I’m a freshman majoring in Music Business student at Indiana University with a focus in marketing. My qualifications span from a specialization in digital marketing from the University of Illinois to hands on experience marketing in the music licensing space. Music and business have been my two biggest passions for most of my life. I looked up to stars who innovated with their art since I was a child. Hearing my mom's curated CDs evolved into a passion for albums and creativity as I grew older. Just before high school I became infatuated with business, starting a few e-commerce websites that generated revenue when I was just 14 years old. As I grew older I combined these passions for the first time by starting a media licensing company, distributing music from myself and other creatives, and I still run this company today. I'm driven by the rapid pace of evolution in the industry to innovate and capitalize on the digital age. I believe in innovative marketing strategies that spread beyond digital metrics to real life conversions, whether it be for social media presence, concert promotion, or strategic partnerships.Going forward I hope to use my creativity and passion to innovate in the industry. If you have similar aspirations as myself, let's connect. I'd love to chat.
Mangia Music Licensing
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Music Marketer And ProducerMangia Music LicensingBloomington, In, Us
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Music Marketer & ProducerMangia Music Licensing Jun 2021 - PresentChicago, IlMML is an independent licensing company that sells to independent artists and labels. Offers typically range from a shared ownership to exclusive licensing deals. - Generated over 250,000 organic views across multiple platforms through targeted marketing andengaging content.- Leveraged trending searches to optimize content strategies, boosting visibility and audience reach.- Developed proficiency in SEO techniques, enhancing discoverability and driving consistent traffic tobeats.
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Production AssistantBlack Tie Mercantile Jan 2020 - PresentSeattle, Washington, United StatesBlack Tie Mercantile is a company that specializes in e-commerce of specialty items and gourmet foods. It is an off-shoot of Penguin Peppermints, a caffeinated mint product that was founded in Seattle. - Ensured safety and quality in shipping by meticulously packaging a variety of goods according to company standards- Led operations by effectively coordinating with delivery drivers to ensure timely shipments and maintain seamless logistics.- Operated a forklift to streamline workflow, resulting in a substantial increase in overall efficiency across production operations.- Participated in team meetings, where I analyzed and interpreted operational data to help inform process improvements and enhance production strategies.
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Social Media Marketing Manager & ConsultantPenguin Peppermints Jun 2022 - Jun 2024Seattle, Washington, United StatesPenguin Peppermints is the first caffeinated mint company, including a variety of flavors and sizes of packaging. It originated in Seattle, Washington. - Oversaw company social media, leveraging algorithms to boost sales by 10%.- Transitioned the business from Google SEO-focused strategies to short-form content, enhancingbrand visibility on social media platforms.- Created engaging content tailored specifically to the brand’s audience, driving increased interaction and enhancing brand recognition.- Opened new sales channels through innovative marketing strategies, successfully expanding the business's customer base and generating additional revenue streams.
Samuel Canfield Education Details
Frequently Asked Questions about Samuel Canfield
What company does Samuel Canfield work for?
Samuel Canfield works for Mangia Music Licensing
What is Samuel Canfield's role at the current company?
Samuel Canfield's current role is Music Marketer and Producer.
What schools did Samuel Canfield attend?
Samuel Canfield attended Indiana University Bloomington, Indiana University Bloomington.
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Samuel Canfield
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Samuel Canfield
Urban Bmp Specialist At West Virginia Department Of Environmental ProtectionKeyser, Wv
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