey" events for equity crowdfunding, with an average of 200 follow-up investors attending Show less

-Responsible for WeChat and Weibo operations for clients including Yihaodian and Lenovo-Planned WeChat public account content and topics for Yihaodian, specializing in minimalist icon knowledge posts and trending copywriting-Planned and executed WeChat interactive activities for Yihaodian to promote activity, generate UGC content, and increase follower count-Planned and executed monthly online "Guinness" activities for Yihaodian to promote website sales-Planned and executed the… Show more -Responsible for WeChat and Weibo operations for clients including Yihaodian and Lenovo-Planned WeChat public account content and topics for Yihaodian, specializing in minimalist icon knowledge posts and trending copywriting-Planned and executed WeChat interactive activities for Yihaodian to promote activity, generate UGC content, and increase follower count-Planned and executed monthly online "Guinness" activities for Yihaodian to promote website sales-Planned and executed the Lenovo SHAREit competition-Planned and executed winter promotion activities for Lenovo Elite Club Show less

-Independently operated the official Weibo account for SEIKO watches, responsible for daily copywriting, event planning and execution, fan interaction, and negative information monitoring. -Independently planned and executed 2 events, increasing followers by 20% in 3 months-Assisted in operating the official Weibo account for Extra Gum and offline activities, including Weibo copywriting, online event planning, and creative work such as rage comics, GIFs, and videos-Responsible for… Show more -Independently operated the official Weibo account for SEIKO watches, responsible for daily copywriting, event planning and execution, fan interaction, and negative information monitoring. -Independently planned and executed 2 events, increasing followers by 20% in 3 months-Assisted in operating the official Weibo account for Extra Gum and offline activities, including Weibo copywriting, online event planning, and creative work such as rage comics, GIFs, and videos-Responsible for Nestle Weibo crisis monitoring, browsing over 2,000 Weibo posts daily, and submitting two monitoring reports daily to relevant Nestle departments. Responsible for completing monthly monitoring reports for 22 Nestle brands and submitting reports to Nestle senior management Show less