Yu Sun Email & Phone Number

Düsseldorf, North Rhine-Westphalia, Germany

Online Advertising, EU Region- New Product Launch Campaign, Germany- MotoGP motorcycle racing Sponsorship, Germany and PortugalOffline Events, EU Region- Direct Mall Campaigns, Germany- Kick-Offs, Exhibitions and Fairs, Germany- Industrial Association Collaboration, Germany and France- Clients Contact And Customer Face-to-Face Visits, Germany

Cairo, Egypt

Lead Online Business in South Africa, Focus on eCommerce and Traffic Strategy- Develop Yearly and Monthly Digital Commercial Plan for Huawei Store ZA- Build Local Strategy to Drive Traffic and Transaction, together with GTM, Retail and MKT Teams- Plan Promotion Calendar Based on Monthly Budget, Estimate Target Sales and Gross Margin with Support of Finance Team- Continually Analyse and Summarise Best Practice in Both Promotion Activities and Traffic Performance, Keep Updated with All Teams- Manage the Biggest eCommerce Platform in South Africa (Takealot)- Other Projects, including but not limited: Stock Management, Consumer Experience, Payment Solution, CPS, SEO, IMC Plan, Trade-in, App Launch, etc.- Lead Digital MKT for eCom in ZA/EG, incl. Social, EDM and Affiliate Program- Lead Operation Team in Egypt and support All MEA Markets (KSA, UAE, ZA, EG)

Foshan, Guangdong, China

- New Dashboard Platform and Setup Reports from Scratch- Analysis of Social Performance for All Overseas Countries and Regions- Account Management of Facebook, Instagram and TikTok

North Rhine-Westphalia, Germany

Affiliate and SEO Campaigns for Huawei Germany eCommerce Website- With Tradedoubler, Involve Potential Publishers to HUAWEI Affiliate Program- Affiliate Product Feed Automation, Successful Implementation with DSP- Media Buying and Budget Management for eCommerce Traffics- Remarketing Campaign Setup, Reaching Affinity Users for Higher CVR- Cooperation with Influencers for Product Test Videos and PR Posts- Web Traffic and Sales Analysis, Regular Output Performance Report- Together with Huawei HQ, Optimize On-Page SEO for Higher PageRank

Berlin, Germany

B2B Project Owner, Setup B2B Lead Generation Campaigns from Scratch- Manage Multi-Channels, Incl. SEA, GDN, Facebook and LinkedIn- Strategic Marketing Planning, Budget Allocation and Main KPIs- Work in Cross-Functional Scrum Team, Share Learnings from MKT Side- Manage B2C Campaigns in APAC and IT Market (ROAS)

Berlin Area, Germany

Manage APAC and UK Markets, for New User Acquisition and Transactions- Budget Management and Bidding Strategy (ROAS) with Automation Tool- Cooperation with Local Sales Team with Client Requests using Salesforce

Berlin

Manage Google/Bing Ads, Paid Search and GDN Campaigns in SG and HK markets- Monitor and Optimize with Google Editor, Focus on both Traffic and Conversions- Regular A/B Tests with DSA and Responsive Ads, Reach Target KPI Goals- Cooperate with BI Team and Share Key Metric Reports with Teams

Leipzig Area, Germany

- Support SEM Team for eCommerce stores in DACH with a focus on Conv. Rate- Set Up SEA Campaigns from Scratch with Baidu When Enter Chinese Market- Campaign Management, Optimization with Assistance of Marketing Agency- Working with Social Networks for Content Marketing and PR- Optimization of On-Page SEO via Increasing Content Relevance- Increase Online Business on Chinese e-Commerce Platforms (JD.com Global platform, Tmall, Chinese Bonded Warehouse)

Berlin Area, Germany

- Market Research and Competitor Analysis for U.S. Market- Support Cooperation with Affiliate Platforms (CJ, Awin, Linkshare, TD, Affilinet)- Publish Advertisers' Ads on Sites with Graphic Editing and Promotional Copywriting- Assist Account Manager with Clients Connection (New York Pass, Acronis, Autodesk)- Search Potential Leads from LinkedIn, Maintenance in Salesforce Clients Database

Huizhou, Guangdong, China

- Assist e-Commerce marketing manager with digital promotion tools (Tmall CPC)- Assist with sales campaign (Sales Campaign Policies)- Customer support & FAQs modification

Master Of International Marketing, Performance Marketing & Market Research

Activities and Societies: Business Support for Libify Technologies GmbH (GEOCARE Project) / Management of (Chinese) Student Guild, Nürnberg

Bachelor Of Business Administration (B.B.A.), International Business/Trade/Commerce, Ects: 1.3

Activities and Societies: Internships at two Chinese companies

Bachelor Of Business Administration (B.B.A.), International Business/Trade/Commerce

Activities and Societies: Organizer of Table Tennis Association / Voice of Daidi