V.I.E - Business Developer
Groupe Deshoulières
Greater New York City Area
Deshoulieres is a French porcelain manufacturer specialized in retail and horeca channels.Formulated and executed strategic plans to penetrate the North American market by establishing Deshoulieres USA, Inc. as a strategic and self sufficient importer / distributor. - Grown revenue by 4X in two years thanks to key accounts projects (biddings, strategic partnerships, etc.).- Built and managed a sales network of 11 distributors + 5 sales reps (USA) to cover the full territory. - Established a new US warehouse contractor and optimized stock levels. - Tailored go-to-market strategies based on competitive intelligence to re-position the brands from the mid-scale to the high end segment.