Software Development Engineer on a skunkworks team dedicated to addressing the engineering needs of enterprise clients, ensuring their success with Marketo Engage, an industry-leading SaaS solution for B2B lead management and marketing automation. Design, implement, and maintain secure software solutions for marketing data ingestion, measurement, analysis, and visualization. Deliver customized, high-touch engineering services by developing a wide range of feature enhancements for applications within the Adobe Marketing Suite, focusing on both front and back end architecture.

Managed cross-platform digital media planning and execution for the Old Spice brand across their Antiperspirant/Deodorant, Body-wash, and Haircare categories in the US. Stewarded fiscal year budgets across marketing plan to ensure compliance with P&G corporate governance; managed budget fluidity across platforms throughout fiscal year to deliver on weekly & monthly optimizations. Liaised with Old Spice Brand Managers and Brand Directors at Procter & Gamble headquarters in Cincinnati, OH to certify media performance delivered upon ROI goals across social, digital video, digital audio, and linear TV platforms. Supervised a team of media planners managing day to day account operations, including daily account maintenance, budget reconciliation, performance optimizations, and timely resolution of client and vendor billing.

Led Global Team Nike through transition phase over the course of an 8 month contract period. Managed global media strategy and planning with a focus on social, digital video, and tech platforms pertinent to the worldwide Gen-Z demographic.

Account lead for creative, media, analytics, and research projects for group of accounts in the fashion, tech, and healthcare sectors. Managed creative project timelines and media optimizations through immediate- and latent-response analytics products. Served as external brand ambassador for all agency projects.

Directed a team responsible for managing the National Video investments for multiple accounts within Agency. Ensured client satisfaction with National Video portion of media plans across all sectors of medium including Broadcast, Cable, and all aspects of Digital Video. Kept Clients and team informed of current offerings within rapidly evolving industry.

Budget conscious, results-oriented thinking to help brands leverage and maximize their media investments. Drove value for clients by providing a strategic buying edge, identifying savings opportunities and making the most of every dollar in Digital, Mobile, National Television, Local TV/Radio, and Out-of-Home.

Supervised team responsible for negotiation, stewardship, optimization, and marketing opportunities across National Broadcast dayparts for a portfolio of multi-brand healthcare, pharmaceutical, and retail clients with a variety of different buying demographics. Developed planning costs, provided market forecasts, and presented buying recommendations to clients. Implemented buying strategies that eliminated waste, impacted consumers, and delivered tangible value.

Negotiated National Broadcast buys across multiple dayparts for portfolio of clients in healthcare, pharmaceutical and retail categories. Managed team of assistants responsible for brand allocation. Investigated and negotiated marketing and amplification opportunities to maximize brand messaging and ensure organic consumer connection.

Negotiated and maintained National Broadcast buys for multiple clients across various sectors including insurance, retail, travel, entertainment, and financial. Researched and created POVs on various market opportunities. Trained multiple direct reports on company and industry policies.

Stewarded National Broadcast buys across multiple dayparts. Researched program ratings, reported buy delivery, and reconciled invoicing and delivery discrepancies.